Marketing Promotions Representative

Georgia Lottery Corporation; Atlanta (GA); On-site; USD 45,000 - 65,000; Full time

Job summary

Georgia Lottery Corporation seeks a dynamic Events Coordinator to create and sustain year‑round grassroots awareness across Georgia. You will plan and execute in-store and digital promotions, coordinate launch activities, and manage event logistics with partners and sponsors.

Under supervision, you’ll craft materials, coordinate media and agency buy analysis, and ensure promotional assets are maintained. This role requires evening/weekend work and some travel across the state.

Qualifications

• Bachelor’s Degree in Public Relations, Advertising, Marketing, or Business preferred, with one to three or more years of special events planning or public relations experience preferred.
• Excellent organizational and communication skills.
• High school diploma or GED; a valid Georgia driver’s license; ability to lift and carry up to 50 pounds; working knowledge of Microsoft Word; Excel and Adobe Creative Suite preferred.

Responsibilities

• Plans special events, promotions (in-person & digital) and in-store promotions within the assigned geographical region and select partners.
• Plans launch activities and the creation of new digital & onsite promotions.
• Coordinates and handles event operations, including loading and unloading vans and trucks and assembling on-site set-up and tickets.
• Distributes promotional tickets and contest prizes to winners under supervision.
• Responsible for concept, design and completion of memos, event signage, letters and special events contracts using Microsoft Office & Adobe Creative Suite.
• Works with event organizers and partners to develop contractual agreements for GLC sponsorships.

Skills

Organizational skills

Communication skills

Event planning experience

Public relations experience

Education

Bachelor’s Degree in Public Relations, Advertising, Marketing, or Business

Tools

Microsoft Word

Excel

Adobe Creative Suite

Job description

Purpose of Job

The purpose of this job is to create and maintain year‑round grassroots awareness of the Georgia Lottery throughout the state. Duties include developing and cultivating relationships with players and retailers via delivery of fun and entertaining interactive displays and events. Following the strategic promotional plan for the GLC, this position will support product introductions, corporate sponsorships, and other promotional affiliations by planning and coordinating activities that best maximize awareness of the GLC.

Essential Duties and Responsibilities

• Plans special events, promotions (in‑person & digital) and in‑store promotions within the assigned geographical region and select partners (Major/Minor, Collegiate, Professional Sports Partnerships, and community events)
• Plans launch activities and the creation of new digital & onsite promotions
• Coordinates and handles event operations, including loading and unloading vans and trucks and assembling on‑site set‑up and tickets
• Under supervision, distributes promotional tickets and contest prizes to winners
• Responsible for concept, design and completion of memos, event signage, letters and special events contracts using Microsoft Office & Adobe Creative Suite
• Works directly with event organizers and partners to develop contractual agreements for GLC sponsorships
• Under supervision of the Promotion & Marketing Manager, works with agency media buyers to identify promotional opportunities with local media and/or other local businesses; works closely with district office personnel to coordinate promotional activities
• Co‑ordinates with media representatives to implement media promotional activities, on‑air/digital contests, radio remotes/hits, web promotions and exclusive experiences
• Coordinates staff activities at special events and in‑store promotions
• Evaluates outcomes of special events and in‑store promotions
• Works directly with the GLC administration/fleet management department to maintain department fleet vehicles by coordinating routine vehicle maintenance
• Responsible for maintaining marketing department promotional assets at GLC Warehouse by performing monthly inventory and reviews
• Delivers clerical functions; prepares, maintains and updates files, reports and logs following prescribed methods
• Is able to routinely lift and carry moderately heavy (over 50lbs.) materials and supplies
• Some marketing activities may require staff to stand and talk to customers for a long period of time
• Evening, weekend, and holiday work required; overnight travel required

Minimum Training and Experience Required to Perform Essential Job Functions

Bachelor’s Degree in Public Relations, Advertising, Marketing, or Business preferred, with one to three or more years of special events planning or public relations experience preferred; must have excellent organizational and communication skills. Requirements include: a high school diploma or GED; a valid Georgia driver’s license with a satisfactory motor vehicle record; and the ability to lift and carry moderately heavy (up to 50 pounds) materials and supplies. Working knowledge of Microsoft Word is required; experience with Excel and Adobe Creative Suite preferred. Any equivalent combination of education, training, and experience that provides the requisite knowledge, skills, and abilities for this job may be considered.