Marketing Specialist

Liveatlauralparke; Des Moines (IA); On-site; USD 57,000 - 71,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

401(k) with company match

Parental leave

Paid vacation

Job summary

LCS in Des Moines, IA seeks a marketing coordinator to manage projects, support campaign execution, and create compelling content across digital and traditional channels.

You will train teams on marketing resources, coordinate with vendors and agencies, and ensure brand consistency while tracking performance metrics to drive optimization. This role requires collaboration and a proactive marketing mindset.

Travel may be involved, and the position offers competitive pay and comprehensive benefits.

Qualifications

• 2-4 years of marketing experience, preferably in a corporate or agency setting.
• Bachelor’s degree in Marketing, Communications, Business or related field preferred.
• Strong written and verbal communication skills are required.
• Experience with social media platforms and scheduling tools is required.
• Knowledge of Salesforce/Pardot is preferred.
• Proficiency in Google Analytics, SEO principles, and digital advertising is required.
• Familiarity with graphic design tools (Canva, Adobe) is preferred.
• Experience using CRM platforms to manage marketing activities and customer data is preferred.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong attention to detail and problem-solving skills are critical.
• A proactive and creative marketing mindset is required.

Responsibilities

• Provide project management support for marketing initiatives, coordinating timelines, deliverables, and stakeholder communication.
• Host trainings on marketing resources including CRM, martech tools, and other systems.
• Assist in development and execution of campaigns across digital, social, and traditional channels.
• Create engaging content for internal and external communications, including websites, emails, blogs, and social media.
• Support development of marketing collateral such as brochures, presentations, and sales materials.
• Track and report on email campaigns, including list management and segmentation strategies.
• Collaborate with stakeholders to ensure consistent brand messaging across channels.
• Monitor marketing metrics and provide insights for optimization.
• Assist with video/photo shoots as needed.
• Work with designers, sales partners, agency partners, and vendors on marketing initiatives.
• Maintain marketing campaign data within the CRM and ensure integration with broader efforts.

Skills

Marketing experience

Strong communication

Social media management

Email marketing

Content creation

Project coordination

Analytical mindset

Proactive mindset

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Salesforce

Pardot

Google Analytics

SEO

Canva

Adobe Creative Suite

Job description

Experience is Everything.

At LCS, experience is everything. Weprovideyouthe opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back,you’lllove working here. Our principles and hospitalitypromisesdefine our company culture. LCS employees can be foundparticipatingin volunteer activities, getting involved in ourcommitteesor collaborating with team members in our innovative workspace.You’llfind several opportunities to grow as a professional, serve the community, and enhance the lives of seniors.

WhatYou’llDo:

• Provide project management support for a variety of marketing initiatives, coordinating timelines, deliverables, and stakeholder communication to ensure projects are completed accurately and on schedule.
• Hosts trainings on key marketing resources, to include online reputation management system, video messaging system, CRM, martech tools and others as needed.
• Assist in the development and execution of marketing campaigns across digital, social media, and traditional channels.
• Create engaging content for internal marketing and sales communications as well as external content support for websites, email marketing, blogs, and social media.
• Support the development of marketing collateral such as brochures, presentations, and sales materials.
• Coordinate and track the performance of email marketing campaigns, including list management, marketing automation programs, and segmentation strategies.
• Collaborate with internal and external stakeholders to ensure brand messaging is consistent across all channels.
• Track and report on key marketing metrics, providing insights and recommendations for optimization.
• Assist with video/photo shoots as needed.
• Work closely with designers, sales partners, agency partners, and vendors to support marketing initiatives.
• Maintain and manage marketing campaign data within the CRM, ensuring accurate tracking, reporting, and integration with broader sales and marketing efforts.
• Manage day-to-day communications with marketing agencies, vendors, designers, internal/external stakeholders to coordinate campaign deliverables, timelines, and performance reporting.

WhatWe’reLooking For:

• 2-4 years of experience in marketing, preferably in a corporate or agency setting.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• Strong written and verbal communication skills with the ability to craft compelling content required.
• Experience with social media platforms (LinkedIn, Instagram, Facebook, X, etc.) and scheduling tools required.
• Knowledge of email marketing platforms Salesforce/Pardot preferred.
• Proficiency in Google Analytics, SEO principles, and digital advertising required.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) preferred.
• Experience using CRM platforms (e.g., Salesforce) to manage and track marketing activities and customer data preferred.
• Must be able to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong attention to detail and problem-solving skills is critical.
• A proactive and creative mindset with a passion for marketing required.

WhyJoin Us?

• Industry Leader.
• Inclusive & collaborative culture.
• Top Workplace USA.
• Top Workplace Iowa.
• Charity and community involvement.
• Outstanding advancement opportunities.
• Ongoing career development.

Benefits

Competitive pay, greatbenefitsand vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(K) with company match and paid parental leave.

Our Commitment

LCS creates living experiences that enhance the lives of seniors.You’llsee this commitment in our people.They’retalented, dedicated professionals whotruly careabout residents, with each conducting his or her work with integrity,honestyand transparency according to the principles of LCS. We strive to help every community succeed—strengthening available resources,establishingproven practices that lead to long-term growth and value for those living in, working for and affiliated with the community. Check us out on our website: https://www.lcsliving.com

Additional Information

Travel frequency: 10-25%

Estimated Salary: $57,000 - $71,000

The actual title & salary will carefully consider a wide range of factors, including your skills, qualifications, experience, and other relevant factors.

A POST-OFFER BACKGROUND CHECK, INCLUDING REFERENCES IS REQUIRED.

LCS IS AN EQUALOPPORTUNITYEMPLOYER.