Marketing Services Lead: Cross-Unit Growth & Strategy

Great American Insurance Group; United States; Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) with company match

Employee stock purchase plan

Paid time off

Job summary

Great American Insurance Group seeks a Marketing Services Representative to serve as a trusted marketing advisor to our business units and help connect people, ideas and resources to bring marketing initiatives to life.

You'll collaborate with stakeholders to understand objectives and guide campaigns from concept through execution within the Corporate Marketing & Branding team, with on-site four days a week and one remote day.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field or equivalent experience.
• 3+ years of experience in marketing, communications, project leadership, account management or related field.
• Strong writing, editing and storytelling skills with attention to detail and brand alignment.
• Experience supporting integrated marketing initiatives across channels.
• Strong organizational and project management skills, with ability to manage multiple priorities and coordinate across stakeholders.
• Familiarity with data-driven communication strategies and performance metrics.
• Insurance or financial services experience is a plus.
• Experience with Salesforce Marketing Cloud is a plus.

Responsibilities

• Serve as a primary marketing contact for assigned business units, building strong relationships and understanding goals, challenges and opportunities.
• Partner with business leaders to identify opportunities, develop marketing strategies and recommend solutions that drive business outcomes.
• Lead marketing projects from intake through execution, coordinating timelines, resources, stakeholders and deliverables.
• Collaborate with Digital Marketing, Creative Services, Corporate Communications, Legal and other internal teams to develop and execute integrated marketing initiatives across video, social media, email, media, web and print platforms.
• Track project progress and proactively communicate updates to stakeholders.
• Monitor industry trends and market insights to inform marketing planning and decision-making.
• Analyze marketing performance data to identify insights, measure effectiveness and recommend opportunities for optimization.
• Identify opportunities to improve processes, strengthen collaboration and enhance marketing effectiveness.
• Performs other duties as assigned.

Skills

Communication

Relationship building

Stakeholder management

Writing & storytelling

Project management

Channel experience

Data-driven marketing

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

Salesforce Marketing Cloud

Job description

Great American Insurance Group seeks a Marketing Services Representative to serve as a trusted marketing advisor to our business units and help connect people, ideas and resources to bring marketing initiatives to life.

You'll collaborate with stakeholders to understand objectives and guide campaigns from concept through execution within the Corporate Marketing & Branding team, with on-site four days a week and one remote day.