Marketing Programs Manager

icreatives; Novi (MI); Remote; USD 60,000 - 80,000; Full time

Job summary

An innovative global technology company is seeking a talented Marketing Programs Manager to lead strategic marketing initiatives. This exciting role involves managing end-to-end marketing programs, utilizing advanced marketing automation tools, and collaborating with cross-functional teams to drive revenue growth. The ideal candidate will possess strong analytical and project management skills, with a proven track record in marketing automation. Join a dynamic team where your contributions will play a pivotal role in shaping marketing strategies and enhancing customer engagement. If you're passionate about marketing and technology, this is the perfect opportunity for you!

Qualifications

• Bachelor's degree in Marketing or related field required.
• Proven experience with marketing automation platforms is essential.

Responsibilities

• Manage execution of marketing programs from planning to tracking.
• Collaborate on lead generation and customer engagement initiatives.

Skills

Marketing Automation Platforms

Project Management

Analytical Skills

CRM Platforms

Effective Communication

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business Administration

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

About the job Marketing Programs Manager

Join Our Dynamic Team as a Temp Marketing Programs Manager

Company Overview: Be part of a leading global technology company that's at the forefront of innovation. We are seeking a talented Marketing Programs Manager to join our dynamic marketing team. This is a unique opportunity to contribute to strategic marketing initiatives and play a pivotal role in driving revenue growth.

Location: Remote (Farmington Hills, MI area preferred)

Hourly Rate: $40.00/hr

Responsibilities:

1. Manage end-to-end execution of marketing programs, including planning, scheduling, and tracking.
2. Collaborate with cross-functional teams to develop lead generation, nurturing, and customer engagement initiatives.
3. Utilize marketing technology stack for digital marketing tactics to achieve business goals.
4. Develop, execute, and optimize automated email campaigns, workflows, and drip programs.
5. Create and maintain segmentation strategies for targeted and personalized messaging.
6. Monitor and analyze key performance metrics to measure campaign effectiveness.
7. Continuously test and iterate on workflows, templates, and campaign elements.

Requirements:

1. Bachelor's degree in Marketing, Business Administration, or related field.
2. Proven experience with marketing automation platforms (HubSpot, Marketo, Pardot).
3. Experience with ABM platforms (ideal but not required).
4. Detail-oriented with strong organizational and project management skills.
5. Excellent analytical skills to interpret data and draw actionable insights.
6. Effective communication skills for cross-functional collaboration.
7. Experience with CRM platforms (Salesforce) and understanding of integration with marketing automation systems.

Application Process: To apply, please submit your resume and provide case studies or portfolio links showcasing your marketing automation expertise.

Note: Due to the volume of applications, we may only contact candidates whose qualifications align with our needs.

Equal Opportunity Employer: We are proud to be an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristics protected by law. We believe in fostering a culture that embraces diversity, equity, and inclusion as it truly sparks creativity.