Marketing & Publicity Associate - YA

Sourcebooks; Madison (WI); Hybrid; USD 32,000 - 36,000; Full time

Benefits offered by this job

Medical/Prescription dental vision

401(k)

Generous paid time off

Hybrid/remote options

Job summary

Sourcebooks is seeking a Marketing and Publicity Associate to lead digital content, social media initiatives, and influencer programs for our YA list. You will collaborate with sales, digital, retail, and editorial teams to amplify campaigns, while building relationships with authors and the children’s book community through events and media placements.

You will contribute to newsletters, pitch press material, and coordinate cross-team promotions, with opportunities to travel for select reader

Qualifications

• 2–3+ years in book publishing, digital marketing, publicity, or related field
• Strong writing skills for social content
• Ability to design online graphics with Canva and Photoshop
• Able to manage multiple projects with deadlines
• Understanding of teen books and their audience
• Collaborative for multi-faceted campaigns
• Confident presenting ideas to partners
• Passion for books and their impact

Responsibilities

• Create digital content for Sourcebooks frontlist and backlist YA titles
• Support planning and execute social media marketing initiatives
• Own and grow influencer program for mailings, events, and partnerships
• Coordinate newsletter features
• Represent marketing efforts to authors and help develop their social media presence
• Develop press materials and pitch for seasonal opportunities
• Attend select reader conventions
• Collaborate with teams to form creative, full-rounded campaigns

Skills

Digital marketing

Publicity

Writing

Canva

Photoshop

Project management

Teen literature

Collaboration

Public speaking

Content creation

Tools

Canva

Photoshop

Job description

Love YA books and talking about them? We’re looking for a rising publishing pro who wants to create compelling campaigns to reach new readers and turn must-read teen books into bestsellers. Sourcebooks, home to award-winning and bestselling children’s books, is looking for a Marketing and Publicity Associate to join our dynamic team. This is a perfect next step for someone currently working at the assistant or coordinator level in publishing who is eager to take on more ownership, creativity, and strategic collaboration. As a Marketing and Publicity Associate, you’ll join marketing and publicity efforts for our YA list across imprints. From long-range campaigns to digital marketing and influencer outreach, you’ll help books thrive in the marketplace and reach readers in meaningful ways. You’ll gain visibility into every part of the publishing and marketing pipeline, working closely with sales, digital, retail, and editorial teams. You’ll also build strong relationships with authors and the broader children’s book community through events, media placements, and grassroots promotions. This is an hourly, non-exempt position with a pay range of $23.25 - $25.96. We determine starting pay based on a thorough evaluation of job-related factors, including geographic location, market conditions, relevant experience, training, and education. This process ensures a fair and competitive salary that aligns with both the company and the candidate’s qualifications. The location for this position can be hybrid or remote in New York or Naperville, Illinois or remote based in any of the following states: Arizona, Connecticut, Illinois, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Montana, New Jersey, New York, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Virginia, Washington D.C., and Wisconsin.

What You’ll Do:

• Create digital content for Sourcebooks frontlist and backlist YA titles
• Support planning and execute social media marketing initiatives
• Own and grow influencer program for mailings, events, and other partnerships
• Coordinate newsletter features
• Represent marketing efforts to authors, help them develop their social media presence and branding
• Develop press materials and pitch for seasonal and round-up opportunities
• Attend select reader conventions throughout the year
• Collaborate with the marketing and publicity teams to form creative, full-rounded campaigns

What You Bring:

• 2-3+ years of experience in book publishing, digital marketing, publicity, or a related field
• Strong writing skills and confidence in creating engaging social content
• Adept at designing online graphics and using tools such as Canva and Photoshop
• Ability to manage multiple projects and deadlines with attention to detail
• Keen understanding of the importance of teen books
• Enthusiasm for collaboration on multi-faceted campaigns
• Comfort presenting your ideas and plans to internal and external partners
• Love for books and belief in their power to change lives

Why Sourcebooks?

As Newsweek’s #2 Most Loved Workplace in 2024 and a recognized leader in innovation by Fast Company (2024 Most Innovative Companies, 2023 Best Workplaces for Innovators), we use a mission-driven, data-centered approach to drive success for our authors and their books. We’re a thriving entrepreneurial company that creates books that transcend categories and defy odds, and we’ve been honored with hundreds of national bestsellers and awards. We are passionate book lovers dedicated to connecting books to readers in innovative ways. Story by story, book by book, we have changed more than 300 million lives. Join us as we change 300 million more!

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care, Dependent Care, Flexible Spending Account, Health Savings Account 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, & generous paid time off.

Sourcebooks values the array of talents and perspectives that a diverse workforce brings.

All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.