Marketing Specialist

Kemper Corporation; Dallas (TX); Hybrid; USD 89,000 - 148,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Paid time off

401k

Annual bonus

Job summary

Kemper Corporation seeks a Marketing Specialist to support the Personal Auto business across Illinois, Colorado, Texas, Arizona, and Oregon. The role partners with Product, Sales, and Marketing to develop and execute regional campaigns that drive growth and profitability.

The ideal candidate has 4–5 years of marketing experience, strong communication skills, and the ability to manage multiple projects in a hybrid Chicago, IL or Richardson, TX setting.

Qualifications

• Bachelor’s degree in marketing or related field.
• Four to five years of marketing experience.
• Insurance or financial services experience preferred.
• Strong verbal and written communication skills.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Define and execute agent and consumer-facing marketing campaigns within assigned geography.
• Own and manage the marketing content strategy for assigned geographies and identify white space opportunities.
• Coordinate with Product State Managers, Sales Executives and field teams to align campaigns with goals.
• Develop understanding of target agents and marketing approaches to optimize quote/conversion results.
• Collaborate with Digital, Brand, CE teams to scale successful campaigns.
• Create marketing content across channels (email, video, bulletins, newsletters, blogs).
• Monitor competitive news in geographies to inform the team and stakeholders.
• Use marketing platform to design and deploy programs and cascade reporting.

Skills

Verbal communication

Written communication

Project management

Cross-functional collaboration

Attention to detail

Education

Bachelor's degree in marketing

Tools

Salesforce

Marketing automation tools

Microsoft 365

Job description

Location(s)Chicago, Illinois, Dallas, TexasDetailsKemper is one of the nation’s leading specialized insurers. Our success is a direct reflection of the talented and diverse people who make a positive difference in the lives of our customers every day. We believe a high-performing culture, valuable opportunities for personal development and professional challenge, and a healthy work-life balance can be highly motivating and productive. Kemper’s products and services are making a real difference to our customers, who have unique and evolving needs. By joining our team, you are helping to provide an experience to our stakeholders that delivers on our promises.Position Summary:Kemper is seeking a Marketing Specialist to support the Personal Auto business across an assigned regional portfolio, including Illinois, Colorado, Texas, Arizona, and Oregon. Working closely and collaboratively across internal Product, Sales and Marketing partners, this role will drive the development and execution of marketing and communication strategies within an assigned geography. The successful candidate will establish themselves as a strategic market growth asset, working closely with cross-disciplined colleagues to position Kemper Auto uniquely in the marketplace and drive profitable new business growth.Position Responsibilities:Define and execute agent and consumer-facing marketing and communication campaigns and initiatives within assigned geography.Achieve in-depth understanding of private passenger auto insurance marketplace within assigned geographies: key competitors, their marketing strengths/weaknesses and how we can position against themOwn and manage the marketing content strategy for assigned geographies, refreshing as new differentiators emerge, identifying white space opportunities or competitive needs for new features.Engage with and build valued relationship with Product State Managers, Sales Executives and other field teams in assigned geographies and ensure coordination/alignment of marketing campaigns with Product and Sales goals and initiatives.Develop in-depth understanding of target new-to-Kemper agents, emerging agents, mature/high volume agents, agent business performance and the marketing approach to optimizing quote/conversion results.Coordinate and partner with larger marketing department teams (Digital, Brand, CE) to scale expertise and successful campaign approaches that optimize execution of all marketing initiatives/campaignsCollaborate across the Kemper Auto marketing team to develop integrated marketing campaigns that differentiate our products/services from the market, build brand awareness, and support sales and product goals.Create marketing content across a variety of channels and formats (email, video, bulletins, newsletters, blog posts, etc.).Monitor competitive news and information within assigned geographies to provide relevant and timely updates to marketing team and business brand stakeholders.Utilize our marketing platform to design and deploy marketing programs and agent communications. Analyze results, cascade reporting, and make program optimization recommendations.Coordinate with Creative team to refresh current visual design, manage page content/updates, and drive internal traffic.Position Qualifications:Bachelor’s degree in marketing, or related fieldFour to five years of previous marketing experience requiredInsurance or financial services industry experience preferred but not requiredExceptional verbal and written communication skills, and attention to detailResults-oriented team player with the ability to build relationships with peers and cross-functional teamsAbility to work independently, execute tasks efficiently, and be flexible and adaptive to changing prioritiesExcellent organizational skills and ability to effectively manage multiple projects, set priorities, and execute on tight deadlinesProficient with Microsoft 365 tools (Word, Excel, PowerPoint, Outlook, Teams).Experience using Salesforce or other marketing automation platforms preferred, but not requiredThis position can be worked hybrid out of our Chicago, IL or Richardson, TX office.Sponsorship is not accepted for this positon.The range for this position is $89,000 to $148,100. When determining candidate offers, we consider experience, skills, education, certifications, and geographic location among other factors. This job is eligible for an annual discretionary bonus and Kemper benefits (Medical, Dental, Vision, PTO, 401k, etc.)Kemper is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status or any other status protected by the laws or regulations in the locations where we operate. We are committed to supporting diversity and equality across our organization and we work diligently to maintain a workplace free from discrimination. Kemper is focused on expanding our Diversity, Equity and Inclusion efforts to align with our vision, mission, and guiding principles. Kemper does not accept unsolicited resumes through or from search firms or staffing agencies. All unsolicited resumes will be considered the property of Kemper and Kemper will not be obligated to pay a placement fee.Kemper will never request personal information, such as your social security number or banking information, via text or email. Additionally, Kemper does not use external messaging applications like WireApp or Skype to communicate with candidates. If you receive such a message, delete it.#LI-JO1