Marketing & Sales Enablement Manager

Zangmeister Cancer Center; Northern (KY); Hybrid; USD 68,000 - 133,000; Full time

Job summary

American Oncology Network (AON) seeks a Marketing & Sales Enablement Manager to plan, execute, and optimize multi-channel campaigns that drive growth for AON and partner practices. You will lead paid media, content development, and marketing automation initiatives across HubSpot and CMS platforms.

You will collaborate with internal teams and external partners to ensure brand consistency, timely delivery, and measurable ROI in a fast-paced healthcare marketing environment.

Qualifications

• Bachelor's degree in marketing, advertising, or related field.
• Minimum 5 years of progressive healthcare marketing experience and multi-channel campaign execution.
• Experience with HubSpot Marketing Hub, email marketing, landing pages, forms, and workflows.

Responsibilities

• Plan, execute, and optimize integrated marketing campaigns to support growth.
• Manage paid advertising across traditional and digital channels.
• Develop marketing collateral and sales enablement materials.
• Oversee website content and CMS updates for partner practices.
• Build and optimize marketing automation workflows and campaigns in HubSpot.

Skills

Campaign management

Paid media management

Marketing automation

HubSpot

Website content

Healthcare marketing

Project management

Written communication

Education

Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or related field

Tools

HubSpot Marketing Hub

CMS

Microsoft Office

Job description

Location: Remote Position Pay Range: $67,953.60 - $133,390.40

Position Summary

The Marketing & Sales Enablement Manager plays a key role in planning, executing and optimizing integrated marketing campaigns that support American Oncology Network (AON) and partner practice growth. This position is responsible for managing paid advertising across traditional and digital channels, developing marketing collateral, supporting physician liaison sales enablement, managing AON/practice website content, and executing marketing automation campaigns through HubSpot. The Marketing & Sales Enablement Manager collaborates closely with internal stakeholders, partner practices, physician liaisons, creative resources, digital vendors and agency partners to ensure marketing initiatives are delivered on time, within budget and aligned with AON's brand and strategic objectives. The ideal candidate has experience managing multi-channel marketing campaigns, paid media, marketing automation, website content, and healthcare marketing. They possess strong project management skills, excellent written communication abilities, and are comfortable managing multiple priorities in a fast-paced environment. The Marketing & Sales Enablement Manager must be able to manage multiple projects simultaneously, consistently meet deadlines, and deliver high-quality integrated marketing campaigns while remaining flexible to support evolving business priorities.

Key Performance Areas

• KPA 1: Integrated Marketing Campaign Management Plan, execute, and optimize integrated marketing campaigns supporting AON and partner practice growth initiatives. Develop advertising campaign messaging and copy across multiple marketing channels. Monitor campaign performance and provide reporting and recommendations to improve marketing effectiveness and return on investment. Maintain awareness of healthcare marketing trends, advertising best practices, digital marketing innovations, and competitor activity.
• KPA 2: Advertising & Media Management Manage paid advertising across traditional and digital channels, including print, digital display, paid search, paid social, sponsorships, and other media placements. Coordinate media buying and planning. Negotiate advertising placements and manage relationships with advertising vendors and agency partners.
• KPA 3: Content Development & Brand Management Create and maintain patient-facing marketing collateral, including brochures, flyers, service line materials, and promotional assets. Develop sales enablement materials that support physician liaisons and business development efforts. Partner with marketing communications teams, graphic designers, digital teams, and vendors to ensure marketing materials align with brand standards, campaign objectives, and consistent messaging across all customer touchpoints.
• KPA 4: Digital Marketing & Marketing Automation Manage website content for AON and partner practice websites, including service pages, provider information, location content, and marketing landing pages, ensuring content remains accurate and optimized. Build, execute, and optimize email marketing campaigns, automated workflows, and landing pages within HubSpot.
• KPA 5: Project & Stakeholder Management Manage multiple marketing projects simultaneously while maintaining timelines, budgets, and quality standards. Collaborate with internal stakeholders, physician liaisons, creative teams, digital vendors, agency partners, and leadership to support successful campaign execution.

Position Qualifications

• Education Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or a related field.
• Minimum Relevant Experience Minimum of five (5) years of progressive marketing experience, preferably in healthcare or another highly regulated industry. Experience developing and executing integrated marketing campaigns across traditional and digital marketing channels. Experience managing paid media campaigns, including digital advertising, paid search, paid social, print, and traditional media buying. Hands-on experience with HubSpot Marketing Hub, including email marketing, landing pages, forms, workflows, and marketing automation. Experience developing marketing collateral, sales enablement materials, website content, and promotional assets. Experience managing marketing vendors, advertising agencies, and external partners. Experience managing multiple concurrent marketing projects while maintaining timelines, budgets, and quality standards. Experience analyzing marketing campaign performance and making data-driven recommendations to improve results.
• Certifications/Licenses Required None. Preferred Google Ads Certification. HubSpot Marketing Software Certification (or other HubSpot certifications). Knowledge of HIPAA requirements and healthcare advertising regulations.
• Skills Strong knowledge of integrated marketing, digital marketing, content marketing, and paid advertising strategies. Excellent written, verbal, editing, and copywriting skills. Strong project management, organizational, and time management skills with the ability to prioritize multiple initiatives. Ability to analyze campaign metrics and develop actionable recommendations to improve marketing effectiveness and ROI. Strong interpersonal, collaboration, and relationship management skills with the ability to influence cross-functional stakeholders. Ability to build productive partnerships with internal teams, physician liaisons, vendors, agencies, and partner practices. Strategic thinking and problem-solving skills with the ability to develop innovative marketing solutions. Ability to work independently while managing competing priorities in a fast-paced environment. Proficiency with HubSpot Marketing Hub and Microsoft Office Suite (Word, Excel, PowerPoint). Familiarity with website content management systems (CMS), digital marketing platforms, and major social media channels. Knowledge of branding, healthcare marketing best practices, and customer engagement strategies. Strong business acumen with the ability to maintain confidentiality and exercise sound judgment.

Travel

Travel 0-25%

Expectations for All Employees

This position description reflects the general duties and responsibilities necessary to perform the principal functions of the job, as identified, and shall not be considered an exhaustive list of job responsibilities which may be inherent in the job. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. The responsibilities listed may be subject to change at any time and individuals may be asked to perform duties outside of their regular responsibilities to support the ongoing business operation needs.

ADA Compliance

The essential functions described herein are intended to define the fundamental duties of the position and serve as the minimum requirements for performance. They do not represent an exhaustive list of all job duties that may be required. AON complies with the Americans with Disabilities Act (ADA) and applicable state and local laws. The Company will engage in an interactive process to evaluate and, where appropriate, provide reasonable accommodations to qualified individuals with disabilities, provided such accommodations do not impose an undue hardship on the business.

Physical Requirements

Sitting Keyboard use Minimal lifting Long screen exposure

Cognitive Requirements

Time management Effective written/verbal communication

Policy interpretation

Policy interpretation

Environmental Requirements

Home office setup Minimal external environmental exposure

Accommodation Notes

Flexible hours Ergonomic home office guidance

Communication software accessibility

#LI-REMOTE

About American Oncology Network (AON)

AON is an alliance of physicians and veteran healthcare leaders dedicated to ensuring the long-term success and viability of oncology diagnosis and treatment in community-based settings. It is the fastest growing national network of community oncology practices delivering local access to exceptional cancer care. AON serves its expanding network of partner practices by providing proven practice management expertise. Our employees across the country work together to empower physicians to make cancer care better. By driving integrated, collaborative care, we are proudly helping community oncologists deliver the highest quality care to every patient. Cancer touches everyone. Being able to make a difference in the lives of those fighting this disease is something our employees at AON cherish and never take for granted. A career in oncology offers all sorts of rewards. But working at AON offers employees more than most. As a fast-growing national company, the opportunity to join a national workforce with flexible work options is available. We offer competitive compensation packages that include comprehensive health insurance with a robust provider network.

Our 401k, which offers a 100% match and investment options, is available to full-time and part-time staff members, and we feature a generous Paid Time Off (PTO) program.

At AON, we offer you more than a job, we offer you a career. As a network of independent oncology practices working together as one, we host annual summits each year, providing our employees a chance to collaborate with AON peers from across the country. Promoting from within is a priority at AON, and we support our team members continued growth through professional development programs and tuition assistance.