Marketing Specialist

Pinnacle Healthcare Consulting; Centennial (CO); On-site; USD 50,000 - 60,000; Full time

Job summary

Pinnacle Healthcare Consulting is seeking a versatile Marketing Specialist to own day-to-day tactical execution of marketing initiatives targeting rural health systems, critical access hospitals, and rehabilitation hospitals. You will report to the Marketing Director and act as a capable doer across digital channels and sales support.

With 5 years of B2B marketing experience, you will draft content, manage email campaigns in HubSpot, oversee social updates on LinkedIn, maintain collateral, and

Qualifications

• 5 years of experience in a multi-disciplinary B2B marketing role.
• Proficient with HubSpot and Salesforce.
• Strong proofreading and writing skills.
• Highly organized, agile, startup mindset.
• Experience with content, email, social, and webinars/conferences in a B2B healthcare context.

Responsibilities

• Content & Digital Execution: Draft blog posts, social updates, and website copy for rural healthcare buyers; build, test, and schedule email newsletters and nurturing sequences in HubSpot; manage organic social calendar and LinkedIn updates; update sales collateral and brochures; assist with webinars, trade shows, and conferences logistics.

Skills

Content drafting

Email coordination

Social media management

Collateral maintenance

Logistics coordination

CRM administration

Basic analytics

Writing & editing

Organization & adaptability

Tools

HubSpot

Salesforce

Job description

Compensation: $50,000 - $60,000 Annually

Role Overview

We are seeking a versatile, agile, and execution-focused Marketing Specialist to join our fast-growing B2B healthcare startup. Working directly under the guidance of the Marketing Director, you will handle the day-to-day tactical execution of our marketing initiatives targeting rural health systems, critical access hospitals, and rehabilitation hospitals. As a marketing generalist with 5 years of experience, you are an efficient "doer" who can seamlessly manage multiple tasks across digital channels and sales support.

Key Responsibilities

Content & Digital Execution

• Content Drafting: Write and draft blog posts, social media updates, and website copy tailored to rural healthcare buyers based on guidelines from the Director.
• Email Coordination: Build, test, and schedule email newsletters and automated nurturing sequences within HubSpot.
• Social Media Management: Maintain the organic social media calendar and post regular updates to professional networks like LinkedIn.
• Collateral Maintenance: Update and format sales pitch decks, one-pagers, and brochures to ensure they are client-ready.
• Logistics Support: Assist with the execution of webinars, trade shows, and conferences by managing shipping, registration lists, and promotional materials.

Operations & Data Tracking

• CRM Administration: Perform routine updates in Salesforce and HubSpot to maintain clean lead data and accurate lists.
• Basic Reporting: Pull weekly or monthly analytics reports on email performance, website traffic, and social engagement.

Required Qualifications

• Experience: 5 years of experience in a multi-disciplinary B2B marketing role.
• Software Competency: Solid, hands-on experience using both HubSpot and Salesforce.
• Writing & Editing: Strong proofreading and writing skills with a keen attention to detail.
• Mindset: Highly organized, agile, and eager to learn in a fast-paced startup environment.