Marketing Product Manager (Walmart)

Upper Echelon Products; Austin (TX); On-site; USD 90,000 - 125,000; Full time

Job summary

Upper Echelon Products seeks a Marketing Product Manager to drive growth on Walmart Marketplace and other big box channels. You will coordinate with Product Development, Digital Marketing, PPC, Content, and Supply Chain to launch and optimize listings, campaigns, and promotions.

The role emphasizes data‑driven decision making, creative execution, and cross‑functional collaboration in a fast‑paced retail ecommerce environment.

Qualifications

• 2–4 years in digital marketing, e‑commerce, or product management with retail experience preferred.
• Experience with Walmart Marketplace or other big box channels is highly valued.
• Strong analytical skills using retailer portals, PowerBI, GA, and Excel/Sheets.
• Bachelor’s degree in Marketing, Business, or Communications preferred.

Responsibilities

• Develop and execute go‑to‑market strategies for Walmart Marketplace and big box channels.
• Optimize product listings (titles, bullets, descriptions, content, backend terms) for rankings and conversion.
• Conduct market research and competitive analysis across Walmart and other marketplaces.
• Collaborate with PPC and advertising teams to drive visibility and sales growth.
• Monitor performance metrics and optimize pricing, inventory, and promotions.
• Support product launches, reviews, and external traffic initiatives.
• Work with creative teams on imagery, videos, and retailer‑specific branding.

Skills

Digital marketing

E-commerce

Analytics

Product management

Market research

Education

Bachelor's degree in Marketing or related field

Tools

Walmart Seller Center

PowerBI / Google Analytics

Helium 10 / Jungle Scout

Job description

The Marketing Product Manager will play a key role in executing and optimizing product marketing strategies for Upper Echelon Products’ (UEP) portfolio, with a strong focus on growth across Walmart Marketplace and other big box retail channels (Target and similar). This role is ideal for a data-driven and creative marketing professional with 2-4 years of e-commerce or digital marketing experience, looking to expand their expertise in retail marketplace strategy, listing optimization, and product lifecycle management. The Marketing Product Manager will work cross-functionally with Product Development, Digital Marketing, PPC, Content, and Supply Chain teams to ensure successful product launches, high-ranking listings, and sustained growth across Walmart and big box retail. This is an opportunity to take ownership of key marketing initiatives while refining analytical, creative, and strategic skills in a fast-paced retail e-commerce environment.

Key Responsibilities

• Develop and execute go-to-market strategies for new and existing products on Walmart Marketplace and other big box retail channels, ensuring strong market positioning and competitive differentiation.
• Optimize Walmart and big box retail product listings (titles, bullet points, descriptions, rich/enhanced content, backend search terms) to maximize organic rankings and conversion rates.
• Conduct market research and competitive analysis to identify trends, customer insights, and keyword opportunities across Walmart and other retail marketplaces.
• Work closely with PPC specialists and advertising teams to develop targeted Walmart Connect (and equivalent big box) campaigns that drive product visibility and sales growth.
• Monitor Walmart Seller Center and other retailer partner portal performance metrics, including conversion rates, organic rankings, ad efficiency (ROAS/ACOS-equivalent), and customer feedback.
• Support product launch strategies on Walmart and big box channels, including review generation, promotional campaigns, and external traffic initiatives.
• Collaborate with creative teams to develop compelling product imagery, videos, and brand messaging tailored to each retailer's platform requirements.
• Analyze customer feedback, Q&A, and review data to identify opportunities for product improvement and better positioning across retail channels.
• Assist in pricing strategy and promotional planning, ensuring alignment with business objectives and each retailer's pricing parity requirements.
• Support off-platform marketing initiatives such as social media, influencers, and external paid traffic campaigns to drive brand awareness for Walmart and big box listings.
• Work closely with logistics and supply chain teams to ensure adequate inventory levels across retailer fulfillment models (WFS, vendor/DSV, drop-ship, etc.), minimizing stockouts and overstock situations.
• Monitor and analyze inventory turnover rates, storage fees, and retailer-specific replenishment recommendations to optimize profitability.
• Assist in developing inventory replenishment strategies to align with promotional campaigns and sales growth projections across retail partners.

Preferred Qualifications

• 2-4 years of experience in digital marketing, e-commerce, or product management (Walmart Marketplace or other big box retail experience strongly preferred).
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• Familiarity with Walmart Connect (or comparable retail media/PPC advertising), external traffic strategies, and A/B testing is a plus.
• Experience in consumer products, private label brands, or big box retail marketplaces (Walmart, Target, or similar) is a plus.
• Strong analytical skills with experience using Walmart Seller Center, retailer partner portals, PowerBI, or Google Analytics; familiarity with Amazon-side tools (Helium 10, Jungle Scout, Data Dive) is a plus given UEP's multi-channel model.
• Experience in inventory forecasting, logistics coordination, or supply chain management is highly desirable, ideally across multiple retailer fulfillment models.
• Ability to analyze and optimize inventory turnover rates, storage fees, and demand fluctuations.
• Strong proficiency in data analysis and reporting, with experience using Excel/Google Sheets for financial modeling, sales forecasting, and market trend analysis.
• Ability to conduct in-depth competitive analysis to identify market gaps and positioning opportunities across retail channels.

EEO

Upper Echelon Products is an equal opportunity employer and does not discriminate on the basis of age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic prohibited by applicable law.