Marketing & Research Strategist

Horizontal Vertical Properties; Indiana (PA); On-site; USD 50,000 - 75,000; Full time

Job summary

Horizontal Vertical Properties is seeking a Marketing & Research Officer to drive brand initiatives and market insights. You will design data collection methods, analyze trends, and support campaigns with rigorous research.

The role requires a BA in business/marketing and at least four years in marketing and research. Strong communication, analytical thinking, and MS Office proficiency are essential.

Qualifications

• Bachelor’s degree in business/admin with marketing focus.
• At least 4 years experience in Marketing & Marketing Research.
• Knowledge of data collection methods.
• Strong analytical and critical thinking skills.
• Excellent interpersonal and communications skills.
• Excellent computer skills and proficient in MS Office.
• Knowledge of digital marketing tools and techniques.

Responsibilities

• Increase brand awareness and market share.
• Manage and develop marketing campaigns.
• Create contents for the website, blog, social media, and all other content marketing channels.
• Write, edit and proofread marketing materials for use in different channels.
• Report on trends and statistics across all digital media platforms.
• Carry out quantitative and qualitative research.
• Perform cost-benefit analysis and SWOT for clients.
• Remain fully informed & updated on market trends, researches and implement best practices.
• Full knowledge in analytics to monitor the success of advertising campaigns.
• Organize and attend marketing activities and events to raise brand awareness.

Skills

Marketing

Marketing Research

Data collection

Analytical thinking

Interpersonal skills

Communication

MS Office

Digital marketing

Education

Bachelor’s degree in Business Administration

Tools

MS Office

Job description

Horizontal Vertical Properties is seeking a Marketing & Research Officer to drive brand initiatives and market insights. You will design data collection methods, analyze trends, and support campaigns with rigorous research.

The role requires a BA in business/marketing and at least four years in marketing and research. Strong communication, analytical thinking, and MS Office proficiency are essential.