Marketing Representative

Government Employees Insurance Company; El Paso (TX); On-site; USD 50,000 - 80,000; Full time

Job summary

GEICO is seeking a Marketing Representative to manage the organization’s social media presence and company website. This role supports brand visibility, lead generation, and compliant communication across digital channels.

You will produce graphics and short videos, coordinate content calendars, analyze performance, and collaborate with internal teams to ensure accuracy and regulatory alignment. The position emphasizes SEO best practices, data-driven improvements, and a commitment to a great

Qualifications

• Experience managing business social media accounts and websites.
• Proficiency with digital marketing tools, analytics platforms, and CMS.
• Strong written and verbal communication skills.
• Ability to design basic graphics and short-form video content.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Knowledge of SEO principles and digital engagement strategies.
• Experience in insurance or financial services marketing preferred.

Responsibilities

• Social Media Administration — manage daily operations of all social media platforms, content scheduling, engagement, and messaging.
• Website Content Management — update website content, ensure accuracy and SEO alignment.
• Digital Content Production — create graphics, videos, posts, landing pages, and promos.
• Lead Generation Support — assist in digital campaigns to increase inbound leads and conversions.
• Analytics & Performance Tracking — monitor KPIs, compile monthly reports, provide insights.
• Brand & Compliance Alignment — ensure communications meet brand, regulatory, and guidelines.
• Cross-Functional Collaboration — work with internal teams on marketing initiatives and product updates.
• Competitive & Market Research — research competitor digital activity and trends.

Skills

Social media management

Analytics & CMS

Written & verbal communication

Graphic design

Video content

Organizational skills

SEO knowledge

Digital engagement

Insurance marketing

Job description

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

Marketing Representative – Social Media & Website Management

Position Summary the Marketing Representative is responsible for executing and maintaining the organization’s digital marketing presence across all social media platforms and the company website. This role supports brand visibility, lead generation, customer engagement, and compliance-aligned communication. The Marketing Representative ensures that all digital content is accurate, consistent, and aligned with organizational standards and strategic objectives.

Essential Duties & Responsibilities

• Social Media Administration — Manage daily operations of all social media platforms, including content scheduling, audience engagement, and compliance-approved messaging.
• Website Content Management — Maintain and update website content, ensuring accuracy, functionality, and alignment with SEO best practices.
• Digital Content Production — Create and edit graphics, videos, written posts, landing pages, and promotional materials that support marketing initiatives.
• Lead Generation Support — Assist in the development and execution of digital campaigns designed to increase inbound leads and improve conversion rates.
• Analytics & Performance Tracking — Monitor digital KPIs, compiles monthly performance reports, and provides data-driven recommendations for improvement.
• Brand & Compliance Alignment — Ensure all digital communications adhere to brand standards, regulatory requirements, and industry guidelines.
• Cross-Functional Collaboration — Work with internal teams to support marketing initiatives, product updates, and customer communication strategies.
• Competitive & Market Research — Conduct ongoing research on competitor digital activity and industry trends to inform strategy.

Required Qualifications

• Experience managing business social media accounts and websites
• Proficiency with digital marketing tools, analytics platforms, and content management systems
• Strong written and verbal communication skills
• Ability to design basic graphics and short-form video content
• Strong organizational skills with the ability to manage multiple projects and deadlines
• Knowledge of SEO principles and digital engagement strategies
• Experience in insurance or financial services marketing preferred

Core Competencies

• Attention to Detail
• Time Management
• Communication Skills
• Analytical Thinking
• Creativity & Innovation
• Technical Proficiency

Performance Standards

• Consistent execution of posting schedules and website updates
• Demonstrated increase in digital engagement and inbound lead activity
• Timely completion of monthly analytics reports
• Adherence to brand, compliance, and regulatory requirements
• Effective collaboration with internal teams and external partners

The GEICO Pledge

• Great Company: Protecting customers through life’s twists and turns with innovation and integrity.
• Great Careers: Personalized development programs, mentorship, and certification assistance.
• Great Culture: Inclusive and collaborative culture rooted in shared success.
• Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled. GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.