Marketing Specialist

GENEWIZ from Azenta Life Sciences; Burlington (MA); On-site; USD 86,000 - 107,000; Full time

Job summary

GENEWIZ is seeking a Marketing Specialist to join our global B2B marketing team. You will strategize, execute, and optimize campaigns, partner with product marketing managers, and help build awareness, leads, and ROI across life sciences markets.

Requirements include a Bachelor's in Marketing, Business or Science, 3–5 years in B2B marketing in life sciences, strong writing and design skills with Canva, HubSpot, Illustrator, and a willingness to travel 5–10%.

Qualifications

• Bachelor's Degree in Marketing, Business or Science required.
• 3–5 years in a B2B marketing environment within life sciences is preferred.
• Impeccable writing skills and strong attention to detail.

Responsibilities

• Strategize, execute, and optimize integrated marketing campaigns for target audiences.
• Collaborate with product marketing managers to develop plans and tactics.
• Assist with creative development, including graphics as needed.
• Monitor, measure, and report ROI of marketing efforts to executives.
• Utilize marketing tech stack (Asana, HubSpot, Canva, Salesforce) to plan and analyze.
• Develop content for assets (eBooks, landing pages, social posts) and ensure brand consistency.
• Support promotion of trade shows and events with cross-functional teams.

Skills

Marketing

Storytelling

Communication

Experiment mindset

B2B marketing

Team collaboration

Time management

Travel

Education

Bachelor's Degree in Marketing, Business or Science

Tools

Illustrator

Canva

HubSpot

Salesforce

Asana

Job description

At GENEWIZ, from Azenta Life Sciences, new ideas, new technologies and new ways of thinking are driving our future. Our customer-focused culture encourages employees to embrace innovation and challenge the status quo with novel thinking and collaborative work relationships.

GENEWIZ is a global leader in multi-omics and synthetic solution services with headquarters in South Plainfield, NJ and offices and operations worldwide. We empower our customers’ research by providing high-quality, precision-based solutions from discovery through clinical development, enabling scientists to make breakthroughs faster and more efficiently. Key services include Next Generation and Sanger sequencing, gene synthesis, gene-to-discovery solutions including antibody production, viral packaging and mRNA synthesis. Together with our customers, we can be the partner of choice for life science communities worldwide, driving advancements that foster innovation across the globe.

How you will add Value

The Marketing Specialist is an important member of the GENEWIZ marketing team. The right candidate will bring prior experience working in a B2B organization, preferably within the Life Sciences or Pharmaceutical industry. They will enjoy, and have had prior experience, partnering with product marketing managers to develop marketing materials that resonate with target audiences and reflect the company brand.

What you’ll do:

• Strategize, execute, and optimize integrated marketing campaigns based upon audience needs within specific market segments to gain new customers and build repeat business.
• Work closely with product marketing managers to develop marketing plans, and with digital team members to execute associated tactics with best practices in mind that enable us to maximize awareness, lead generation, and ROI.
• Recommend and assist with creative development related to campaigns. This includes creating graphics as needed.
• Monitor and measure marketing results of tactics that roll up to campaigns. Help to develop reports and presentations that speak to the effectiveness of marketing efforts and effectively communicate results to key stakeholders and executives across the organization.
• Utilize marketing technology stack to plan, execute, and measure results including Asana for project management, HubSpot for email campaigns and analytics, Canva for design, Salesforce.com for CRM, and other systems as required.
• Utilize content marketing and best digital practices as you develop copy for marketing assets such as eBooks, landing pages, and social media posts; collaborate with internal and agency creative partners to maintain brand standards while developing interesting creative assets that drive interest. Leverage project management and established processes to bring these assets to the market on time and on budget.
• Partner with x-functional team in the promotion and communications around trade shows and promotional events including writing and proofreading marketing copy, working with designers, and third-party providers as needed.

What you’ll bring:

• You really connect with GENEWIZ’s mission, namely empowering scientists and feeling that we are part of the life-saving and world-changing work that they do every day.
• You're a self-proclaimed storyteller and a communicator at heart who is able to connect customers with the solutions that they need to accelerate their science. You have the ability to translate technical bullets and details to a value-driven story that addresses top customer challenges. And, you have impeccable writing skills with lots of attention to detail.
• You have an experimental mindset - you like to test, learn, and optimize.
• Bachelor's Degree in Marketing, Business or Science required
• Your experience working in a B2B marketing environment, preferably in the field of life sciences for 3-5 years, means that you understand how to take some key learnings and digital expertise from the B2C world that can translate to fun, interesting initiatives to generate top-level interest.
• You have solid design skills and familiarity with Illustrator, Canva, Hubspot, etc.
• You are flexible and while you are a strong independent contributor, you also enjoy working closely with team members and are very open to exploring new ideas that come from team brainstorming.
• You are process-oriented and have a mindset of continuous improvement, sharing ideas and recommendations.
• You have excellent collaboration skills that lead to maximum results - internal and external collaboration across departments, with agency partners, etc.
• You possess excellent time management and prioritization skills to balance a full workload.
• Experience working with Inside Sales and Field Sales teams a plus.
• 5%-10% travel

EOE M/F/Disabled/VET

Azenta is an Equal Opportunity Employer. This company considers candidates regardless of race, color, age, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status.

United States Base Compensation: $86,000.00 - $107,000.00

The posted pay range for this position is an estimate based on current market data and internal pay structure. Final compensation may vary above or below this range depending on factors such as experience, education (including licensure and certifications), qualifications, performance, and geographic location, among other relevant business or organizational needs.