Marketing Specialist

Young World Physical Education; Grand Prairie (TX); On-site; USD 47,000 - 67,000; Full time

Job summary

Trinity Basin Preparatory is seeking a Marketing Specialist to coordinate the development, implementation, and evaluation of district marketing and public relations strategies. You will collaborate with executive staff to align campaigns with district goals and manage materials and media relations in English and Spanish.

The role requires a bachelor’s degree in marketing or communications, 5–10 years of experience, and bilingual abilities.

Qualifications

• Bachelor’s degree in marketing or communications preferred.
• Five to ten years of relevant experience preferred.
• Bilingual English/Spanish preferred.
• Citizenship, residency or work visa required.

Responsibilities

• Coordinate development and evaluation of marketing strategies.
• Plan and manage campaigns to increase enrollment and community outreach.
• Produce marketing materials (brochures, videos, web content).
• Manage social media in English and Spanish.
• Evaluate effectiveness of marketing efforts and report results.

Skills

Spanish fluency

Public speaking

Media relations

MS Office

Report writing

Project management

Independent work

Bilingual

Strategic thinking

Education

Bachelor's degree in marketing or communications

Job description

Marketing Specialist

Trinity Basin Preparatory, Inc Central Admin - Grand Prairie, Texas. Open in Google Maps

Job Description

Under the supervision of the Executive Director of Marketing, the Marketing Specialist is responsible for coordinating the development, implementation, and evaluation of the District’s marketing and public relations strategies.

Responsibilities

• Collaborate with superintendents and executive staff to ensure marketing campaign goals and strategies are fully realized.
• Create, design, plan, and manage marketing campaigns to increase student enrollment, build community relationships, raise public awareness, recruit high‑quality employees, and attract donors.
• Evaluate and report the effectiveness of marketing efforts to ensure achievement of marketing goals.
• Coordinate brand management efforts.
• Coordinate and produce high‑quality marketing materials (brochures, flyers, informational packets, videos, direct mail, media announcements, web materials, banners, and other promotional items).
• Coordinate effective public, social media, and community relations in English and Spanish, including writing news releases, arranging media interviews, handling media at district events, and maintaining positive relationships with media and community organizations.
• Produce and manage special events such as groundbreaking and dedication ceremonies, represent the school at various events, deliver presentations to diverse audiences, and collaborate with district staff and external organizations to achieve marketing goals.
• Maintain and update the district’s social media presence.
• Understand and comply with all district policies, procedures, and expectations.
• Perform other duties as assigned.

Skills and Qualifications

• Ability to read and interpret documents such as safety rules, operating instructions, and procedure manuals.
• Ability to write routine reports and correspondence.
• Ability to speak effectively before groups of constituents or employees.
• Proficiency in Microsoft Office (spreadsheets, letters, other communication tools).
• Common sense understanding to carry out instructions in written, oral, or diagram form.
• Problem‑solving ability in standardized situations.
• Excellent written and verbal communication skills with fluency in Spanish highly desired.
• Ability to manage multiple projects, priorities, and deadlines simultaneously.
• Knowledge of media operations.
• Ability to work independently and collaboratively.

Requirements

• Bachelor’s degree from a four‑year college or university (degree in marketing or communications preferred).
• At least five years of relevant experience (seven to ten years preferred).
• Bilingual preferred (English/Spanish).
• Citizenship, residency or work visa required.

Employment Information

Position type: Full‑time. Salary: 47,000 to 67,000 per year. Reasonable accommodations may be made for qualified individuals with disabilities.

Contact Information

• Candee Martinez, Executive Director of Marketing
• Central Administration, Trinity Basin Preparatory
• Email: [e-mail]