Marketing Specialist

Electronic Technologies International, Inc.; Fort Atkinson (WI); On-site; USD 45,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

Job summary

American Cable & Harness | Electronic Technologies International is seeking a full-time Marketing Specialist to drive campaigns across digital, print, social, and beyond. You will shape how the company tells its story across the US and beyond, collaborating with multiple departments to maximize lead generation and customer retention.

You will manage content, branding, and campaigns on diverse platforms, while building dashboards and reporting ROI.

Qualifications

• 3+ years of multi-channel marketing experience (B2B or manufacturing preferred).
• Proven success in managing brand identity, content creation, and digital campaigns.
• Hands-on experience with multiple marketing platforms (social, email/CRM, paid media, SEO/SEM).

Responsibilities

• Develop and execute multi-brand marketing strategies aligned with company goals and marketing outcomes.
• Analyze market trends, digital performance, and customer behavior to identify growth opportunities.
• Collaborate cross-functionally with Quality, Sales, Engineering and Agencies to support lead generation and retention.
• Build annual marketing plans, budgets, and KPIs; report ROI and campaign performance weekly.
• Oversee consistent brand messaging across digital and print channels.
• Lead content creation for websites, social media, trade publications, videos, and customer communications.
• Manage photography, assets, and design consistency across brands.
• Ensure brand integrity across channels through audits and alignment.

Skills

Multi-channel marketing

Brand management

Content creation

Digital analytics

Communication skills

Tools

Canva

ActiveCampaign

Google Analytics

Microsoft 365

Job description

American Cable & Harness | Electronic Technologies International

This is where creativity meets influence. We’re a multi-state company with big ambitions—and we’re looking for a full-time Marketing Specialist who can match our momentum.

In this growth-focused role, you won’t be boxed into one niche or one platform. You’ll build and manage campaigns across a wide range of marketing platforms and channels—digital, print, social, and beyond—flexing your creativity across multiple industries and experimenting fearlessly to help shape how we tell our story throughout the US and beyond. Your ideas won’t just be seen—they’ll help define where we go next.

We’re agile in our approach, accountable for our results, and proud of our Midwest roots. If you’re a team player who sees opportunity in every challenge and believes great marketing starts with great relationships, we’d love to meet you.

Essential Duties and Responsibilities

Strategic Leadership

• Develop and execute multi-brand marketing strategies that align with company goals and highlight our manufacturing excellence.
• Analyze market trends, digital performance, and customer behavior to identify new growth opportunities.
• Collaborate cross-functionally with Quality, Sales, Engineering and Outside Agencies to support lead generation and customer retention.
• Build annual marketing plans, budgets, and KPIs; report on ROI and campaign performance weekly.

Content & Brand Management

• Oversee consistent, authentic brand messaging across all digital and print channels.
• Lead content creation for websites, social media, trade publications, videos, and customer communications.
• Manage photography, creative assets, and design consistency across multiple brands.
• Ensure brand integrity across all channels and facilities through audits, messaging alignment, and creative direction.

Digital & Campaign Execution

• Manage a diverse mix of marketing platforms—including paid media, SEO/SEM, social media, email/CRM, and analytics dashboards—to reach audiences wherever they are.
• Build monthly marketing dashboards that track footprint, funnel, and engagement metrics.
• Maintain relationships with media outlets and coordinate PR opportunities.
• Represent the company at tradeshows, events, and in digital community engagement.

Job Requirements

• 3+ years of experience in multi-channel marketing (B2B or manufacturing preferred).
• Proven success in managing brand identity, content creation, and digital campaigns.
• Hands-on experience managing multiple marketing platforms simultaneously (social media, email/CRM, paid media, SEO/SEM, and analytics tools), with strong understanding of marketing automation.
• Excellent communication and storytelling skills — both written and visual.
• Proficiency (preferred) in Canva, ActiveCampaign, Google Analytics, and Microsoft 365.
• Creative thinker with strong organizational and analytical abilities.

Why Join Us

• Be part of a growing Midwest manufacturing group where your ideas make an immediate impact.
• Work with a collaborative, innovative team that values curiosity, precision, and craftsmanship.
• Full-time benefits include health, dental, and vision insurance (after 60 days), and disability and life insurance (after 30 days).
• We prioritize safety, work/life balance, and a culture of respect and recognition.

Hours

Monday–Friday, 8:00 AM – 4:30 PM

This is a full-time position.

Location

Onsite

Pay Range

A competitive compensation package will be offered based on experience and demonstrated capabilities.