Marketing Planning Manager

Saint-Gobain Group; Pennsylvania; On-site; USD 80,000 - 140,000; Full time

Job summary

An established industry player is seeking a Marketing Planning Manager to spearhead the annual marketing strategy and planning process. This pivotal role involves developing comprehensive marketing plans aimed at driving business growth and optimizing market share. The ideal candidate will possess a robust background in strategic planning, combined with exceptional leadership and analytical skills. You will collaborate across various business units to align marketing strategies with overarching business objectives, ensuring effective resource allocation and budget management. If you are passionate about driving growth in a dynamic environment, this opportunity is perfect for you.

Qualifications

• 10+ years of marketing strategy experience with a track record of growth.
• Strong leadership and project management skills are essential.

Responsibilities

• Lead the annual marketing planning process focusing on brand strength.
• Manage the marketing budget to drive ROI+ growth and resource allocation.

Skills

Strategic Planning

Marketing Strategy

Budget Management

Leadership Skills

Analytical Skills

Communication Skills

Project Management

Problem-Solving

Marketing Analytics Tools

Collaboration

Education

Bachelor's degree in Marketing or Business Administration

MBA

Tools

Marketing Analytics Platforms

Job description

The Marketing Planning Manager is responsible for leading the annual marketing strategy and planning process to develop and deliver marketing plans that drive business growth for Saint-Gobain North America. The ideal candidate will be skilled at tying together the business goals and strengths of multiple business units to create a strategy that is greater than the sum of its parts; leverages internal synergies for increased market potential; and drives ROI+ organic growth for the business. This strategy will unlock the growth potential of the combined systems-based solutions in the North American portfolio, while simultaneously driving the product growth goals.

This is a highly collaborative role, one in which success is defined by finding synergistic value across the business, and working with influence to create win-win-win strategy and planning that drives increased growth via market share and margin optimization, and achieve business goals in a complex and competitive environment.

The ideal candidate will bring a proven track record in strategic planning, with strength in the below noted areas and demonstrated success deploying these skills to impact business growth.

• Strategic Planning: Lead the annual marketing planning process, which is approximately 50% focused on driving brand strength (awareness, preference, salience) and adoption of SGNA’s systems and solutions; and 50% focused on achieving product marketing growth goals. This individual will lead the annual process, developing the strategic marketing plan, including brand growth strategy, target markets, solution positioning, and marketing channel strategy.
• Marketing Plan Creation & Oversight: Lead the creation of the marketing plan that supports the strategy, including alignment to MWBs and resources, project planning and estimation, resourcing plan, budget, and backlog creation. This individual will lead planning in collaboration with our business units and corporate marketing team, ensuring cross-functional alignment on goals, shared prioritization of high impact activities, and aligned resources to deliver. This individual will align with marketing and business leaders to ensure alignment on accountabilities for execution.
• Budget Management: This role will have budget oversight for the marketing strategy, allocating resources for maximum short- and long-term growth, and driving the investment model to achieve ROI+ growth. They will work collaboratively with department owners and business units to create shared investment plans, driving synergies in how we invest and measuring success of marketing across our business in terms of business results.

IS THIS JOB FOR YOU?

• Bachelor's degree in Marketing, Business Administration, or relevant experience in the required field; MBA preferred.
• 10+ years of experience in marketing strategy and planning, with a proven track record of driving growth and achieving revenue targets.
• Experience in a senior marketing role within a large, complex organization.
• Demonstrated success in leading marketing strategy and planning initiatives that have resulted in significant business growth.
• Proven ability to manage and develop high-performing teams.
• Experience in working with Business Units to align marketing strategies with business objectives.
• Track record of successfully managing marketing budgets and optimizing resource allocation.
• Strong leadership skills, with the ability to work via influence and inspire and motivate a diverse team.
• Excellent strategic thinking and analytical skills, with the ability to translate data into actionable insights.
• Exceptional communication and interpersonal skills, with the ability to build strong relationships with stakeholders at all levels.
• Experience in developing and executing integrated marketing campaigns across multiple channels, including digital, social media, and traditional media.
• Proficiency in marketing analytics tools and platforms, with a strong understanding of data-driven marketing.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
• Strong problem-solving skills and the ability to think creatively and strategically.
• High level of emotional intelligence and the ability to navigate complex organizational dynamics.
• Excellent project management skills, with a keen attention to detail and the ability to meet deadlines.
• Adaptability and flexibility, with a willingness to embrace change and drive innovation.
• Strong collaborative mindset, with the ability to work effectively with cross-functional teams.