Marketing Senior Manager, Media - Bone Health

Amgen; Newark (NJ); On-site; USD 154,000 - 184,000; Full time

Job summary

A leading biotech company seeks a Marketing Senior Manager, Media - Bone Health to guide media strategy for its Bone Business Unit. This role entails overseeing extensive media investments, crafting multi-channel plans, and leveraging analytical skills to optimize outreach. The position demands expertise in both direct-to-consumer and healthcare professional media, contributing to the company's mission to improve patient lives.

Benefits

Comprehensive employee benefits package

Discretionary annual bonus program

Stock-based long-term incentives

Award-winning time-off plans

Flexible work models

Qualifications

• Doctorate, Master's, Bachelor’s, Associate’s, or High school diploma with respective years of experience.
• Deep DTC and HCP media/marketing experience required.
• Strong analytical skills and experience with media agencies valued.

Responsibilities

• Lead planning and implementation of media partnerships for the Bone Business Unit.
• Supervise consumer and professional media investments.
• Develop and optimize multi-channel media plans.

Skills

Strategic planning

Media targeting

Data analysis

Cross-functional collaboration

Education

Doctorate degree

Master’s degree

Bachelor’s degree

Associate’s degree

High school diploma / GED

Job description

Career Category Marketing Job Description Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Marketing Senior Manager, Media - Bone Health

What you will do

Let’s do this. Let’s change the world. In this vital role you will be responsible for leading the planning and implementation of all media and media partnerships, critical to commercial success of Amgen’s Bone Business Unit. The media lead will supervise consumer (DTC) and professionally targeted (HCP) media investments. Critical to the role will be developing and evangelizing an in-depth understanding of the core audiences, and extensive knowledge of the DTC and HCP media landscapes, both traditional and emerging.

• Support the development and implementation of innovative, powerful multi-channel media plans, including strategic partnerships with critical media outlets.
• Lead strategic upfront and video planning along with execution and optimizations across all TV/video channels and platforms.
• Develop media briefs in partnership with brand teams.
• Handle all elements of brand media plans, including leading the agency to develop annual and in-year plans that meets agreed objectives, tracking weekly, monthly and quarterly critical metrics and ensuring delivery on budget.
• Lead strategic development and realization of media partnerships, improving return on investment, value and performance.
• Uncover and validate insights to drive continuous optimization of media plans based on metrics, and ensure findings are shared and applied across brands.
• Leadership of media agencies to hold them accountable to the highest standards of performance.
• In partnership with CD&A, develop and track metrics for media mix and media effectiveness, while linking to the broader success metrics of the brand
• Be the brand liaison and key support to corporate advocacy
• Implement test and learns to support marketing innovation in media
• Support key GCC Media Enterprise projects and contribute to the future evolution of GCC Media
• 20% travel

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The media driven professional we seek is a collaborator with these qualifications.

Basic Qualifications:

Doctorate degree and 2 years of marketing/media experience

OR

Master’s degree and 4 years of marketing/media experience

OR

Bachelor’s degree and 6 years of marketing/media experience

OR

Associate’s degree and 10 years of marketing/media experience

OR

High school diploma / GED and 12 years of marketing/media experience

Preferred Qualifications:

• Deep DTC and HCP media/marketing experience
• Technical competencies: customized experience planning, media targeting and segmentation expertise, multi-channel media plan development, media measurement and optimization, agency leadership.
• Expertise in media planning and deliveries for traditional/linear/TV as well as digital channels.
• Experience crafting and driving HCP-targeted media efforts, including NPP activation of target lists and omnichannel orchestrated journeys and media integrations
• Strong analytical skills with an ability to uncover insights from performance/measurement tracking to drive action that increases brand impact.
• Strong ability in both leading cross-functional teams, and in being a member of a cross-functional team
• Strong communication efficiency: The ability to optimally empower, connect, and influence senior management and marketing organizations. Must be able to explain complex details in concise and clear ways to drive stakeholder alignment.
• Ability to translate and communicate sophisticated information/strategies into simple and impactful carry out of plans
• Innate ability in managing multiple stakeholders and priorities
• Experience working with/within media agencies
• Pharmaceutical marketing experience considered a plus

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models, including remote and hybrid work arrangements, where possible

Apply now and make a lasting impact with the Amgen team. careers.amgen.com

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Application deadline

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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Salary Range

154,449.00 USD - 183,244.00 USD