Marketing Research Analytics Specialist
Syracuse University
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Job summary
Syracuse University in Syracuse, NY seeks a Marketing Research Analytics Specialist to conduct quantitative and qualitative studies, design surveys, and support focus groups in collaboration with the Enterprise Marketing & Research team.
The role analyzes data, creates clear reports for internal partners and external stakeholders, informs brand strategy, and contributes to media buying decisions. It is a full-time on-campus position with standard hours.
Qualifications
- Bachelor’s degree in marketing, communications, statistics, data science, or a related field.
- Minimum 1–2 years of experience in marketing research (quantitative and/or qualitative).
- Strong ability to design and analyze research studies and translate findings into insights.
Responsibilities
- Assist the Marketing Analyst and Director with quantitative and qualitative studies.
- Design and field surveys, support focus groups and interviews.
- Collect, analyze, and interpret data to produce clear reports for internal and external stakeholders.
- Support brand strategy and media buying by synthesizing research findings.
Skills
Education
Tools
Job description
Job # | 043114
Department Code | 24002-1040
Department | Marketing
Job Title | Marketing Research Analytics Specialist
Location | Syracuse, NY
Campus | Syracuse, NY
Commitment to On-Campus Experience | Syracuse University is committed to delivering an exceptional student experience through vibrant, engaged campus communities. This position is based at the above campus location and requires regular in-person presence to support our students, collaborate with colleagues, and contribute to our thriving academic environment. Syracuse University values the collaboration, mentorship, and spontaneous connections that happen when our community works together on campus. Remote work arrangements are limited in accordance with University policy.
Pay Range | $62,400 - $70,500
Pay Determination | Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses.
Staff Level | S4
FLSA Status | Exempt
Hours | Standard University business hours
8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)
Hours may vary based on operational needs.
Job Type | Full‑time
Unionized Position Code | Not Applicable
As a Research Analytics Specialist, you’ll play a hands‑on role across brand strategy, media buying, and market research for the University’s Enterprise Marketing & Research team. This full‑time position works closely with the Marketing Analyst and the Director of Enterprise Marketing & Research to design and run both quantitative and qualitative studies, from programming and fielding surveys to supporting focus groups and interviews, then dig into the results to identify the key findings and themes that matter.
Beyond individual studies, you’ll collect, analyze, and interpret research and analytics data more broadly, turning it into clear, reliable reports for internal partners and external stakeholders across the University. Your work will directly inform brand strategy conversations, helping ensure the University’s positioning and messaging stay grounded in sound research rather than guesswork. You’ll also support media buying strategy by evaluating performance data and shaping recommendations that guide planning decisions.
As you grow into the role, you’ll take on greater ownership of research projects and analytics reporting from start to finish, becoming a more consistent point of contact for internal partners — a natural next step as you build deeper expertise in the University’s research and marketing landscape.
Bachelor’s degree in marketing, communications, statistics, data science, or a related field, or equivalent combination of education and experience. Minimum 1-2 years of experience in marketing research (quantitative and/or qualitative), analytics, or a related field.
Familiarity with both quantitative and qualitative market research methods, including survey design and programming, sampling, and moderating or supporting focus groups and interviews Working knowledge of basic principles of data science and statistics, including the ability to identify meaningful patterns and themes in research data Demonstrable ability to use common productivity software, including spreadsheets, for data collection and analysis Excellent time management and prioritization skills, with the ability to manage multiple research projects and deadlines simultaneously Strong written and verbal communication skills, including the ability to translate complex quantitative and qualitative data into clear, actionable insights Ability to collaborate effectively with diverse, cross‑functional work groups, including close partnership with the Marketing Analyst and Director of Enterprise Marketing and Research Demonstrated interest in and aptitude for a broad range of marketing functions, including brand strategy and media buying Proficiency with data visualization or analytics tools (e.g., Excel, Tableau, Power BI) preferred Familiarity with survey platforms such as Qualtrics preferred
Assist the Marketing Analyst and Director of Enterprise Marketing and Research with the implementation and analysis of both quantitative and qualitative market research studies, including survey programming and fielding, and supporting qualitative sessions such as focus groups and interviews. Collect, analyze, and interpret marketing research and analytics data, producing clear and actionable reports for internal partners and external stakeholders. Includes reporting out to small and large groups. Support brand strategy initiatives by synthesizing research findings into big‑picture insights that inform University brand positioning and messaging. Assist with media buying strategy by evaluating media performance data and providing recommendations to optimize media investments. Maintain and organize research and analytics documentation and data sources, ensuring accuracy and accessibility across the team.
Not Applicable
Not Applicable
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.
The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.
Syracuse is a medium‑sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro‑area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.
Syracuse University is an equal‑opportunity institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.
Syracuse University has a long history of engaging veterans and the military‑connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class‑leading initiatives focused on making an SU degree accessible and affordable to the post‑9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.
Syracuse University fosters a welcoming learning environment where students, faculty, administrators, staff, curriculum, social activities, governance, and all aspects of campus life reflect a broad range of perspectives and experiences. The University community values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to engage with and appreciate the richness of backgrounds, beliefs, and experiences that shape our society. To achieve this, we strive to cultivate a community that respects and encourages open dialogue, understanding, and mutual respect.
https://www.sujobopps.com/postings/114546
09/17/2026
Staff
- Resume/CV
- Cover Letter
- * How did you first find out about this position?
- sujobopps.com (Syracuse University Online Employment website)
- Syracuse University HR Recruiter
- Virtual Career Fair (via NYS Department of Labor)
- SUNY EOC (Equal Opportunity Center)
- Women’s Opportunity Center
- Jubilee Homes
- Syracuse Northeast Community Center
- Interfaith Works
- JobPlus
- Syracuse.com
- Chronicle of Higher Education
- HigherEdJobs.com
- HERC (HERC Higher Ed Recruitment Consortium)
- InsideHigherEd.com
- Indeed.com
- DiverseEducation.com (Diverse Issues in Higher Education website)
- LinkedIn Job Posting
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- Referred by an SU Employee
- Other
- * If "other", please describe how you first found out about this position.
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