Marketing Program Specialist

Akkodis; United States; On-site; USD 48,000 - 81,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Short-term disability

401K plan

Paid leave

Holiday pay

Job summary

Akkodis is seeking a MarTech Product Owner to align Marketing, Data Engineering, Analytics, and partners, translating business needs into clear product requirements and guiding initiatives from discovery through launch.

This remote, six months+ contract in the United States requires coordinating cross-functional teams, managing backlogs, ensuring data privacy and governance, and delivering value across marketing platforms and data integrations.

Qualifications

• 5+ years of experience in product management or ownership.
• Experience in Marketing Technology, Marketing Operations or analytics.
• Ability to translate business needs into technical requirements and user stories.
• Experience managing backlogs, prioritization, roadmaps, and cross-functional delivery.
• Strong understanding of MarTech ecosystems, data platforms, and related tech.
• Experience with customer engagement platforms.

Responsibilities

• Manage and prioritize the MarTech backlog based on business value, dependencies, level of effort, and broader company priorities.
• Lead discovery and requirements development for new marketing capabilities, integrations, data feeds, and platform enhancements.
• Coordinate cross-functional delivery across internal teams and external vendors and partners, ensuring alignment on scope, ownership, dependencies, and timelines.
• Partner with Data Engineering and Analytics teams on data feeds and datasets that enable segmentation, reporting, measurement, and other marketing use cases.
• Lead launch readiness and post-launch validation for MarTech initiatives.
• Maintain clear product documentation, requirements, roadmap priorities, decisions, and project status for stakeholders.
• Ensure data privacy, consent, and governance requirements are considered as part of product requirements and solution design.

Skills

Product Management

Product Ownership

Marketing Technology

Marketing Operations

Backlog prioritization

Tools

Snowflake

Braze

Paytronix

Olo

Microsoft Suite

Job description

The Product Owner of MarTech is the key facilitator across Marketing, Data Engineering, Analytics, and external vendors and partners, translating business needs into clear product requirements and helping move initiatives from discovery and prioritization through implementation, testing, and launch.

The MarTech Product Owner will bring structure to complex cross-functional initiatives, ensuring teams remain aligned on priorities, scope, dependencies, timelines, and delivery.

Rate Range: $55/hour to $59/hour; The rate may be negotiable based on experience, education, geographic location, and other factors.

Location: Remote in the United States

Contract 6 months+

KEY DUTIES & RESPONSIBILITIES:

• The primary functions of this role, include but are not limited to: Manage and prioritize the MarTech backlog based on business value, technical dependencies, level of effort, and broader company priorities.
• Lead discovery and requirements development for new marketing capabilities, integrations, data feeds, and platform enhancements.
• Coordinate cross-functional delivery across internal teams and external vendors and partners, ensuring alignment on scope, ownership, dependencies, and timelines.
• Partner with Data Engineering and Analytics teams on data feeds and datasets that enable segmentation, reporting, measurement, and other marketing use cases.
• Lead launch readiness and post-launch validation for MarTech initiatives.
• Maintain clear product documentation, requirements, roadmap priorities, decisions, and project status for stakeholders.
• Ensure data privacy, consent, and governance requirements are considered as part of product requirements and solution design.

QUALIFICATIONS

• 5+ years of experience in Product Management, Product Ownership, Marketing Technology, Marketing Operations, or a related role.
• Experience owning or supporting technology products that sit at the intersection of Marketing, Data Engineering, and Analytics.
• Demonstrated ability to translate business needs into clear technical requirements, user stories, acceptance criteria, and product scope.
• Experience managing product backlogs, prioritization, roadmap planning, and cross-functional delivery.
• Strong understanding of modern MarTech ecosystems, including marketing automation, customer data, attribution, and related technologies.
• Experience working with customer engagement or marketing automation platforms.
• Familiarity with cloud data platforms and an understanding of how data feeds, integrations, APIs, and pipelines support marketing use cases.
• Experience coordinating work across multiple internal teams, vendors, agencies, and technology partners.
• Strong communication and stakeholder-management skills with the ability to bring clarity to ambiguous or complex initiatives.
• Highly organized, proactive, and comfortable managing multiple projects and priorities at once.

PREFERRED QUALIFICATIONS

• CSPO certification
• Familiarity with Snowflake, Braze, Paytronix, Olo, Microsoft suite

Equal Opportunity Employer/Veterans/Disabled

Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, an EAP program, commuter benefits, and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable. Disclaimer: These benefit offerings do not apply to client-recruited jobs and jobs that are direct hires to a client.

To read our Candidate Privacy Information Statement, which explains how we will use your information, please visit https://www.akkodis.com/en/privacy-policy.

The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

The California Fair Chance Act

Los Angeles City Fair Chance Ordinance

Los Angeles County Fair Chance Ordinance for Employers