Marketing & Patient Engagement Associate

NCBioImpact; Chapel Hill (NC); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Eximia Clinical Research seeks a Marketing & Patient Engagement Associate to develop and execute patient-facing and general marketing communications that support patient engagement, study enrollment, brand awareness, and community outreach initiatives.

The role emphasizes copywriting, email marketing, newsletters, database-wide SMS/text communications, general advertising content, patient engagement campaigns, and marketing collateral development to maintain Eximia’s brand voice and

Qualifications

• Bachelor's degree in marketing, communications, journalism, English, or related field preferred.
• 3-5 years of marketing, communications, copywriting, or content-development experience.
• Exceptional written English and editing skills.
• Demonstrated ability to write concise and engaging consumer-facing content.
• Experience developing email campaigns, newsletters, social content, or similar communications.
• Strong attention to detail and ability to manage multiple campaigns.
• Strong organisational and project-management skills.

Responsibilities

• Develop clear, audience-appropriate copy for patient recruitment campaigns, emails, SMS, newsletters, websites, ads, social content, and more.
• Coordinate and execute patient database email campaigns including segmentation and scheduling.
• Create and coordinate SMS/text campaigns ensuring privacy and consent compliance.
• Own production of recurring patient/community newsletters and content calendars.
• Develop creative concepts and copy for digital, social, print, and video advertising.
• Support site-level marketing with events, partnerships, and local campaigns.

Skills

Copywriting

Email marketing

Newsletters

SMS campaigns

Advertising content

Content development

Brand voice

Copy editing

Education

Bachelor's degree in Marketing or related field

Job description

Marketing & Patient Engagement Associate

Eximia Clinical Research

Department: Marketing & Patient Engagement

Reports To: Marketing Manager

Classification: Full-Time

Location: [Remote/Hybrid/On-Site]

Position Summary

The Marketing & Patient Engagement Associate is responsible for developing and executing patient-facing and general marketing communications that support Eximia Clinical Research's patient engagement, study enrollment, brand awareness, and community outreach initiatives.

The position serves as a key content and campaign execution resource within the Marketing team, with particular emphasis on copywriting, email marketing, newsletters, database-wide SMS/text communications, general advertising content, patient engagement campaigns, and marketing collateral development.

The ideal candidate is an excellent writer who can translate complex clinical research and healthcare information into clear, engaging, patient-friendly communications while maintaining accuracy, appropriate regulatory standards, and Eximia’s brand voice.

This role works closely with the Marketing Manager, Digital Marketing Manager, Patient Enrollment Operations, and Site teams.

Essential Responsibilities

1. Copywriting & Content Development

Develop clear, compelling, audience-appropriate copy for:

• Patient recruitment campaigns
• Email communications
• SMS/text campaigns
• Newsletters
• Website and landing-page content
• General advertisements
• Social media content
• Community outreach materials
• Flyers and brochures
• Patient educational materials
• Physician-facing communications
• Internal marketing materials
• Video and digital advertising scripts

Adapt messaging based on audience, including patients, caregivers, physicians, community organizations, and other healthcare stakeholders.

Maintain a consistent Eximia brand voice across communications.

2. Patient Database Email Campaigns

Coordinate and execute communications to Eximia’s patient database, including:

• Study opportunity announcements
• Therapeutic-area campaigns
• Patient re-engagement campaigns
• Seasonal campaigns
• Educational communications
• Company newsletters
• Community event invitations
• General research awareness campaigns

Responsibilities include drafting content, coordinating appropriate audience segmentation, campaign scheduling, proofreading, testing, deployment, and post-campaign reporting.

3. SMS/Text Messaging Campaigns

Develop and coordinate patient database SMS campaigns supporting:

• New study opportunities
• Patient re-engagement
• Community events
• Research awareness
• Recruitment initiatives
• Other approved patient engagement programs

Ensure communications follow established organizational policies regarding patient consent, opt-out requirements, privacy, and approved messaging practices.

4. Newsletter Development

Own the production process for recurring patient/community newsletters.

Responsibilities include:

• Content calendar development
• Topic identification
• Copywriting and editing
• Coordination of graphics
• Internal content collection
• Proofreading
• Distribution
• Basic performance reporting

Develop content that helps maintain a long-term relationship between Eximia and individuals in its patient/community database—not simply communications related to currently enrolling studies.

5. Advertising & Campaign Content

Develop creative concepts and copy for general patient recruitment and brand advertising, including:

• Digital advertisements
• Social media advertisements
• Print advertisements
• Community advertising
• Flyers
• Posters
• Direct mail
• Radio scripts
• Video scripts
• Waiting-room materials
• Site-specific campaigns

6. Community & Local Site Marketing Support

Support the Marketing Manager and individual sites with:

• Community events
• Health fairs
• Local partnerships
• Community Ambassador initiatives
• Physician outreach
• Local advertising
• Site-specific marketing materials

Develop reusable templates and toolkits that can be adapted across Eximia locations.

8. Marketing Calendar & Campaign Coordination

Maintain an organized marketing communications calendar covering:

• Email campaigns
• SMS campaigns
• Newsletters
• Social content
• Study launches
• Community initiatives
• Seasonal campaigns
• Corporate communications

Coordinate deadlines and approvals across relevant stakeholders.

9. Campaign Measurement

In collaboration with the Digital Marketing Manager and Patient Enrollment Operations, track basic engagement metrics including:

• Email open and click-through rates
• SMS engagement
• Unsubscribe/opt-out rates
• Campaign responses
• Leads generated
• Patient inquiries
• Database re-engagement
• Campaign-to-screening/enrollment conversion where measurable

Use performance information to continuously improve messaging.

Qualifications

Required

• Bachelor's degree in marketing, Communications, Journalism, English, Public Relations, Healthcare Communications, or related field preferred.
• 3-5 years of marketing, communications, copywriting, or content-development experience.
• Exceptional written English and editing skills.
• Demonstrated ability to write concise and engaging consumer-facing content.
• Experience developing email campaigns, newsletters, social content, or similar communications.
• Strong attention to detail.
• Ability to manage multiple campaigns simultaneously.
• Strong organizational and project-management skills.

Preferred

Experience in one or more of the following:

• Healthcare marketing
• Clinical research
• Pharmaceutical/life sciences
• Patient engagement
• Health systems
• Physician practices
• Digital health
• Healthcare advertising agency

Experience communicating healthcare concepts to consumer audiences is particularly desirable.