Director Market Access Marketing

Genetix Biotherapeutics; Somerville (MA); On-site; USD 219,000 - 258,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid time off

Job summary

Genetix Biotherapeutics seeks a Director, Value Communications to shape and execute access marketing strategies for gene therapies in the US, focusing on payer and reimbursement pathways across Commercial, Medicare, and Medicaid.

The role collaborates with Market Access, Medical, and Marketing to deliver integrated access strategies, tools, and training for Field Payer teams, ensuring compliance and impactful communications.

Qualifications

• 8+ years of experience in Payer/Access Marketing, Market Access Strategy, Field Market Access/HEOR Training and/or Value Communications within the pharmaceutical, biotech, or consulting industry.
• Bachelor’s degree in Business, Marketing, or Communications; relevant advanced degree a plus.
• Experience commercializing specialty therapies, preferably in rare disease or Cell and Gene Therapy.
• Proven collaboration with cross-functional teams across functions.
• Experience shaping market access strategies and payer marketing tools (value proposition decks), HEOR data strategies, and supporting field market access teams.
• Experience supporting Specialty Distribution and Specialty Pharmacy products.
• Experience with MLR/PRC and Veeva.
• Experience developing and managing promotional budgets and overseeing third-party vendors.
• Knowledge of market and competitive environment.
• Strong communication skills, analytical ability, and influence within matrixed organizations.

Responsibilities

• Develop and execute the US Payer, Access & Reimbursement marketing strategy for Genetix gene therapy products.
• Develop value propositions and payer messaging platform with cross-functional partners.
• Synthesize payer, access, and reimbursement recommendations for executive leadership.
• Collaborate with Field Payer Team to align and execute payer strategies.
• Oversee partners to ensure timelines, budget, and deliverables meet compliance and regulatory standards.
• Lead review and approval process for access-related promotional materials.
• Support training and pull-through field-facing promotional materials.
• Assist market access leadership with training for Field Payer teams, including new hires.
• Manage Value Communications budget.

Skills

Payer Marketing

Market Access

HEOR Training

Value Communications

Cross-functional

Strategic Thinking

Executive Communication

Project Management

Education

Bachelor's degree

Tools

Microsoft Excel

Microsoft Word

PowerPoint

Veeva

Job description

At Genetix Biotherapeutics every role has meaning, every team member is respected, and every day is a chance to make a difference. When you join Genetix, you're not just landing a new role, you become part of a company that’s pursuing curative gene therapies to give patients and their families more days. We are doers, thinkers and collaborators who embrace and live by our values:

Our innovation is rooted in the diversity of our teams and results are achieved through cooperation and the integration of multiple viewpoints. This is personal and we approach every challenge with radical care.

This is a full-time hybrid position (3 days a week) in our Somerville – Assembly Row, Massachusetts office.

The Director, Value Communications, is a results-driven individual responsible for shaping and executing Access Marketing strategy. This critical role ensures products are optimally positioned for coverage, reimbursement, and adoption across Payers as well as supports Qualified Treatment Center Access Marketing tools. Success in this role requires a deep understanding of the complex US healthcare landscape, including Commercial, Medicare and Medicaid as well as inpatient reimbursement pathways. This position will collaborate closely with teams across Market Access, Medical, and Marketing, as well as other cross-functional partners, to deliver integrated and impactful Access Marketing strategies, communications and training for the Field Payer Team.

• Develop and execute the US Payer, Access & Reimbursement marketing strategy for the Genetix gene therapy products through identification and analysis of key market dynamics, development of critical tactical initiatives, and long-term needs.
• Develop compelling value propositions and the payer messaging platform working cross-functionally with Medical Affairs and the Medical Value Liaison that address the unique clinical benefit and economic impact of Genetix therapies and effectively position Genetix products within the gene therapy marketplace.
• Synthesize and provide payer, access, and reimbursement strategic recommendations to executive leadership, leveraging deep understanding of the complex reimbursement landscape.
• Collaborate with cross functional partners (i.e. Field Payer Team) to gain organizational alignment and seamless execution of key payer, QTC, and reimbursement strategies.
• Oversee strategic partners to ensure execution on agreed timelines, budget, and deliverables executed in accordance with Genetix compliance and regulatory policies.
• Lead the review and approval process for access-related promotional materials and manage workflow to ensure compliance with medical, legal, and regulatory standards.
• Support the training and pull-through field-facing promotional materials with relevant field teams.
• In partnership with market access leadership, support training for Field Payer team including new hires, continuing education, and national meetings.
• Manage Value Communications budget

Qualifications

Experience:

• 8+ years of experience in Payer/Access Marketing, Market Access Strategy, Field Market Access/HEOR Training and/or Value Communications within the pharmaceutical, biotech, or consulting industry.
• Bachelor’s degree required (preferred fields: Business, Marketing, Communications). Relevant advanced degree a plus.
• Possesses recent experience in the successful commercialization of specialty therapies, preferably in the rare disease or Cell and Gene Therapy space.
• Demonstrated history of successful collaboration with cross-functional teams.
• Extensive experience in shaping market access strategies, developing brand plans and payer marketing tools (such as value proposition decks), informing HEOR data strategies, and supporting field market access teams.
• Previous experience supporting Specialty Distribution and Specialty Pharmacy products.
• Experience with MLR/PRC and Veeva.
• Experience developing and managing promotional budgets and overseeing third-party vendors.
• Knowledge of market and competitive environment.
• Strong sense of urgency, accountability, and patient-centric focus.
• Excellent verbal and written communication with high emotional intelligence and active listening.
• Strong quantitative and qualitative analytical, investigative, and critical thinking skills with ability to translate insights into action.
• Ability to work independently and manage multiple projects with initiative, including project planning and prioritizing competing demands.
• Proven ability to establish and sustain trusted relationships with internal partners and to work effectively in teams.
• Excellent written, verbal, and presentation communication skills, strong interpersonal influencing and prioritization abilities, and proven capacity to influence within matrixed organizations, including influencing without authority.
• Creative problem-solving abilities, strategic vision, and the ability to explore innovative approaches in an evolving landscape.
• Ability to quickly forge strong partnerships with both internal and external partners.
• Strategic thinking combined with the ability to execute to achieve operational excellence in the face of challenging goals.
• Ability to work independently and manage a high volume of complex, ongoing responsibilities
• Proficiency in Microsoft Excel, Word, PowerPoint, and data entry systems.

Other Requirements:

• Ability to work effectively in a fast-paced, evolving environment with competing priorities.
• Ability to travel up to 40%.

Additional Information

The pay transparency range provided below is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. This role is eligible for an annual bonus and long-term incentive. Actual base salary pay will be based on several factors, including but not limited to experience, skills, relevant education/qualifications, external market, internal equity, and other job-related factors permitted by law.

Genetix’s total rewards package also provides employees with a comprehensive and competitive benefits suite to support a variety of employee needs. These benefits include comprehensive health, life and disability insurance, employer-matched 401(k) plan, lifestyle spending account, flexible time-off + paid holidays and winter holiday period, tuition reimbursement & loan repayment assistance, paid parental leave, paid onsite parking, commuter subsidy, and much more.

Pay Transparency

$219,000 - $258,000 USD

Genetix is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected characteristics.