Marketing Representative

Florida Advanced Spine and Orthopedics; Odessa (FL); On-site; USD 45,000 - 65,000; Full time

Job summary

Florida Advanced Spine and Orthopedics seeks a Marketing Representative to promote spine and orthopedic services to physicians, medical offices, hospitals, and community organizations. The role focuses on building referral relationships, increasing patient volume, and supporting practice growth.

Responsibilities include visiting clinics, educating referral sources about services and outcomes, coordinating campaigns and events, and tracking referral patterns to identify growth opportunities.

Qualifications

• Bachelor’s degree in marketing, business, healthcare administration, or related field preferred.
• Minimum 2 years of healthcare marketing, physician liaison, medical sales, or business development experience preferred.
• Knowledge of orthopedic/spine services is highly desirable.
• Excellent communication, presentation, and relationship-building skills.

Responsibilities

• Promote spine and orthopedic services to physicians, medical offices, hospitals, attorneys, employers, and community organizations.
• Build and maintain referral relationships; conduct regular visits to offices, urgent care centers, hospitals, and clinics.
• Educate referral sources on services, providers, options, and outcomes.
• Coordinate marketing campaigns, events, health fairs, and outreach activities.
• Track referral patterns and identify opportunities for growth; collaborate with leadership on growth strategies.
• Prepare and distribute marketing materials and provider information packets.
• Maintain a database of referral sources and document marketing activities.
• Monitor market trends and competitor activities; represent the practice at networking events.

Skills

Relationship Management

Business Development

Provider Relations

Public Speaking

Networking

Data Analysis

Customer Service

Education

Bachelor's degree in Marketing/Healthcare Administration

Tools

Microsoft Office

CRM software

Job description

*Physical Demand Level determined as per Section 37.02 U.S. Department of Labor Physical Demand Characteristics of Work

Position Summary

The Marketing Representative is responsible for promoting the practice's spine and orthopedic services to physicians, medical offices, hospitals, attorneys, employers, and community organizations. This role focuses on building referral relationships, increasing patient volume, enhancing brand awareness, and supporting the overall growth of the practice.

Key Responsibilities

• Develop and maintain strong relationships with referring physicians, healthcare providers, case managers, and community partners.
• Conduct regular visits to physician offices, urgent care centers, hospitals, chiropractic clinics, and other referral sources.
• Educate referral sources on the practice's services, providers, treatment options, and patient outcomes.
• Coordinate marketing campaigns, events, health fairs, and community outreach activities.
• Track referral patterns and identify opportunities for business development.
• Collaborate with physicians and office leadership to develop growth strategies.
• Prepare and distribute marketing materials, promotional items, and provider information packets.
• Maintain a database of referral sources and document marketing activities.
• Monitor market trends and competitor activities.
• Represent the practice professionally at networking events and professional organizations.
• Adhere to HIPAA policies and procedures

Qualifications

• Bachelor’s degree in marketing, Business, Healthcare Administration, or related field preferred.
• Minimum 2 years of healthcare marketing, physician liaison, medical sales, or business development experience preferred.
• Knowledge of orthopedic, spine, pain management, or musculoskeletal services is highly desirable.
• Excellent communication, presentation, and relationship-building skills.
• Ability to work independently and manage multiple priorities.
• Proficiency in Microsoft Office and CRM software.
• Valid driver's license and reliable transportation for local travel.

Knowledge, Skills and Abilities

• Relationship Management
• Business Development
• Provider Relations
• Pleasant and cheerful personality
• Active, valid Driver’s License
• Public Speaking and Presentations
• Networking and Community Outreach
• Data Analysis and Reporting
• Customer Service
• All communication is expected to be professional, courteous, and prompt