Marketing + Social Media Specialist

Cardinal Group Companies; Tallahassee (FL); On-site; USD 65,000 - 70,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Pet insurance

401(k) retirement plan

Housing allowances

Job summary

Charles Street Partners seeks a Portfolio Marketing Director in Tallahassee to own social media strategy, content creation, and brand storytelling across multiple properties. You will drive campaign activations, graphic design, and internal communications to ensure a cohesive CSP brand that enhances resident and prospect experiences.

You will manage several property accounts, coordinate with onsite leasing teams to boost occupancy, and oversee timely execution of marketing campaigns while

Responsibilities

• Plan and run lease-up marketing campaigns across properties.
• Write, edit, and publish content for all platforms (Instagram, Facebook, TikTok).
• Train leasing staff on marketing tasks and lead follow-up.
• Ensure 24-hour response to new Entrata leads during business hours.
• Publish monthly content calendars and manage social inboxes.

Skills

Social media strategy

Content creation

Campaign management

Graphic design

Brand management

Job description

Community | Tallahassee
Tallahassee, FL, USA

Description

Compensation: The salary range is $65,000 - $70,000 plus bonus potential. Eligible to participate in the company benefits plan. We offer health, vision, dental, and pet insurance. We offer a 401(k) retirement plan, student loan assistance, licensing and continuing education reimbursement, parental leave, and housing allowances or gifts.

About the Role

The Portfolio Marketing Director sets and protects the brand for every Charles Street Partners (CSP) property. The role owns social media strategy and content creation, campaign activations, graphic design, and internal storytelling across all channels. The goal is consistent branding that people recognize and that improves the experience for residents and prospects.

The Director manages several property accounts and platforms at once. They keep workflows organized, execute on time, and make sure every touchpoint reflects the CSP brand. The role also works closely with onsite leasing teams to help drive occupancy, conversion, and resident retention.

Key Responsibilities

Onsite Leasing Support (September 1 – January 1)

Counts toward: Tallahassee Leasing Support (30%)

Work with onsite teams to plan and run lease-up campaigns, resident retention initiatives, and promotional events, including:

Welcome Week

Renewal Launch

Tailgates and Parents Weekend

Homecoming

Renewal Walks

Tabling and Housing Fairs

Run 100% of planned events on schedule. Submit a recap for each one within 5 business days that covers attendance, leads captured, and cost.

Capture at least [25] qualified leads at each tabling event or housing fair.

Train and support leasing staff on marketing and leasing tasks, including lead follow-up, so every lead in Entrata is followed up with and closed out:

100% of new Entrata leads get a first response within 24 hours (within 2 hours during business hours).

100% of leads are closed out or moved to the next stage within 30 days.

Improve lead-to-tour conversion by 10% and tour-to-lease conversion by 5% compared with the same period last year.

Help the Tallahassee properties reach 50% pre-leased by January 1 and a 33% renewal rate by the end of the Renewal Launch window.

Counts toward: Portfolio Marketing Performance (40%)

Write, edit, and publish content for each property on all platforms:

Instagram (Reels, static posts, and Stories)

Facebook (Reels and static posts)

TikTok

Publish at least two grid posts, three Story posts, and one Reel or TikTok per property each week, meeting that schedule at least 95% of the time.

Send each property's monthly content calendar for approval by the 25th of the month before.

Manage inboxes and direct messages, including community engagement, replies, and escalations when

needed:

Answer all DMs and comments within 48 hours (within 24 hours during business hours).

Grow organic engagement 15% and followers 10% year over year across the portfolio.

Grow leads that come from social media 10% year over year, tracked through UTM links.

Improve marketing automation and lead nurturing across email, content, landing pages, and other digital channels:

Reach at least a 25% open rate and a 3% click-through rate on marketing emails.

Branding & Creative Design

Counts toward: Brand & Creative Execution (20%)

Create go-to-market materials for new properties and hospitality ventures (such as Sliced Pizzeria), including web and social assets, printed collateral, and launch kits. Finish launch kits at least 30 days before opening.

Work with onsite teams to produce leasing, marketing, and operational collateral for each property's needs. All requests will go through a centralized ticketing system. Collateral includes:

Flyers and posters

Bandit signs and A-frames

Folders and brochures

Business cards

Complete standard collateral requests within 5 business days and rush requests within 48 hours, meeting those deadlines at least 90% of the time.

Standardize branding across the portfolio while keeping each property's own identity (e.g., LV, Hub, Verve):

Complete a brand audit and a one-page brand standards guide for every property by November 15, 2026. .

Design, source, and produce branded merchandise for each property within the approved budget.

Plan and run annual photo and video shoots for property websites and social channels, finished before each year's Renewal Launch.

Hold a quarterly content day at each assigned property, for at least 2 per property per year.

Counts toward: Portfolio Marketing Performance (40%) and Leadership & Strategic Initiatives (10%)

Recruit, manage, and directly supervise a team of student influencers and athletes who handle on-campus marketing and events.

Build strong relationships with influencer and athlete partners, and manage all of their communication, coordination, and content timelines:

Each influencer posts at least 10 times and supports at least 15 on-campus activation per month.

Track results with custom UTM links and referral codes. A referral source question will be added to the leasing application:

Tag 100% of influencer-sourced leads.

Leadership & Strategic Initiatives

Counts toward: Leadership & Strategic Initiatives (10%)

Visit each out-of-market property (Indianapolis, Cincinnati, and Pittsburgh) at least once per quarter.

Train every site team on marketing best practices at least once per semester.

Propose and launch at least one new marketing initiative per quarter.

Equal Opportunity Employer
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