Marketing Specialist

Andretti Indoor Karting & Games; Fort Worth (TX); On-site; USD 48,000 - 52,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with match

Vacation time

Health Savings Account (HSA)

Life Insurance

Short-Term Disability

Job summary

Andretti Indoor Karting & Games operates a team-driven marketing role in the Fort Worth area, focusing on local store campaigns, fundraising and strategic initiatives to grow brand presence and traffic.

This in-office position requires weekend flexibility and offers exposure to events, promotions, and cross-functional collaboration with the Marketing Director to ensure brand consistency and measurable results.

Qualifications

• Ability to quickly learn systems, processes and procedures.
• Marketing concepts and initiatives knowledge.
• Strong written and verbal communication skills.
• Strong organizational skills.
• Flexible work schedule including nights, weekends and holidays.
• Valid driver's license and ability to work in the United States.
• At least 18 years old.

Responsibilities

• Coordinate local outreach events and manage the Andretti Street Team.
• Own store-level social media planning, content creation and engagement.
• Plan and execute local promotions and community activations.
• Analyze marketing performance metrics and report insights.
• Provide administrative support and coordinate campaigns with Marketing Director.
• Prepare promotional presentations for schools, colleges and local groups.

Skills

Learn systems

Marketing concepts

Written & verbal communication

Organizational skills

Flexible schedule

Driver's license

U.S. work eligibility

Age 18+

Education

High School Diploma or equivalent

Marketing degree or related field

Job description

Andretti Indoor Karting & Games is seeking a Marketing Specialist to join the team!

We are a Team that constantly strives for perfection in the Family Entertainment Center experience. We are focused on delivering the absolute best in exhilarating, cutting edge Karting on indoor multilevel tracks, immersive multi-player Virtual Reality Simulators, arcade fun, and amazing event spaces & restaurants, all in spotlessly clean venues staffed with warm & knowledgeable Team Members.

Summary of the Marketing Specialist position

A high octane, positive thinking, organized leader to support the Marketing department with its primary event and administrative duties. The Marketing Specialist will be responsible for assisting with the larger Andretti campaigns as well as developing local store Marketing, Fundraising, and Strategic Initiatives in their unit. The Marketing Specialist is a critical part of the team and drives the organizational, scheduling, and administrative elements of their locations campaign. The work an AIKG Marketing Specialists performs is a critical factor in the company's success and ability to attain goals of location specific brand reputation, traffic driving and sales building, as well as the long-term growth of Andretti as a Company.

This is an in-office position that will require some flexibility for weekend shifts. Salary $48-52K

Key Responsibilities

Community Outreach & Street Team Development

• Assist in recruiting, training, and maintaining a high-energy Andretti Street Team to support local outreach and event execution.
• Represent the brand within the community such as Chamber of Commerce, Colleges, universities, colleges, K-12 schools, hotels, local businesses, to build awareness, excitement, and trust to drive business goals.
• Develop and maintain a store-level marketing calendar aligned to business objectives (traffic, events, promotions).
• Execute localized campaigns in partnership with Marketing Director to ensure brand consistency.
• Identify and implement opportunities to drive demand creation and demand capture within the market.
• Act as a local ambassador for Andretti, ensuring a premium and consistent brand experience

Social Media & Content Management

• Own store-level social media planning, content creation, and community engagement.
• Execute content aligned with brand standards and campaign priorities.
• Monitor engagement and respond to guests to foster strong relationships and brand affinity.

Event Planning & Promotions

• Organize, schedule, and execute local promotional events, partnerships, and community activations, track performance and report these to Director of Marketing and management.
• Prepare and deliver promotional presentations to schools, colleges, businesses, and community groups.
• Support group sales efforts through targeted outreach and on-site engagement
• Help identify and develop localized marketing materials when required.

Analytics & Reporting

Track, analyze, and report on marketing performance including:

• Traffic drivers, campaign performance and marketing event ROI.
• Maintain and update spreadsheets, databases, and marketing trackers.
• Provide weekly and monthly performance updates with actionable insights.
• Conduct market research to identify local trends, customer preferences. Analyze feedback, reviews, and survey data, as required.

Administrative & Cross-Functional Support

• Support marketing leadership in executing key initiatives and campaigns.
• Manage day-to-day administrative tasks to ensure smooth coordination of marketing activities.
• Communicate clearly on daily, weekly, and monthly priorities, schedules, and upcoming initiatives.
• Execute email campaigns to drive awareness to local campaigns.

Working with Andretti’s you can expect

• Salary: $48-52K
• Growing Fast (but smart) - merit based opportunities to rapidly advance your career!
• AIKG has the BEST staff, so managers work with and lead motivated professionals!
• Personal/Family Medical, Dental and Vision Insurance Coverage
• $1200 company paid Health Savings Account available
• Vacation accrued during the first year
• 401k retirement program with 4.5% company match
• Company provided Life and Short-Term Disability Insurance

Some required Qualifications of the role

• Ability to quickly learn systems, processes, and procedures
• Experience with and knowledge of Marketing concepts and initiatives
• Strong written & verbal communication skills
• Strong organizational skills
• Flexible work schedule with the ability to work nights, weekends and holidays
• High School Diploma or equivalent
• A valid driver’s license
• Eligible to work in the United States
• At least 18 years of age

Some ‘Great to Have’ Qualifications and Experience would be

• Two years of Marketing experience in Hospitality or a Family Entertainment Center environment
• Experience supporting or managing brand reputation and health
• A degree in Marketing or related field
• An interest in and familiarity with virtual reality, arcade games and motorsports
• Proven leadership and team skills; ability to motivate and manage all levels of staff

Physical Requirements

• The ability to communicate quickly and accurately using telephone, computer, and in person
• The ability to move quickly throughout the entirety of AIKG location
• Must be able to lift up to 5 lbs. on a regular basis
• Must be able to work in outdoor conditions and changing temperatures
• Perform functions which require organization, frequent bending, reaching, turning, lifting and occasional stocking up to 25lbs
• Be able to work in an environment that may include bright, dim or flashing lights with varying volume levels
• The ability to use manual dexterity to operate all necessary equipment
• Be able to understand, coach and follow safety standards at all times