Marketing Specialist

Kemper Corporation; Chicago (IL); Hybrid; USD 89,000 - 148,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k match

Tuition Assistance

Paid Time Off

Employee discounts

Job summary

Kemper Corporation is seeking a Marketing Specialist to support Personal Auto marketing across Illinois, Colorado, Texas, Arizona, and Oregon. You will drive campaigns with Product, Sales and Marketing partners, shaping content and programs to grow profitable new auto business.

The role is hybrid, with options in Chicago or Richardson, TX, and offers a discretionary bonus and comprehensive Kemper benefits. Strong communication and organizational skills are essential to succeed in a fast-paced,

Qualifications

• Bachelor’s degree in marketing or related field.
• Four to five years of marketing experience.
• Exceptional verbal and written communication skills.
• Ability to work independently and manage multiple projects.
• Excellent organizational skills and ability to meet deadlines.

Responsibilities

• Define and execute agent and consumer-facing marketing and communication campaigns within assigned geography.
• Analyze the auto insurance marketplace and competitive positioning across geographies.
• Own and manage the marketing content strategy for assigned geographies.
• Collaborate with Product State Managers, Sales Executives and field teams for alignment of campaigns.
• Develop understanding of target agents and optimize quote/conversion strategies.
• Coordinate with Digital, Brand, CE teams to scale campaigns.
• Develop integrated campaigns with Kemper Auto marketing team to differentiate offerings.
• Create marketing content across channels (email, video, bulletins, newsletters, blogs).
• Monitor competitive news and provide timely updates to stakeholders.
• Use marketing platform to design and deploy programs and communications.
• Analyze results and cascade reporting to optimize programs.
• Coordinate with Creative team to refresh visual design and page content.

Skills

Marketing experience

Excellent communication

Independent work

Organizational skills

Team player

Education

Bachelor's degree in marketing or related field

Tools

Microsoft 365

Salesforce

Job description

Location(s) Chicago, Illinois, Dallas, Texas

Kemper is one of the nation’s leading specialized insurers. Our success is a direct reflection of the talented and diverse people who make a positive difference in the lives of our customers every day. We believe a high-performing culture, valuable opportunities for personal development and professional challenge, and a healthy work-life balance can be highly motivating and productive. Kemper’s products and services are making a real difference to our customers, who have unique and evolving needs. By joining our team, you are helping to provide an experience to our stakeholders that delivers on our promises.

Position Summary

Kemper is seeking a Marketing Specialist to support the Personal Auto business across an assigned regional portfolio, including Illinois, Colorado, Texas, Arizona, and Oregon. Working closely and collaboratively across internal Product, Sales and Marketing partners, this role will drive the development and execution of marketing and communication strategies within an assigned geography. The successful candidate will establish themselves as a strategic market growth asset, working closely with cross-disciplined colleagues to position Kemper Auto uniquely in the marketplace and drive profitable new business growth.

Position Responsibilities

• Define and execute agent and consumer-facing marketing and communication campaigns and initiatives within assigned geography.
• Achieve in-depth understanding of private passenger auto insurance marketplace within assigned geographies: key competitors, their marketing strengths/weaknesses and how we can position against them.
• Own and manage the marketing content strategy for assigned geographies, refreshing as new differentiators emerge, identifying white space opportunities or competitive needs for new features.
• Engage with and build valued relationship with Product State Managers, Sales Executives and other field teams in assigned geographies and ensure coordination/alignment of marketing campaigns with Product and Sales goals and initiatives.
• Develop in-depth understanding of target new-to-Kemper agents, emerging agents, mature/high volume agents, agent business performance and the marketing approach to optimizing quote/conversion results.
• Coordinate and partner with larger marketing department teams (Digital, Brand, CE) to scale expertise and successful campaign approaches that optimize execution of all marketing initiatives/campaigns.
• Collaborate across the Kemper Auto marketing team to develop integrated marketing campaigns that differentiate our products/services from the market, build brand awareness, and support sales and product goals.
• Create marketing content across a variety of channels and formats (email, video, bulletins, newsletters, blog posts, etc.).
• Monitor competitive news and information within assigned geographies to provide relevant and timely updates to marketing team and business brand stakeholders.
• Utilize our marketing platform to design and deploy marketing programs and agent communications.
• Analyze results, cascade reporting, and make program optimization recommendations.
• Coordinate with Creative team to refresh current visual design, manage page content/updates, and drive internal traffic.

Position Qualifications

• Bachelor’s degree in marketing, or related field.
• Four to five years of previous marketing experience required.
• Insurance or financial services industry experience preferred but not required.
• Exceptional verbal and written communication skills, and attention to detail.
• Results-oriented team player with the ability to build relationships with peers and cross-functional teams.
• Ability to work independently, execute tasks efficiently, and be flexible and adaptive to changing priorities.
• Excellent organizational skills and ability to effectively manage multiple projects, set priorities, and execute on tight deadlines.
• Proficient with Microsoft 365 tools (Word, Excel, PowerPoint, Outlook, Teams).
• Experience using Salesforce or other marketing automation platforms preferred, but not required.

This position can be worked hybrid out of our Chicago, IL or Richardson, TX office. Sponsorship is not accepted for this position.

The range for this position is $89,000 to $148,100. When determining candidate offers, we consider experience, skills, education, certifications, and geographic location among other factors.

This job is eligible for an annual discretionary bonus and Kemper benefits (Medical, Dental, Vision, PTO, 401k, etc.).

Kemper is proud to be an equal opportunity employer.

All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status or any other status protected by the laws or regulations in the locations where we operate.

We are committed to supporting diversity and equality across our organization and we work diligently to maintain a workplace free from discrimination.

Kemper is focused on expanding our Diversity, Equity and Inclusion efforts to align with our vision, mission, and guiding principles.

Kemper does not accept unsolicited resumes through or from search firms or staffing agencies. All unsolicited resumes will be considered the property of Kemper and Kemper will not be obligated to pay a placement fee.

Kemper will never request personal information, such as your social security number or banking information, via text or email. Additionally, Kemper does not use external messaging applications like WireApp or Skype to communicate with candidates. If you receive such a message, delete it.

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Kemper at a Glance

The Kemper family of companies is one of the nation’s leading specialized insurers. With approximately $12 billion in assets, Kemper is improving the world of insurance by providing affordable and easy-to-use personalized solutions to individuals, families and businesses through its Kemper Auto and Kemper Life brands. Kemper serves over 4.4 million policies, is represented by approximately 24,100 agents and brokers, and has approximately 7,000 associates dedicated to meeting the ever-changing needs of its customers.

Alliance United Insurance Company is not rated.

We value diversity and strive to be an employer of choice. An Equal Opportunity Employer, M/F/D/V Eligible employees may enjoy benefits such as:

• Qualify for your choice of health and dental plans within your first month.
• Save for your future with robust 401(k) match, Health Spending Accounts and various retirement plans.
• Learn and Grow with our Tuition Assistance Program, paid certifications and continuing education programs.
• Contribute to your community through United Way and volunteer programs.
• Balance your life with generous paid time off and business casual dress.
• Get employee discounts for shopping, dining and travel through Kemper Perks.

Benefits eligibility may vary based on position classification, scheduled hours, work location, temporary or contingent status, independent contractor status, SkillBridge participation, and applicable plan terms.