Marketing Representative

Lost Pines Toyota; Bastrop (TX); On-site; USD 42,000 - 65,000; Full time

Job summary

Lost Pines Toyota seeks a Marketing Representative to bring the brand to life online and in the community. You will plan and manage engaging social media content across Facebook, Instagram, and TikTok to promote dealership offerings and events.

You will liaise with our agency and brand teams, track campaign performance, and optimize strategies. Strong writing and communication skills, plus familiarity with scheduling tools, are essential for success.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field preferred.
• 1-2 years of social media management experience, dealership/retail/customer-focused is a plus.
• Strong writing, editing, and communication skills for posts, captions, and responses.
• Familiarity with scheduling and analytics tools like Hootsuite or Meta Business Suite.
• Ability to collaborate with sales, leadership, and marketing teams in a fast-paced environment.

Responsibilities

• Plan, create, and manage social media content across Facebook, Instagram, TikTok to promote offerings.
• Liaise between advertising agency, company, and brand teams for clear communication.
• Track campaigns, prepare reports, and adjust strategy based on insights.
• Manage online reputation by responding to inquiries, comments, reviews professionally.
• Create digital and print materials to support promotions, events, and brand awareness.
• Manage Google Business Profiles to boost local visibility and engagement.
• Coordinate employee marketing materials like headshots and business cards.
• Ensure website content is current, optimized, and aligned with goals.
• Maintain community partnerships and plan events with nonprofits and local orgs.
• Draft a quarterly newsletter highlighting dealership news and community involvement.

Skills

Social media management

Content writing

Editing

Communication

Canva

Adobe Express

Hootsuite

Meta Business Suite

Education

Bachelor's degree in Marketing

Communications

Tools

Canva

Adobe Express

Hootsuite

Meta Business Suite

Job description

Marketing Representative – Automotive Dealership

Are you a creative, organized marketer who knows how to bring a brand to life online and in the community? Our automotive dealership is seeking a Marketing Representative to help grow our digital presence, showcase our vehicles and services, support community engagement, and create marketing materials that connect with customers.

What You'll Do

Plan, create, and manage engaging social media content across platforms such as Facebook, Instagram, TikTok, and other channels to promote dealership offerings.

Serve as the liaison between our advertising agency, company, and brand teams to support clear communication and successful marketing efforts.

Track campaign analytics, prepare performance reports, and recommend strategy adjustments based on insights.

Manage online reputation efforts, including responding professionally to customer inquiries, comments, and reviews.

Create digital and print marketing materials that support dealership promotions, events, and brand awareness.

Manage Google Business Profiles to improve local visibility, search performance, and customer engagement.

Coordinate employee marketing materials such as headshots, name tags, and business cards.

Work with the website platform to ensure content is current, optimized, and aligned with company goals.

Maintain community partnerships by coordinating, planning, and marketing events with nonprofits, local organizations, and businesses.

Create and distribute a quarterly newsletter that highlights dealership news, community involvement, and customer-focused updates.

Review and respond to sponsorship and community requests in a timely, thoughtful manner.

Help organize employee and community programs, events, and outreach initiatives.

Stay current on automotive trends, social media tools, platform updates, and customer engagement best practices.

What We're Looking For

Experience managing social media platforms for a business; automotive or dealership experience is a plus.

Strong writing, editing, and communication skills, with the ability to craft compelling posts, captions, and customer responses.

Familiarity with social media scheduling and analytics tools such as Hootsuite, Meta Business Suite, or similar platforms.

Ability to collaborate with sales, leadership, agency partners, and marketing teams while adapting to changing priorities.

Understanding of automotive industry trends, local marketing, and customer engagement best practices.

Creative thinking, attention to detail, and the ability to manage multiple projects in a fast-paced environment.

Education & Experience

Bachelor's degree in Marketing, Communications, or a related field preferred.

1-2 years of experience in social media management, preferably in a dealership, automotive, retail, or customer-focused environment.

Basic photography, video, or graphic design skills are helpful; experience with tools such as Canva or Adobe Express is a plus.