Marketing Specialist

Management Solutions, Inc; Florida; On-site; USD 42,000 - 62,000; Full time

Job summary

Management Solutions, Inc. in Florida seeks a Marketing Coordinator to lead campaigns for student housing communities, driving leases and brand awareness. You will craft digital content, coordinate on-campus events, and build partnerships with universities and local businesses to attract prospective residents.

The role requires experience in student housing marketing, strong Adobe Premiere/Photoshop skills, and the ability to manage projects and present results. Travel as needed.

Qualifications

• Experience in student housing marketing is required.
• Proficiency with Adobe Premiere and Photoshop and the rest of the Adobe Creative Suite is required.
• Experience in multifamily residential marketing.
• Degree in Business/Marketing/Communications (2- or 4-year).
• Intermediate to Advanced computer skills.
• Social Media Marketing/Digital Media online expertise.
• Familiarity with Fair Housing regulations is a plus.
• Strong written, verbal and presentation skills.
• Creative, innovative and analytical skills.
• Excellent project management, communication, and leadership skills.
• Project and event management skills are a plus.

Responsibilities

• Lead the creative marketing process and digital presence of Student Housing communities.
• Develop and implement marketing strategies to drive traffic and leasing conversions.
• Develop engaging digital content for social media platforms.
• Plan and execute on-campus and community marketing events.
• Build partnerships with universities, student organizations, and local businesses.
• Create marketing materials such as flyers, email campaigns, and digital ads.
• Track and report on marketing performance metrics (traffic, leads, conversions).
• Stay informed on industry trends, competitor activity, and emerging tools and platforms to keep the marketing strategy innovative and competitive.

Skills

Student housing marketing

Adobe Creative Suite

Social media marketing

Content creation

Event planning

Education

Bachelor's degree in Business/Marketing/Communications

Tools

Adobe Premiere

Photoshop

Entrada

Job description

POSITION SUMMARY

This position will support the leasing and brand awareness initiatives for our student housing communities. This role focuses on developing and executing marketing campaigns that attract and engage prospective student residents, while enhancing the overall resident experience.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Lead the creative marketing process and digital presence of Student Housing communities.
• Develop and implement marketing strategies to drive traffic and leasing conversions.
• Develop engaging digital content for social media platforms.
• Plan and execute on-campus and community marketing events.
• Build partnerships with universities, student organizations, and local businesses.
• Create marketing materials such as flyers, email campaigns, and digital ads.
• Track and report on marketing performance metrics (traffic, leads, conversions).
• Stay informed on industry trends, competitor activity, and emerging tools and platforms to keep the marketing strategy innovative and competitive.

QUALIFICATIONS

• Previous student housing marketing experience required.
• Demonstratable skills with Adobe Premiere and Photoshop and the rest of the Adobe Creative Suite are a must.
• Previous multi-family residential marketing experience required.
• 2- or 4-year degree in Business/Marketing/Communications (or similar).
• Intermediate to Advanced Computer skills.
• Social Media Marketing/Digital Media online expertise.
• Experience with Entrada is a plus.
• Familiarity with Fair Housing regulations to ensure compliance.
• Strong written, verbal and presentation skills.
• Creative, innovative and analytical skills required.
• Excellent project management, communication, and leadership skills.
• Project and event managements skills are a plus.

* Travel Required on as needed basis