Marketing Programme Principal Specialist

Amadeus; United States; Remote; USD 85,000 - 120,000; Full time

Job summary

Amadeus is seeking a Field Marketing Manager to lead marketing initiatives in Japan, focusing on aligning regional strategies with global objectives. This role involves developing marketing plans, managing campaigns, and collaborating with sales teams to drive demand generation and support pipeline growth.

Benefits

Attractive compensation packages

Flexible working model

Opportunities for professional growth

Caring environment supporting well-being

Diverse and inclusive community

Qualifications

• 10+ years of experience in field marketing within a B2B environment.
• Demonstrated success in developing and executing marketing strategies.
• Strong analytical mindset and excellent communication skills.

Responsibilities

• Develop and implement comprehensive marketing plans.
• Manage integrated marketing campaigns across various channels.
• Track and report on campaign performance metrics.

Skills

B2B marketing

Project management

Event management

Data analytics

Communication

Tools

CRM systems

Marketing analytics tools

Job description

Job Title

Marketing Programme Principal SpecialistSummary of the Role

We are seeking a collaborative and experienced Field Marketing Manager to lead marketing initiatives in Japan. This role is essential in aligning regional marketing strategies with global objectives, driving demand generation, and supporting sales pipeline growth. The ideal candidate will bring a strong background in B2B marketing, with a proven ability to execute integrated campaigns and manage impactful events.

In This Role, You Will

- Develop and implement comprehensive marketing plans aligned with regional and global goals.
- Plan, manage, and optimize integrated marketing campaigns across digital, email, and event channels.
- Lead the planning and execution of regional events (online, offline and hybrid) including logistics, production, and post-event engagement.
- Collaborate closely with local sales teams to align on priorities, share account insights, and support pipeline goals.
- Serve as a connector between regional and global marketing teams to ensure cohesive messaging and strategy.
- Manage email nurture programs and webinars to support lead generation and engagement throughout the customer journey.
- Provide data-informed insights to support sales strategies and improve campaign effectiveness.
- Track, analyze, and report on campaign performance metrics, offering actionable recommendations.
- Adapt global content for local relevance and optimize messaging in collaboration with global teams.

About the Ideal Candidate

- 10+ years of experience in field marketing within a B2B environment preferably travel/ airline.
- Demonstrated success in developing and executing marketing strategies and campaigns.
- Strong project and event management skills with the ability to manage multiple priorities effectively.
- Excellent communication, presentation, and interpersonal skills across all levels of an organization. Business level English proficiency essential.
- Proficiency in marketing analytics tools and CRM systems.
- Analytical mindset with a passion for using data to drive decisions and improvements.
- Highly organized, deadline-oriented, and capable of managing complex projects independently.
- A collaborative team member who thrives in a dynamic, cross-functional environment.

What we can offer you

· ? A critical mission and purpose - At Amadeus, you'll power the future of travel with a critical mission and extraordinary purpose.

· ? A truly global DNA - Everything at Amadeus is global, from our people to our business, which translates into our footprint, processes, and culture.

· ? Great opportunities to learn - Learning happens all the time and in many ways at Amadeus, from on-the-job training to formal activities, and daily interactions.

· ? A caring environment – Amadeus fosters a caring environment that supports both professional growth and personal well-being.

· ? A complete rewards offer - Amadeus provides attractive compensation packages, including salary, bonus, caregiving and health benefits.

· ? A flexible working model - Embrace our flexible working model, enabling you to excel wherever and however you work best.

· ? A diverse, equitable, and inclusive community – We are committed to enabling each employee to reach their full potential by fostering a culture of belonging and fair treatment.

· ? A Reliable Company - Trust and reliability are fundamental to shaping our relationships with customers, partners, and employees.

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Diversity & Inclusion

Amadeus aspires to be a leader in Diversity, Equity and Inclusion in the tech industry, enabling every employee to reach their full potential by fostering a culture of belonging and fair treatment, attracting the best talent from all backgrounds, andas a role model for an inclusive employee experience.

Amadeus is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, race, ethnicity, sexual orientation, age, beliefs, disability or any other characteristics protected by law.