Marketing Specialist

Hayward Industrial Products, Inc; Clemmons (NC); On-site; USD 45,000 - 65,000; Full time

Job summary

Hayward Industrial Products, Inc is seeking a Marketing Specialist in Clemmons, NC to grow as a multi-disciplinary marketer. You will manage marketing and communications projects with a focus on tactical digital execution across social, email, and programmatic channels.

The role requires a Bachelor’s degree and 1–3 years in marketing, with strong copywriting and branding skills. Occasional travel up to 10% is possible as you collaborate with sales and product teams.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 1–3 years marketing experience; internships acceptable.
• Understanding of core marketing principles and digital channels; attention to detail.
• Excellent written and verbal communication; copywriting.
• Creative eye with branding/visual communication understanding.
• Self-starter with eagerness to learn and grow across marketing disciplines.

Responsibilities

• Support planning, execution, and management of marketing projects from start to finish.
• Develop and maintain digital tools and marketing materials for field sales reps.
• Create, schedule, and manage content across digital channels while ensuring brand consistency.
• Contribute to digital content for website, email campaigns, and YouTube.
• Ensure materials adhere to branding guidelines and quality standards.
• Collaborate with sales, product, and leadership to align initiatives.
• Assist in tracking and reporting campaign performance and metrics.
• Occasional travel up to 10%.

Skills

Digital marketing

Copywriting

Branding

Communication

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Salesforce

Salesforce Marketing Cloud

Canva

Adobe Creative Suite

Job description

Marketing Specialist – Clemmons, NC

We are looking for a passionate and driven individual to join our marketing team and contribute to our continued growth. This is a fantastic opportunity for an early‑career marketer who is eager to become a multi‑disciplined marketing professional. The ideal candidate will be a proactive all‑rounder who thrives on managing a variety of marketing and communications projects, with a strong emphasis on tactical digital execution.

Responsibilities

• Support the planning, execution, and management of general marketing and communications projects from start to finish.
• Develop and maintain digital tools like sales enablement and marketing materials for our field sales representatives to enhance their effectiveness.
• Create, schedule, and manage engaging content across our digital media channels, such as social and programmatic ad platforms, ensuring consistency with our brand voice and strategy.
• Contribute to the creation and optimization of digital content for various platforms, including our website, email campaigns, and YouTube channel.
• Ensure all marketing materials adhere to established branding guidelines, maintaining a high standard of quality and a consistent creative feel.
• Collaborate with cross‑functional teams, including sales, product development, and senior leadership, to align marketing initiatives with business objectives.
• Assist in tracking and analyzing the performance of marketing campaigns to identify areas for improvement and report on key metrics.
• Occasional travel may be required, up to 10% of the time.

Qualifications

• Required: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1–3 years of professional experience in a marketing role (exceptional candidates with strong relevant internships during college will also be considered).
• Demonstrable understanding of core marketing principles and digital marketing channels with attention to detail.
• Excellent written and verbal communication skills, with the ability to craft compelling copy.
• A strong creative eye with an understanding of branding and visual communication principles.
• A self‑starter attitude with a genuine hunger to learn, adapt, and grow across multiple marketing disciplines.

Preferred

• Strong business acumen and confidence to comfortably and professionally interact with senior leaders daily.
• Professional experience in a manufacturing or B2B industry setting.
• Working knowledge of CRM and marketing automation platforms such as Salesforce and Salesforce Marketing Cloud.
• Basic graphic design skills and familiarity with tools like Canva or Adobe Creative Suite.
• Experience with video content creation or editing for platforms such as YouTube.