Marketing Science Analyst

Critical Mass; San Jose (CA); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Maternity & parental leave

Competitive benefits packages

Vacation & personal days

Early dismissal Fridays

Job summary

Critical Mass is seeking a Marketing Science Analyst to turn data into actionable insights and support media performance across multiple channels. You will build dashboards, validate data, and collaborate with analytics leadership to guide real marketing decisions.

The role emphasizes storytelling with data, strong communication, and attention to detail. Office-based role requiring a minimum of 3 days per week in the office to collaborate with teams.

Qualifications

• 1–3 years of experience in marketing analytics or related field.
• Experience with media analytics, reporting, and data visualization.
• Familiarity with at least one digital media platform (e.g., Google Campaign Manager, Google Ads, Facebook Insights).
• Understanding of digital media channels and how they interact.

Responsibilities

• Turn data into actionable insights through storytelling and data visualization.
• Analyze media and site performance to identify trends and optimizations.
• Build, maintain, and improve dashboards and recurring reports across media performance and business outcomes.
• Gather, validate, and QA data from analytics platforms and databases.
• Support measurement strategy, including KPI definition, tagging needs, testing plans, and performance frameworks.
• Collaborate with cross-functional teams to connect data to marketing decisions and client requests.
• Present findings to internal teams and clients clearly and confidently.

Skills

Data storytelling

Data visualization

Dashboarding

Analytics

Cross-functional collaboration

Communication

Attention to detail

Tools

Adobe Analytics

Google Analytics

Tableau

Power BI

Looker Studio

Excel

Job description

As a Marketing Science Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how marketing science fits in the big picture of a project. You bring in 1 to 3 years of experience, owning marketing science deliverables across a broad range of initiatives, and focusing on at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You understand the nature and purpose of the main digital marketing channels, enjoy collaborating with others, and are able to communicate clearly and effectively.

You will support an account that focuses on media performance, measurement, reporting, data visualization, and activation. You will work closely with analytics leadership and client teams to build reporting, uncover insights, improve measurement, and make sure data is used to guide real marketing decisions — not just decorate slide decks.

You will:

• Turn data into actionable insights through storytelling and data visualization.
• Analyze media and site performance to identify trends, explain changes, and recommend optimizations.
• Build, maintain, and improve dashboards, recurring reports, and ad hoc analyses across media performance, campaign activity, and business outcomes.
• Gather, validate, and QA data from analytics platforms, media platforms, dashboards, databases, and other relevant sources.
• Support measurement strategy, including KPI definition, reporting requirements, tagging needs, testing plans, and performance frameworks.
• Collaborate with media, strategy, creative, account, project management teams and partner agencies to connect data to broader marketing decisions and deliver comprehensive solutions to both internal and client requests.
• Present findings to internal teams and clients in a clear, confident, and approachable way.

You have:

• 1-3 years of experience in marketing analytics, digital analytics, media analytics, business intelligence, consulting, or a related field.
• Experience analyzing media performance, campaign results, customer journeys, or digital marketing effectiveness.
• Experience with at least one digital media platform (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
• Understanding of digital media channels (e.g.: Social, SEM, SEO, OLV, Programmatic Display, etc.) including how each one works and how they interact with one another.
• Expertise with at least one of the following engineering skills: database management, data architecture (ETL/data integration), setting up data connections with media tools, implementing data governance processes, automated data ingestion.
• Experience working with Excel to clean, query, analyze, or automate data.
• Experience with at least one of the following analytics and visualization tools such as Adobe Analytics, Google Analytics, Tableau, Power BI, Looker Studio, or similar platforms.
• Has a baseline understanding of statistical analysis techniques and quantitative methods.
• Ability to efficiently manage multiple projects at the same time, proactively communicating needs, roadblocks, and statuses to the necessary people.
• High attention to detail and a strong sense of ownership over data accuracy, deliverable quality, and deadlines.
• Curiosity, collaboration, problem-solving instincts, and the judgment to know when a number is meaningful versus simply loud.

Nice-to-Haves:

• Experience working with SQL, Python, R, or other tools used to clean, query, analyze, or automate data.
• Familiarity with the function of data architecture, APIs, and API data calls.

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, personal/sick days, and flex days
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• 13 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer.