Marketing Communication Specialist

Accentuate Staffing; Raleigh (NC); On-site; USD 70,000 - 100,000; Full time

Job summary

Accentuate Staffing seeks a Marketing Communication Specialist to join a growing Marketing & Communications team in healthcare. The role focuses on compelling content, storytelling, and developing communications that connect with diverse audiences.

You will translate complex healthcare information into clear messaging and collaborate with healthcare professionals and stakeholders. You will manage content for websites, emails, newsletters, and social media, while supporting campaigns and

Qualifications

• Bachelor's degree preferred in marketing, communications, journalism, English or PR.
• 5-7 years of progressive experience in communications, content development or copywriting.
• Exceptional writing, editing, and proofreading skills.
• Experience developing content for multiple audiences and channels.
• Strong experience with digital marketing communications and social media.
• Proficiency with Canva for graphics, presentations and social content.

Responsibilities

• Develop, write, edit, and proofread marketing content for websites, social media, emails, newsletters, brochures, presentations, and other materials.
• Create engaging messaging that communicates services, accreditation programs, and healthcare quality benefits.
• Translate complex healthcare information into clear, accessible content for diverse audiences.
• Develop value-driven messaging highlighting operational efficiency, quality outcomes, and financial impact of accreditation.
• Maintain consistent brand voice across channels and collaborate with internal teams.
• Collaborate with graphic design and marketing teams to ensure timely, accurate projects.

Skills

Exceptional writing

Editing

Verbal communication

Presentation skills

Digital marketing

Canva proficiency

Education

Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or a related field

Tools

Canva

Job description

Accentuate Staffing is seeking an experienced and creative Marketing Communication Specialist to join a growing Marketing & Communications team within the healthcare industry. This position is ideal for a talented marketing professional with a passion for writing, storytelling, social media, and developing compelling content that connects with a variety of audiences. The Marketing Communication Specialist will play an important role in creating engaging marketing communications, strengthening brand awareness, and supporting marketing initiatives for a healthcare accreditation organization and its network of accredited healthcare providers.The ideal candidate is an exceptional writer and communicator who can translate complex healthcare information into clear, engaging, and persuasive messaging. This individual should also be comfortable interacting directly with healthcare professionals, presenting marketing concepts, and collaborating with internal and external stakeholders.

Responsibilities:

Content Development & Copywriting

• Develop, write, edit, and proofread marketing content for websites, social media, email campaigns, newsletters, brochures, presentations, and other marketing materials.
• Create engaging messaging that communicates organizational services, accreditation programs, and the value of healthcare quality and patient safety.
• Translate complex healthcare and technical information into clear, accessible content for different audiences.
• Develop value-driven messaging that communicates the business and financial benefits of healthcare accreditation, including operational efficiency, quality outcomes, market differentiation, and financial performance.
• Maintain consistent brand voice, tone, and messaging across all communication channels.
• Collaborate with internal teams to gather information, identify key messages, and ensure accuracy across marketing materials.

Social Media & Digital Marketing

• Develop and manage social media content across LinkedIn, Facebook, Instagram, and other relevant platforms.
• Write, schedule, and publish engaging social media posts that increase brand awareness and audience engagement.
• Create visually appealing graphics, presentations, and marketing materials using Canva.
• Assist with content calendars, campaign planning, and digital marketing initiatives.
• Monitor social media engagement and campaign performance to identify opportunities for improvement.
• Stay current on digital marketing trends, SEO best practices, and social media strategies.

Client & Partner Marketing Communications

• Work directly with accredited hospitals, surgical centers, physicians, and other healthcare professionals to support their marketing and communication needs.
• Understand client marketing objectives and recommend appropriate communication materials and strategies.
• Develop customized marketing content that helps healthcare organizations promote their accreditation achievements and commitment to quality patient care.
• Prepare and deliver professional presentations to healthcare partners and other stakeholders regarding marketing programs, materials, and promotional opportunities.
• Communicate the value of healthcare accreditation in terms of organizational performance, operational efficiencies, quality outcomes, market differentiation, and long-term financial sustainability.
• Serve as a knowledgeable, responsive, and professional marketing resource for internal teams and external partners.
• Collaborate with graphic design and marketing team members to ensure projects are completed accurately and on schedule.

Marketing Strategy & Project Coordination

• Support the development and execution of integrated marketing campaigns and communication initiatives.
• Incorporate value-based messaging throughout marketing materials, presentations, and stakeholder communications.
• Collaborate with marketing leadership to identify content opportunities and implement creative marketing solutions.
• Manage multiple writing assignments and marketing projects simultaneously while meeting deadlines.
• Ensure marketing materials meet branding, quality, and communication standards.
• Contribute creative ideas to increase brand visibility, strengthen partner relationships, and improve audience engagement.
• Evaluate content effectiveness and recommend improvements based on engagement, feedback, and campaign results.

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or a related field preferred.
• 5-7 years of progressive experience in communications, content development, copywriting, or a related field.
• Exceptional writing, editing, and proofreading skills.
• Demonstrated experience developing content for multiple audiences and marketing channels.
• Strong experience with digital marketing communications and social media.
• Proficiency with Canva is required, including creating marketing graphics, presentations, and social media content.
• Excellent verbal communication and presentation skills, with the confidence to interact directly with healthcare professionals and business stakeholders.
• Ability to translate complex or technical information into clear, engaging, and effective messaging.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Creative, detail-oriented, and comfortable working independently as well as collaboratively.

Preferred Qualifications

• Marketing or communications experience within the healthcare industry, particularly hospitals, health systems, surgical centers, medical organizations, or healthcare-related services.
• Advertising or marketing agency experience, particularly in a client-facing role involving copywriting, content creation, and presentations.
• Experience developing marketing materials for professional, technical, or specialized audiences.
• Familiarity with SEO best practices and keyword research.
• Knowledge of healthcare terminology, medical services, or healthcare quality initiatives.
• Experience with email marketing platforms, content management systems, and digital marketing analytics.