Marketing Services Manager

Propelled Brands; Carrollton (TX); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Employer sponsored medical and dental

Voluntary benefits including vision, &

Short-Term Disability & Long-Term Care

Retirement savings employer match

Generous paid time off

Paid Parental Leave

Job summary

Propelled Brands Franchising, LLC seeks a Marketing Services Manager to serve as a trusted consultant for FASTSIGNS franchisees, delivering strategic local marketing support to increase awareness, leads, and center sales. You will onboard new franchises, coordinate with vendors, and ensure marketing initiatives are implemented successfully.

You will build strong relationships, provide data-driven recommendations, manage multiple priorities, and collaborate with internal teams to optimize

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field.
• 3–5 years of relevant professional experience preferred.
• Strong interpersonal, communication, and relationship-building skills.
• Working knowledge of digital marketing including PPC, SEO, and local marketing.

Responsibilities

• Serve as the primary marketing liaison for assigned franchisees and act as trusted consultant.
• Develop and implement local marketing plans and budgets aligned with business goals.
• Translate marketing data into actionable recommendations for franchisees.
• Collaborate with vendors and internal teams to review campaigns and drive performance.
• Stay informed on emerging marketing trends, including AI tools and AI-driven search.

Skills

Relationship management

Digital marketing

Project management

Communication

Strategic thinking

Remote collaboration

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Google Workspace

Marketing reporting tools

Job description

About Propelled Brands Franchising, LLC

Propelled Brands® is the multi-brand platform company under which service industry franchise brands operate and grow. We are excited to propel brands forward. We know franchising, we love franchisees, and we have a supportive, motivating culture. Our current brands are FASTSIGNS®, My Salon Suite®, and Camp Bow Wow®.

About Propelled Brands Franchising, LLC

Propelled Brands® is the multi-brand platform company under which service industry franchise brands operate and grow. We are excited to propel brands forward. We know franchising, we love franchisees, and we have a supportive, motivating culture. Our current brands are FASTSIGNS®, My Salon Suite®, and Camp Bow Wow®.

About Us FASTSIGNS

FASTSIGNS® has been ranked the #1 sign and graphic franchise in the $29 billion sign industry by Entrepreneur magazine’s highly competitive Franchise 500® List for nine years in a row; providing companies with captivating and engaging visuals since 1985. It is the most well-known and trusted name in the industry and has more than 785 locations in eight countries. What sets FASTSIGNS apart from its competitors is its ability to adapt to the various needs of the markets each of its locations serves. Some of the products include interior décor, digital signage, window graphics and safety signage. FASTSIGNS offers entrepreneurs and current business owners an opportunity to meet a growing demand for eye-catching graphics and marketing through franchising.

What We Offer

At Propelled Brands, our total rewards package is a direct reflection of our commitment to attracting and retaining top talent. Our benefits are built on the foundation of our core values: Make it Happen, Expertise and Mastery, Positive Attitude, Growth Mindset, and being Considerate. As a member of our team, you will find a supportive environment with rewards designed to help you thrive.

• Employer sponsored medical and dental plans
• Voluntary benefits such as vision, critical illness, accident, and pet insurance
• 100% Employer sponsored Short-Term Disability, Long-term Disability, and Basic Life Insurance
• Retirement Savings employer match up to 3% and 100% vested
• Generous paid time off policies
• Paid Parental Leave for mothers and fathers

About The Opportunity

FASTSIGNS is seeking a relationship-driven Marketing Services Manager to serve as a trusted marketing consultant and primary point of contact for assigned franchisees. This role will provide strategic local marketing support to help franchisees increase market awareness, generate leads, and grow center sales. The Marketing Services Manager will also support new franchisees through onboarding, coordinate with vendors and internal teams, and help ensure marketing initiatives are implemented successfully.

How You Will Make a Difference

• Serve as the primary marketing liaison and trusted consultant for assigned FASTSIGNS franchisees.
• Build strong franchisee relationships and provide recommendations that support market awareness, lead generation, and sales growth.
• Balance responsive day-to-day assistance with proactive outreach based on franchisee needs and marketing performance.
• Help franchisees develop and implement local marketing plans and budgets aligned with their business goals.
• Communicate available marketing programs, resources, and best practices.
• Support new-center and resale franchisees through marketing onboarding, program setup, and vendor implementation.
• Monitor digital marketing performance and identify trends, opportunities, and areas for improvement.
• Translate marketing data into clear, practical recommendations that franchisees can understand and implement.
• Provide guidance on digital and local marketing strategies, including PPC, SEO, Google Business Profile, website performance, and lead generation.
• Collaborate with approved marketing vendors and internal teams to review campaign performance, resolve concerns, and coordinate improvements.
• Stay informed about emerging marketing trends, including AI tools, AI-driven search, and Artificial Intelligence Engine Optimization.
• Partner with Franchise Business Consultants and other FASTSIGNS departments to address business challenges and support franchisee success.
• Support marketing training, presentations, and educational programs for franchisees and internal teams.
• Independently manage assigned marketing projects from planning through completion.
• Participate in cross-functional projects, process improvements, company meetings, and events.
• Perform other related duties and responsibilities as assigned.

A strong candidate will have

• A bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant professional experience.
• Professional experience in marketing, field marketing, account management, franchise marketing, or a related field.
• 3-5 years of relevant professional experience is preferred.
• Strong interpersonal, communication, and relationship-management skills.
• A genuine commitment to franchisee success, customer service, and relationship building.
• Working knowledge of digital marketing, including PPC, SEO, local search, Google Business Profile, website performance, and lead generation.
• The ability to review marketing performance and translate results into actionable recommendations.
• Experience managing multiple franchisee or client relationships is preferred.
• Experience collaborating with marketing agencies, vendors, and cross-functional teams.
• Strong project-management, organizational, and problem-solving skills.
• The ability to independently manage multiple priorities and consistently follow through on commitments.
• Proficiency with Google Workspace and comfort using marketing reporting systems and business tools.
• Familiarity with AI tools, AI-driven search, and their practical marketing applications.
• A positive attitude, collaborative approach, and growth mindset.
• The ability to work remotely while attending approximately two to four in-office days per month in the Dallas–Fort Worth area.
• Willingness and ability to travel approximately 20–30%, including occasional overnight travel.
• Availability to work occasional evenings or weekends based on franchisee and business needs.

EEO Statement

Propelled Brands values diversity and inclusion because it brings richness and strength to our business. We envision diversity as encompassing an individual’s unique characteristics and experiences, including not only race, gender, ethnicity, age, religion, disability, national origin, and sexual orientation, but also personality, gender expression, military status, mental health, educational and career backgrounds, and other life experiences. We know that supporting and building diversity is the right thing to do for our employees, our franchisees, our franchisees’ teams, and our stakeholders.

We believe that everyone is capable of great things.