Marketing Programs & Campaigns Strategist

Microland Electronics; San Jose (CA); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Medical & Dental insurance

Paid holidays & PTO package

401K program

Job summary

Microland Electronics is seeking a Marketing Coordinator with strong organizational and research skills to develop MDF programs and implement activities that market products. The role requires creative collaboration and excellent communication to support product management with sales data, market trends, forecasts, and new product information.

Responsibilities include planning events, creating promotional materials, managing ad campaigns across print, broadcast, and online channels, and setting

Qualifications

• Bachelor degree in Marketing, Advertising, Communications, English or related.
• Two years of experience in content management, advertising concepts and media negotiations.
• A solid understanding of marketing techniques in providing a consistent brand voice across all marketing activities.
• Superb organizational skills and detail oriented.
• Ability to work under pressure and meet strict deadlines.
• Proficient in Microsoft Office, Photoshop and web editing packages.

Responsibilities

• Develop and manage quarterly MDF programs. Execute programs on-time and on-budget.
• Supports Product Management team by providing sales data, market trends, forecasts, account analyses, and new product information.
• Develop sales enablement assets that include product spec sheet, promotional literature, eblast, web content, etc.
• Plan meetings and Marketing events.
• Create and implement branded advertising campaigns that include print, broadcast, and online content.
• Setup tracking systems for marketing campaigns and online activities.
• Prepares reports by collecting, analyzing, and summarizing outcome of programs.
• Maintain promotional material inventory.

Skills

Content management

Advertising concepts

Media negotiations

Education

Bachelor degree in Marketing/Advertising/Communications/English

Tools

Microsoft Office

Photoshop

Web editing packages

Job description

Microland Electronics is seeking a Marketing Coordinator with strong organizational and research skills to develop MDF programs and implement activities that market products. The role requires creative collaboration and excellent communication to support product management with sales data, market trends, forecasts, and new product information.

Responsibilities include planning events, creating promotional materials, managing ad campaigns across print, broadcast, and online channels, and setting