Marketing & Sales Director - PWS

Miller Electric Mfg. LLC; Appleton (WI); On-site; USD 170,000 - 250,000; Full time

Job summary

Miller Electric Mfg. Co, part of ITW, seeks a Marketing & Sales Director to lead growth strategies, market research, and product commercialization. You will partner with division leadership to drive revenue, profitability, and market share while guiding cross-functional teams and key customers.

The role emphasizes data-driven decision making, product lifecycle oversight, and collaboration with sales channels to accelerate expansion and customer value creation.

Qualifications

• Minimum 10+ years in marketing, product management, or commercial leadership.
• Minimum 5+ years of leadership experience managing teams and cross-functional initiatives.
• Experience in B2B product development, commercialization, and growth strategy.
• Strong business acumen linking strategic initiatives to financial performance.

Responsibilities

• Develop and execute growth strategies with goals, priorities, and resource plans.
• Partner with division leadership to identify and prioritize opportunities.
• Lead market research and customer insights to refine value propositions.
• Lead product portfolio evaluation, pricing, and lifecycle management.
• Collaborate with sales and distribution to strengthen market presence.
• Provide leadership, direction, and coaching to teams and drive accountability.

Skills

Leadership

Strategic thinking

Analytical skills

Communication skills

Relationship building

Education

Bachelor's degree in Engineering/Marketing/Business

MBA preferred

Job description

Job Description

Illinois Tool Works or ITW (NYSE: ITW, www.itw.com) is a Fortune 200 global industrial company and one of the world’s leading diversified manufacturers of specialized industrial equipment, consumables, and related service businesses. The company's seven industry leading segments leverage the ITW Business Model to generate solid growth with best-in-class margins and returns in markets where highly innovative, customer focused solutions are required. ITW's 50,000+ dedicated colleagues around the world thrive in our decentralized, entrepreneurial culture. In 2019, the company achieved revenues of $14.1 billion.

Job Description

Illinois Tool Works or ITW (NYSE: ITW, www.itw.com) is a Fortune 200 global industrial company and one of the world’s leading diversified manufacturers of specialized industrial equipment, consumables, and related service businesses. The company's seven industry leading segments leverage the ITW Business Model to generate solid growth with best-in-class margins and returns in markets where highly innovative, customer focused solutions are required. ITW's 50,000+ dedicated colleagues around the world thrive in our decentralized, entrepreneurial culture. In 2019, the company achieved revenues of $14.1 billion.

One of ITW’s businesses, Miller Electric Mfg Co is looking to benefit from business leadership as well as serves as an excellent venue for qualified candidates to develop the skills and experiences necessary to support career growth. This specific leadership opportunity exists in a $115M division.

The Marketing & Sales Director is the key marketing leader and strategic partner to the Vice President/General Manager. This role is responsible for developing, communicating, and executing the organization's marketing and growth strategies, including product management, commercialization, market development, and customer value creation. The Marketing & Sales Director will identify and capitalize on growth opportunities, strengthen market penetration, and drive profitable business expansion through customer-focused and data-driven decision making.

Essential Functions

Strategic Leadership & Business Growth

• Develop and execute business growth strategies, including goals, priorities, resource allocation, and investment plans.
• Partner with division leadership to identify and prioritize growth opportunities that drive revenue, profitability, and market share.
• Assess industry trends, competitive activity, customer needs, regulatory developments, and technological advancements to inform business strategy.
• Identify and evaluate new markets, platforms, and business opportunities.
• Serve as a key business leader, providing strategic input beyond the marketing function.

Market Insights & Commercialization

• Lead market research, Voice of the Customer initiatives, and customer insight programs to identify opportunities and refine value propositions.
• Analyze market, customer, competitive, demographic, pricing, and sales data to develop actionable recommendations and marketing objectives.
• Drive market segmentation strategies that improve customer targeting, commercialization effectiveness, and penetration of priority end-user segments.
• Maintain a deep understanding of customer needs and market dynamics to support profitable growth.

Product Management & Innovation

• Lead product portfolio evaluation, positioning, pricing, and lifecycle management.
• Co-lead new product development and innovation initiatives to meet market needs and expand market share.
• Develop and execute promotional strategies and go-to-market plans that support growth and profitability.

Sales & Market Development

• Collaborate with sales, distribution channels, and key customers to strengthen market presence and accelerate growth.
• Develop programs and initiatives that increase market share in existing markets while expanding into new segments.
• Act as a visible representative of the business with customers, channel partners, and industry stakeholders.

Leadership & Team Development

• Provide leadership, direction, and coaching to direct reports and cross-functional teams.
• Clearly communicate business priorities and foster a culture of accountability, collaboration, and continuous improvement.
• Effectively manage cross-functional relationships in alignment with ITW operating principles.

Operational Excellence

• Leverage ITW Toolbox methodologies (80/20, PLS, MRD, USa) to improve market penetration, customer focus, and profitability.

Minimum Qualifications

• Bachelor's degree in Engineering, Marketing, Business, or a related field; MBA preferred.
• 10+ years of progressive marketing, product management, or commercial leadership experience.
• Minimum 5 years of leadership experience managing teams and cross-functional initiatives.
• Experience in business-to-business (B2B) product development, commercialization, and growth strategy.
• Strong business acumen with the ability to connect strategic initiatives to financial performance and long-term business results.
• Excellent analytical skills with the ability to convert complex data into actionable business recommendations.
• Proven success identifying profitable market segments, growth opportunities, and customer needs.
• Demonstrated ability to influence, lead change, and drive results through a fact-based, data-driven approach.
• Strong relationship-building skills with customers, distribution channels, and industry partners.
• Excellent written, verbal, and presentation communication skills.
• Practical or theoretical knowledge of welding processes and consumables preferred.
• P&L management experience preferred.
• Demonstrated potential and desire for continued leadership growth within the organization.
• Ability to balance risk, make sound decisions, and execute with urgency.
• Up to 30% travel required.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.