Marketing Specialist

Valley Cities Behavioral Health Care; Federal Way (WA); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Health insurance

HSA contributions

Retirement plan options

Paid time off & holidays

EAP resources

Training and development funds

Longevity bonuses

Recognition programs

Job summary

Valley Cities Behavioral Health Care is seeking a Marketing Specialist to help develop and implement public relations and marketing strategies for our programs and community relations goals. You will manage internal and external communications, materials, the website, and social media to support awareness and engagement.

You will lead campaigns, maintain branding, and collaborate with staff and partners to advance community behavioral health initiatives and service access.

Qualifications

• Bachelor’s degree in marketing, public relations, journalism, communications, or related field, or equivalent experience.
• Three years of experience in marketing, advertising, PR, or communications.
• Non-profit and/or healthcare experience preferred.

Responsibilities

• Develop and implement marketing strategies and public relations materials to enhance the agency image and community awareness.
• Create and distribute marketing materials for programs, services, events, and initiatives including brochures, flyers, posters, tool kits.
• Serve as lead media contact, oversee vendors, timelines, costs, and proofs for projects.
• Maintain consistent branding and strengthen relationships with staff, partners, and communities.
• Attend events and represent the organization at community activities and forums.
• Manage the organization’s website and ensure content is current and aligned with branding.
• Lead social media strategy and accounts to increase engagement and awareness.
• Handle marketing and promotion of campaigns, external newsletters, annual reports, and direct mail.
• Write newsletters, press releases, and marketing content, and develop editorial calendar content.
• Coordinate external publications and communications materials.

Skills

Creative copywriting

Project management

Content management

Social media strategy

Digital marketing

Education

Bachelor’s degree in marketing/public relations/communications

Tools

WordPress

Adobe

Constant Contact

MailChimp

Givebutter

Google Ads

Facebook

Twitter

Instagram

TikTok

YouTube

Job description

Valley Cities has recently been selected to lead efforts in Washington State to become a Certified Community Behavioral Health Clinic (CCBHC), reflecting compliance with stringent national standards in behavioral health care. This status enables broader service availability, improved integration of mental health and substance use treatment, enhanced crisis intervention capabilities, and ensures services are accessible to all, regardless of financial circumstances.

We are excited about the future ahead! We’re looking for people who want to make a real difference in behavioral health while growing alongside a mission‑driven team. Employees joining Valley Cities at this time will become part of an impactful organization dedicated to advancing community behavioral health, that is grounded in compassion, equity and community impact. Join us to make significant contributions during pivotal moments in the lives of others!

Role Overview:

As a member of the Development Department, the Marketing Specialist will help develop and implement public relations and marketing strategies that promote the agency’s programs, services, and community relations goals. The Marketing Specialist will manage internal and external communications, marketing materials, the organization’s website, and social media platforms to support community awareness and engagement.

Key Responsibilities:

• Develop and implement marketing strategies and public relations materials to enhance the agency image, promote community awareness, and support organizational goals.
• Develop and distribute marketing materials for Valley Cities programs, services, events, awareness campaigns, and organizational initiatives, including brochures, flyers, posters, tool kits, and other promotional materials as requested.
• Serve as lead media contact, managing the agency’s graphic and print work-order requests, and overseeing vendors and contracts regarding timelines, cost, and proofs related to marketing and communications projects.
• Ensure consistent Valley Cities branding and strengthen relationships with staff, volunteers, partners, and communities.
• Serve as an ambassador for the organization by attending and participating in service clubs, Chamber of Commerce activities, community forums, open houses, trade shows, and speaking engagements.
• Manage and maintain the organization’s website, including development, updates, content management, and ensuring information is current, accurate, and aligned with organizational branding and communication goals.
• Manage the organization’s social media strategy and social media accounts to increase community engagement and awareness of services and programs.
• Handle the marketing and promotion of organizational initiatives and campaigns, including special events, community awareness efforts, external newsletters, annual reports, and direct mail communications.
• Write and develop newsletters, press releases, marketing content, and client informational materials.
• Support organizational communications by developing content for the editorial calendar, including press releases, social media posts, and other shareable content.
• Identify and suggest potential article ideas; research, interview, and write articles for the company website and social media accounts by tracking trends and community stories relevant to behavioral health care services and substance use treatment.
• Coordinate the preparation and distribution of external publications and organizational communications materials.
• Attend Valley Cities meetings and travel to and from work-related meetings and events as required.

What We're Looking For:

Education:

Bachelor’s degree in marketing, public relations, journalism, communications, or a related field, or equivalent combination of education and professional experience.

Experience:

Three years of experience in marketing, advertising, public relations, or communications.

Non-profit and/or healthcare experience preferred.

Skills, Knowledge and Abilities:

• Ability to develop creative, clear, persuasive copy and compelling digital storytelling content.
• Demonstrated ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Proficiency in Microsoft Office programs and website/content management platforms. Experience withAdobe,WordPress, Constant Contact, MailChimp,Givebutter, Google Ad Words, Facebook, Twitter, Instagram,TikTok,andYouTube are preferred.
• Experience managing and updating organizational websites, including content development, editing, and maintenance.
• Strong project management, organizational, and attention-to-detail skills with the ability to handle multiple assignments simultaneously.
• Excellent interpersonal, written, verbal, and presentation skills with the ability to work effectively in a collaborative team environment and interact professionally with individuals at all levels of the organization and within the community.
• Ability to exercise discretion and maintain confidentiality regarding organizational, business, and personnel matters.
• Demonstrates professionalism when interacting with staff, clients, visitors, contractors, vendors, and community partners.
• Knowledge of branding, digital marketing, social media strategy, and community outreach practices.
• Medical, Dental, & Vision coverage available for employees and eligible family members and dependents
• Health Savings Account, $2,000 contribution annually, prorated monthly.
• Agency sponsored retirement plan, up to 6% employer contributions, and pre-tax/Roth available
• Access to Employee Assistance Program (EAP) resources
• Comprehensive paid time off, paid holidays, and extended sick leave options
• Access to Student Loan Forgiveness Programs
• Annual longevity bonuses
• Recognition programs and incentives

Access to training, supervision, and consultation for professional certification and licensure

Clinical supervision provided toward licensure, if applicable

Paid training days and yearly training fund

Schedule:

For a Marketing Specialist at Valley Cities Behavioral Health, the position is dynamic, providing opportunities for those who thrive in an ever-evolving environment. Discussion of schedules is encouraged during the interview process from both candidate and hiring manager.

We are dedicated to Equal Opportunity Employment & embrace the contributions of a diverse and inclusive workforce. Valley Cities Counseling and Consultation is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans and does not unlawfully discriminate under federal, state, or local laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, or protected veteran status.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact the Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.