Marketing, Sales, & Publicity Director

University of South Carolina; Columbia (SC); On-site; USD 65,000 - 75,000; Full time

Job summary

A flagship university in Columbia, SC, is seeking a full-time Marketing, Sales, and Publicity Director to lead all marketing efforts. The role involves executing strategies to promote scholarly titles and driving sales growth while managing departmental budgets and staff. Applicants should have at least five years of relevant experience in marketing and sales, along with strong leadership skills.

Benefits

Health benefits

Tuition assistance

Retirement plans

Qualifications

• Five years of relevant marketing, sales, and publicity experience in publishing, scholarly communication, higher education, or related fields.
• Experience in planning and managing a departmental budget.
• Excellent verbal and written communication skills.

Responsibilities

• Oversee all aspects of marketing, sales, and publicity strategies.
• Drive sales growth through data-driven strategies.
• Manage relationships with vendors and distributors.

Skills

Marketing strategy development

Sales growth management

Team leadership

Excellent communication

Budget management

Tools

Microsoft Office

FileMaker Pro

Social media platforms

Microsoft Excel

Job description

Overview

Marketing, Sales, & Publicity Director – Department: PROV University Press

Advertised Salary Range: $65,539 - $75,000

Part/Full Time: Full Time

About UofSC: From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.

Inclusive Excellence Statement

Advertised Job Summary: The University of South Carolina Press, located in Columbia at the state’s flagship university, seeks a full-time Marketing, Sales, and Publicity Director to oversee all aspects of marketing, sales, and publicity.

Primary responsibilities of the Marketing, Sales, and Publicity Director include:

• Create, execute, and oversee all marketing, sales, and publicity strategies to distribute and promote scholarly and trade titles to wholesalers, retailers, and direct to consumers.
• Drive sales growth by ensuring strong market presence and adopting data-driven sales strategies.
• Work closely with bookstores and other key retail accounts in South Carolina. Manage house accounts and work closely with Southeastern Book Travelers, our contracted regional sales representatives, to reach sales accounts across the South.
• Develop and oversee publicity plans for all trade titles and/or guide the work of freelance publicists.
• Partner with authors to communicate marketing and publicity strategies.
• Forecast book sales and evaluate sales performance.
• Manage annual marketing, sales, and publicity budgets.
• Act as principal contact for and manage relationships with vendors, distributors, and other partners.
• Manage and oversee inventory and call reprints.
• Manage and inspire department staff, including performance evaluations and feedback, recruitment, and development of talents and skills.
• Collaborate with USC Press Director and other department heads to envision, collaboratively develop, and execute strategic plans and process improvements.
• Serve on the Press’s Acquisitions Committee, contribute to cover design planning, and support the development of book projects.

Additional information: We encourage applicants to read our vision, mission, and values statements here. A cover letter and résumé are required to be considered for this position. A background check is required after a conditional job offer is made.

Information on benefits for university employees see here. Benefits include health, life and flexible spending accounts, retirement, paid leave, tuition and professional development, and wellness/work-life resources.

About Columbia, South Carolina: Columbia is a vibrant, affordable, and growing city that is home to the University of South Carolina, Fort Jackson, and the South Carolina State House. The university’s main quad, the Horseshoe, is among the most beautiful in the country. The downtown music and arts scenes are flourishing, with numerous districts and cultural amenities nearby.

Minimum Qualifications (Classified and Unclassified positions)

Preferred Qualifications

• Five years of relevant marketing, sales, and publicity experience in publishing, scholarly communication, higher education, or related fields.
• Demonstrated ability to work collaboratively with colleagues in all departments of an organization, including acquisitions, editorial/design/production, and finance.
• Experience in planning and managing a departmental budget
• Excellent verbal and written communication skills.
• Excellent leadership and team-building skills.
• Strong knowledge of Microsoft Office suite, commercial website organization, social media platforms, and FileMaker Pro or comparable database software.

Knowledge/Skills/Abilities

• Superior managerial and organizational skills.
• Excellent writing, editing, and spoken communication skills.
• Ability to multitask and prioritize.
• Budgeting and financial management skills.
• Digital publishing expertise.
• Strong knowledge of databases and Microsoft Excel, Word, and PowerPoint.
• Excellent leadership and team-building skills.
• Ability to establish and maintain effective working relationships.

Job Close Date 10/03/2025

Special Instructions to Applicant A cover letter and résumé are required to be considered for this position.

EEO Statement The University of South Carolina does not discriminate in educational or employment opportunities on the basis of race, sex, gender, gender identity, transgender status, age, color, religion, national origin, disability, sexual orientation, genetics, protected veteran status, pregnancy, childbirth or related medical conditions.

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