Marketing Specialist

healthonellc; Dalton (GA); On-site; USD 55,000 - 70,000; Full time

Benefits offered by this job

401K (4% Match, Immediate Vesting)

Accident insurance

Competitive salary

Critical Illnes

Job summary

HealthOne in Dalton, GA is seeking a Marketing Specialist to assist in executing marketing and communications projects. You will coordinate development, design, internal approvals, production, and distribution of marketing materials while championing the HealthOne brand across all channels.

The role involves maintaining social media posts and websites, producing sales tools and collateral, supporting events, and ensuring HIPAA compliant, ethical communications.

Qualifications

• Associate's or Bachelor's degree in marketing or business or equivalent experience preferred.
• Two years' experience with sales and marketing support.
• History of community involvement.
• Experience with Adobe Creative Cloud (specifically Photo Shop, InDesign, DreamWeaver and Illustrator).
• Excellent knowledge of Microsoft Office (Word, Excel, Publisher, Power Point, SharePoint, Planner, Teams, Outlook and OneNote).
• Healthcare industry experience preferred.
• Has a working knowledge of current sales strategies for employers and individuals.

Responsibilities

• Creates and maintains all documents, forms, templates, and materials
• Creates and maintains all aspects of social media posts, websites, marketing materials and communications with brokers, employers, members, providers, and employees
• Basic graphic design work as assigned
• Conducts marketing/communications research to identify and understand customer/market trends and anticipates strategic adjustments
• Plans, coordinates and assists with the coordination of marketing and community events
• Plans, coordinates, and assists with the coordination of printing, production, and distribution of all marketing materials
• Contributes to the creation and distribution of newsletter communications to brokers, employers, providers, and employees
• Coordinates and assists with marketing communications projects as assigned
• Acts as a brand steward, upholding brand and trademark standards and consistency in all projects
• Works efficiently and diligently to complete tasks on deadline and as instructed
• Understands the Company's products, geographic market areas, and remains informed about competitors plans, products, and marketing areas
• Understands the scope and detail of projects, keeping on top of changes and implementing accordingly
• Contributes to and individually responsible for adhering to department compliance with established standard policies and procedures
• Contributes to the improvement of workflow processes
• Assists with the monitoring and reporting of project expenses and process invoices with accounts payable
• Assists and proofreads materials to support the brand (print & digital), including but not limited to collateral, tradeshows, events, websites, and social media outlets
• Works with marketing leadership on product launches and promotions, photography, tradeshows/events, and sales meetings
• Coordinates quotes/estimates, planning efforts, status updates and delivery schedules with outside vendors and agencies
• Collaborates with the creative team and content owner(s) to develop marketing and sales materials
• Maintains regular and predictable attendance
• Consistently demonstrates compliance with HIPAA regulations, professional conduct, and ethical practice
• Works to encourage and promote Company culture throughout the organization - waiting on this to be approved
• Other duties as may be assigned

Skills

Marketing support

Community involvement

Adobe Creative Cloud

Microsoft Office

Social media management

Education

Associate's or Bachelor's degree in marketing or business

Tools

Adobe Creative Cloud

Microsoft Office

Job description

MISSION

Our mission is to enhance well-being by connecting individuals with vital health resources through a compassionate workforce that embodies the spirit of neighbors helping neighbors.

VALUES

HealthOne is guided by a cultural framework that embodies our values and drives our decisions.

As a company our PURPOSE is to care for people by connecting them to resources that help protect them in health related situations. We fulfill our purpose by filtering our decisions through a PRIORITIES lens of asking, \"Is what we are about to do ethical, empathetic, economical, and efficient?\". By caring for PEOPLE, we are welcoming, authentic, truthful, consistent, and humble. We are continuously looking for ways to improve our PROCESS and how we get things done.

HealthOne seeks individuals with integrity and heart to embody our values. Whether you're starting your career or looking to develop additional skills to reach your full potential, HealthOne provides the means to help you achieve your goals.

JOB PURPOSE

The Marketing Specialist assists with the execution of marketing and communications projects. and supports the development and implementation of tactical marketing communications projects for the Company, including sales tools, marketing collateral, advertisements, websites, social media, community events and training materials. This role will effectively coordinate the development, design, internal approval, production, and distribution of marketing materials as assigned and champion the Company brand identity across all developed materials.

ESSENTIAL JOB DUTIES

• Creates and maintains all documents, forms, templates, and materials


• Creates and maintains all aspects of social media posts, websites, marketing materials and communications with brokers, employers, members, providers, and employees


• Basic graphic design work as assigned


• Conducts marketing/communications research to identify and understand customer/market trends and anticipates strategic adjustments


• Plans, coordinates and assists with the coordination of marketing and community events


• Plans, coordinates, and assists with the coordination of printing, production, and distribution of all marketing materials


• Contributes to the creation and distribution of newsletter communications to brokers, employers, providers, and employees


• Coordinates and assists with marketing communications projects as assigned


• Acts as a brand steward, upholding brand and trademark standards and consistency in all projects


• Works efficiently and diligently to complete tasks on deadline and as instructed


• Understands the Company's products, geographic market areas, and remains informed about competitors plans, products, and marketing areas


• Understands the scope and detail of projects, keeping on top of changes and implementing accordingly


• Contributes to and individually responsible for adhering to department compliance with established standard policies and procedures


• Contributes to the improvement of workflow processes


• Assists with the monitoring and reporting of project expenses and process invoices with accounts payable


• Assists and proofreads materials to support the brand (print & digital), including but not limited to collateral, tradeshows, events, websites, and social media outlets


• Works with marketing leadership on product launches and promotions, photography, tradeshows/events, and sales meetings


• Coordinates quotes/estimates, planning efforts, status updates and delivery schedules with outside vendors and agencies


• Collaborates with the creative team and content owner(s) to develop marketing and sales materials


• Maintains regular and predictable attendance


• Consistently demonstrates compliance with HIPAA regulations, professional conduct, and ethical practice


• Works to encourage and promote Company culture throughout the organization - waiting on this to be approved


• Other duties as may be assigned

QUALIFICATIONS

• Associate's or bachelor's degree in marketing or business or equivalent experience preferred


• Two years' experience with sales and marketing support


• History of community involvement


• Experience with Adobe Creative Cloud (specifically Photo Shop, InDesign, DreamWeaver and Illustrator)


• Excellent knowledge of Microsoft Office (specifically Word, Excel, Publisher, Power Point, SharePoint, Planner, Teams, Outlook and OneNote)


• Healthcare industry experience preferred


• Has a working knowledge of current sales strategies for employers and individuals

PHYSICAL REQUIREMENTS

Moderate amount of walking, sitting, and writing. Moderate to significant amount of stress in meeting deadlines and dealing with day-to-day events in the execution of job duties. Needs flexibility and adaptability to change. Candidate must be self-disciplined and a self-starter and able to work independently with a flexible work schedule. Must be able to drive a vehicle and daytime/overnight travel as required.

BENEFITS

• 401K (4% Match, Immediate Vesting)


• Accident insurance


• Competitive salary


• Critical Illnes