MARKETING REP

Universal Health Services; Atlanta (GA); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Universal Health Services is seeking a Marketing Representative to drive utilization of its continuum of care through sales and marketing initiatives. The role involves designing programs, managing campaigns, and building strong relationships with referral sources to expand services and brand presence.

Responsibilities include developing strategies for target channels, maintaining analytics, and reporting on campaigns. Hours may include day, evening, and weekend shifts as needed.

Qualifications

• Bachelor's Degree
• 3 to 5 years of experience

Responsibilities

• Achieve utilization of the organization’s continuum of care using sales and marketing principles while maintaining relationships with key customers.
• Design, create, and deliver marketing programs to support expansion and growth of services, products, and brand.
• Develop and implement strategies for target customer channels, analytics, metrics, and campaign reporting.
• Manage digital assets, marketing campaigns, and digital touch points.
• Own the development of strategies for referrals, budgeted referral calls, and market growth.
• Implement the facility’s strategic sales plan to enhance brand and achieve business development goals.
• Hours vary and may include day, evening, and weekend shifts as directed by department head.
• Liaise between the facility and referral sources, conduct tours to key stakeholders.
• Develop and execute weekly sales action plans and monitor referral inquiries and admissions statistics.
• Identify and build strategic sales plans for existing and potential referral sources within assigned territory.
• Monitor industry trends and adjust weekly plans accordingly.

Education

Bachelor's Degree

Job description

Responsibilities

The Marketing Representative is responsible for achieving the desired utilization of the organization’s continuum of care through sales and marketing principles while maintaining strong relationships with key customers. This position will be actively involved in designing, creating, and delivering marketing programs to support expansion and growth of company services, products, and brand.

This position will be involved in discussions related to a wide variety of issues for potential sales growth opportunities and future projects while managing a variety of digital assets, marketing campaigns, digital touch points. This position will own the development and implementation of strategies for target customer channels, maintenance of analytics, metrics, and campaign reporting. Working on behalf of the UHS hospitals, this position is accountable to understanding budgeted referral calls for each facility and the market overall and for generating the required budgeted referral calls.

The Marketing Representative is responsible for implementing the facility’s strategic sales plan, enhancing the facility’s brand/image, effectively managing their assigned territory and accounts, and works to achieve departmental and facility business development goals.

Hours are based on departmental, and facility needs and may include day, evening, and weekend hours, as directed by the department head.

Acts as liaison between the facility and referral sources and implements service-oriented action plans responsive to referral source needs, serves as a resource and representative to the community and, conducts facility tours to key stakeholders.

Assesses, develops, and implements sales activities to achieve maximum market penetration among assigned accounts and to identify potential accounts in targeted market segments. Develops and communicates appropriate sales messaging for each program offered and for each target audience. Daily monitoring of referral inquiries and admissions statistics. Conducts an ongoing analysis to ensure appropriateness and effectiveness of weekly sales action plans.

Identifies and builds a strategic sales plan for existing and potential referral sources within assigned territory and target markets. Builds and maintains positive and productive relationships with existing referral sources and shows ability to identify additional referral sources.

Maintains current awareness of industry and anticipates changes or trends in target market and utilizes this information in developing and modifying weekly sales action plans, as well as providing recommendations to overall business development planning strategies.

About Universal Health Services

Headquartered in King of Prussia, PA, Universal Health Services, Inc. (NYSE: UHS) is one of the nation’s largest and most respected providers of hospital and healthcare services. Since our founding in 1979, UHS has grown steadily into a premier Fortune 500® corporation perennially recognized by multiple esteemed national rating entities. Through its subsidiaries, UHS operates inpatient acute care facilities, inpatient behavioral health facilities, outpatient and other facilities, nationwide virtual behavioral health services, an insurance offering, a physician network and various related services with physical locations in the U.S., Puerto Rico, Ireland and United Kingdom. www.uhs.com.

Qualifications

Bachelor's Degree

3 to 5 years of experience

EEO Statement

All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws.