Marketing Specialist

Insight Global; Chesterfield (MO); On-site; USD 50,000 - 60,000; Full time

Job summary

Insight Global is seeking a marketing-driven sales support professional in the United States to own lead generation and pipeline activities. You will manage inbound and CEO-generated leads, conduct outbound outreach, and help move opportunities through the funnel.

The role requires 3–5 years in marketing with sales exposure, proficiency in Salesforce/HubSpot, and strong communication. You will work closely with executives, coordinating meetings and reporting on performance.

Qualifications

• 3 to 5 years of experience in marketing with experience in Sales as well.
• Proven experience with CRM systems such as Salesforce, HubSpot, or similar platforms.
• Strong communication skills, both written and verbal, with the ability to engage external stakeholders.
• Highly organized, detail-oriented, and able to manage multiple priorities simultaneously.
• Comfortable working directly with executives and taking initiative.

Responsibilities

• Manage and prioritize all inbound and CEO-generated leads, ensuring timely and organized follow-up
• Proactively source and research prospective customers through LinkedIn, databases, and industry tools
• Execute outbound outreach via email, phone, and LinkedIn to generate new business conversations
• Qualify leads, engage prospects, and help move opportunities through the sales funnel
• Own CRM management, including data entry, pipeline tracking, and reporting accuracy
• Track activity, monitor pipeline progress, and generate reports on lead and sales performance
• Respond to inbound inquiries and represent the company professionally with prospective customers
• Coordinate meetings, customer visits, facility tours, and sales calls
• Support the CEO and leadership team with prospecting efforts and follow-up communication

Skills

CRM experience

Lead generation

Sales support

Communication

Organization

Executive collaboration

Tools

Salesforce

HubSpot

Job description

This is a mix of mainly marketing with some sales and business development role reporting directly to the CEO. The position is responsible for driving lead generation efforts, managing the sales pipeline, and supporting revenue growth by actively engaging prospective customers and moving opportunities forward.

Unlike a traditional coordinator role, this person will act as the operational engine behind the company’s growth initiatives, owning both outbound prospecting and inbound lead follow-up while helping build structure within the sales process.

What You’ll Own

• Manage and prioritize all inbound and CEO-generated leads, ensuring timely and organized follow-up


• Proactively source and research prospective customers through LinkedIn, databases, and industry tools


• Execute outbound outreach via email, phone, and LinkedIn to generate new business conversations


• Qualify leads, engage prospects, and help move opportunities through the sales funnel


• Own CRM management, including data entry, pipeline tracking, and reporting accuracy


• Track activity, monitor pipeline progress, and generate reports on lead and sales performance


• Respond to inbound inquiries and represent the company professionally with prospective customers


• Coordinate meetings, customer visits, facility tours, and sales calls


• Support the CEO and leadership team with prospecting efforts and follow-up communication

Ideal Background

• 3 to 5 years of experience in marketing with experience in Sales as well


• Proven experience with CRM systems such as Salesforce, HubSpot, or similar platforms


• Strong communication skills, both written and verbal, with the ability to engage external stakeholders


• Highly organized, detail-oriented, and able to manage multiple priorities simultaneously


• Comfortable working directly with executives and taking initiative

Logistics

Monday to Friday 8am - 5pm

Salary: $50,000- $60,000 + Annual Bonus (open to higher salaries if it is the right background and experience)

We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form. The EEOC "Know Your Rights" Poster is available here.

To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy.