Marketing Specialist

HappyGlobal Service; California (MO); On-site; USD 55,000 - 85,000; Full time

Job summary

HappyGlobal Service is seeking a dynamic Partnerships & Field Marketing specialist to identify and execute cross-industry collaborations with student unions, local businesses, and community groups. You will lead on-ground promotions in campuses, residential areas, and commercial districts, recruiting and guiding part-time field teams.

You will source local KOCs/KOLs, manage the collaboration pipeline and budget, build active user communities, and monitor metrics to optimize growth and retention.

Qualifications

• Experience in offline promotion, partnerships, or cross-industry collaborations preferred.
• Outgoing personality with strong communication skills and ability to engage people.
• Ability to negotiate and drive projects independently; comfortable with on-ground tasks.

Responsibilities

• Identify, negotiate, and execute cross-industry collaborations with student unions, community organizations, local merchants, and business groups.
• Lead field promotions in campuses, residential areas, and commercial districts to drive new user acquisition; recruit and manage part-time field teams.
• Provide daily goals and performance tracking; adjust pitches based on feedback to optimize conversions.
• Source and activate local KOCs/KOLs to promote brand awareness and conversions.
• Manage collaboration pipeline, budget, and relationships; build local user communities to boost engagement and retention.
• Maintain a local user database for insights and referrals; support in-app content operations and regional goals.

Skills

Offline promotion

Partnerships

Field marketing

Negotiation

Communication

User growth metrics

Job description

• Offline Partnerships & Field Marketing Identify, negotiate, and execute cross-industry collaborations with student unions, community organizations, local merchants, and business groups.
• Lead field promotions in residential areas, campuses, office buildings, and commercial districts to drive new user acquisition. Recruit, train, and manage parttime field teams;
• provide daily goals and performance tracking. Adjust pitches and promo tactics based on realtime feedback to optimize conversions.
• Online Partnerships & KOC Development Source and activate local KOCs/KOLs to promote brand awareness and conversion.
• Manage collaboration pipeline, budget, and ongoing relationship with partners.Build and operate local user communities (e.g., Discord, Facebook, WeChat groups) to enhance engagement and retention.
• Maintain a local user database for insights, communication, and referral/word-of mouth growth.
• Basic Marketing Operations Job Requirements Support in-app content operations including banner placements, promotional entries, and campaign scheduling. Coordinate with cross-functional teams (Marketing/Operations/Product) to deliver regional business goals. Monitor competitive trends and provide actionable insights for strategy optimization.

Job Requirements

• Experience in offline promotion, student organization partnerships, or cross industry collaborations strongly preferred.
• Outgoing personality, strong communication skills, and enjoys speaking with people.
• Ability to negotiate and independently drive projects and partnerships.
• Familiar with user growth metrics (DAU, FTU, repurchase, retention etc.) or willing 3 / 4 to learn quickly.
• 5.High adaptability and strong stress tolerance; comfortable with on-ground tasks.