Marketing Program Manager

Consolidated Communications; Charlotte (NC); Remote; USD 69,000 - 106,000; Full time

Job summary

A leading communications company is seeking a Marketing Program Manager to drive go-to-market strategies and execute marketing initiatives. This role involves collaboration with various marketing teams and external partners to enhance brand reach and revenue potential. Candidates should have a strong background in marketing and project management, with a focus on customer engagement and growth.

Benefits

401(k) matching

Medical, Rx, Dental and Vision insurance

Disability insurance

Flexible spending account

Health savings account

Life insurance

Tuition reimbursement

Paid vacation and personal days

Paid holidays

Employee Assistance Program

Annual bonus program based on performance

Qualifications

• 8-10 years of experience in marketing, product marketing, or marketing communications.
• Experience in small business marketing and product launches preferred.
• Ability to thrive in a fast-paced, dynamic environment.

Responsibilities

• Lead and manage marketing strategies and launch plans across multiple lines of business.
• Collaborate with marketing communications teams to develop messaging strategies.
• Conduct market and competitive analysis to shape marketing strategies.

Skills

Project Management

Analytical Skills

Communication

Education

Four-year degree in Marketing or Business Administration

Job description

Major Duties

Classification: Exempt / Non-Bargaining

Position may be located remote. #LI-Remote

Consolidated Communications is a private equity-backed company that is rapidly deploying world-class fiber internet service across a 20-plus state service area. From our first connection over 125 years ago, Consolidated is dedicated to turning technology into solutions, connecting people, and enriching how they work and live. You will be a part of this exciting time in our company's history and the regions we serve.

At Consolidated Communications, we believe in doing more for our customers. With a team of 2,700 dedicated professionals, we prioritize listening to our customers and consistently meeting their expectations with forethought and flexibility. We are committed to delivering reliable service and exceptional customer support, ensuring that our customers stay connected and satisfied.

As a Marketing Program Manager, you will lead and execute go-to-market strategies across multiple lines of business, revenue-generating products, brand-building programs, and market expansion initiatives. This role is critical in supporting new business initiatives and marketing programs that drive growth, customer acquisition, and brand differentiation.

You will work closely with consumer marketing, commercial marketing, product marketing, base marketing, and marketing communications to ensure alignment across all marketing efforts. Additionally, you will collaborate with external agencies and internal stakeholders to develop and execute integrated marketing strategies that deliver measurable results.

Key focus areas include customer journey mapping, demand generation, and go-to-market strategy for new products and brand-building services, all supported by marketing communications to maximize engagement, conversion, and revenue.

Responsibilities

• Go-to-Market Strategy & Execution: Lead and manage marketing strategies and launch plans for multiple lines of business, revenue-generating products, brand-building programs, and market expansion initiatives, ensuring seamless execution across all marketing channels.
• Integrated Marketing Communications: Work in collaboration with marketing communications teams to develop and oversee messaging strategies that align with business objectives, supporting growth and engagement across products and brand services.
• Innovation & Strategic Opportunities: Identify and evaluate potential partnerships, new programs, and innovative marketing opportunities to enhance brand reach and revenue potential.
• Collaboration with Key Marketing Teams: Partner closely with consumer marketing, commercial marketing, product marketing, base marketing, and media planning teams to ensure alignment in messaging, campaign execution, and business priorities.
• Agency & Vendor Management: Manage relationships with agencies and vendors, ensuring alignment on campaign development, creative execution, and media planning to optimize impact.
• Market & Competitive Analysis: Conduct research to understand industry trends, market opportunities, and competitive positioning, using insights to shape marketing strategies and identify areas for growth.
• Cross-Functional Coordination: Serve as a key marketing liaison across business units, ensuring collaboration, efficiency, and seamless execution of go-to-market strategies.
• Budget & Performance Optimization: Work with internal teams and external partners to allocate budgets effectively, track performance, and optimize marketing initiatives for maximum impact.
• Executive-Level Reporting: Prepare and present marketing performance reports, campaign updates, and strategic recommendations to leadership, providing insights into marketing effectiveness and ROI.

Qualifications

• Four-year degree in Marketing, Business Administration, or a related field or equivalent experience.
• 8-10 years of experience in marketing, product marketing, or marketing communications.
• Experience in small business marketing, product launches, and marketing verticals such as communications or go-to-market strategy is highly preferred.
• Strong project management skills with experience leading multi-channel marketing campaigns.
• Ability to manage cross-functional teams, agencies, and external stakeholders.
• Strong analytical mindset, with the ability to interpret data and optimize marketing initiatives.
• Excellent communication and presentation skills, with the ability to translate marketing strategies into actionable insights.
• Ability to thrive in a fast-paced, dynamic environment while managing multiple projects and priorities.

Benefits Offered

We are proud to offer a comprehensive and competitive benefits package:

• 401(k) matching
• Medical, Rx, Dental and Vision insurance
• Disability insurance
• Flexible spending account
• Health savings account
• Life insurance
• Tuition reimbursement
• Paid vacation and personal days
• Paid holidays
• Employee Assistance Program
• Annual bonus program to eligible employee's based upon organization performance

Salary

Pay range (commensurate with skills and experience): $69,323 - $105,074

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, marital status, familial status, genetics, disability, age, veteran status or any other characteristic protected by law.