Marketing Operations Transformation Executive Director

JPMorgan Chase & Co.; Chicago (IL); On-site; USD 180,000 - 240,000; Full time

Job summary

JPMorgan Chase & Co. in Chicago seeks an Executive Director to define, implement, and operate the end-to-end marketing content supply chain across Workfront, AEM Assets, and DAM ecosystems.

You will lead a multi-quarter portfolio, align with Martech, Technology and production teams, and drive AI-enabled optimization of content delivery for global customers. The role requires 12+ years in Marketing Operations or Digital Transformation, deep Adobe expertise, and a proven track record in

Qualifications

• 12+ years in Marketing Operations, Digital Transformation, or MarTech leadership.
• Deep expertise with Adobe Experience Manager (AEM), Workfront Planning, Workflow, and Automation, DAM platforms in general, and familiarity with the Adobe family of applications.
• Experience leading large-scale, cross-functional transformation programs.
• A consultative style with strong integration and systems-thinking capabilities.
• Expertise in taxonomy, metadata governance, and workflow design.
• Proven ability to influence vendors and senior stakeholders and drive alignment.
• Transformation of current marketing workflows and content operations to realize time and cost savings and improved user experience.
• A fully integrated marketing technology ecosystem across Workfront, AEM, and DAM.
• Successful migration to AEM Assets Cloud.

Responsibilities

• Define and deliver a multi-year content supply chain transformation strategy and roadmap aligned to marketing priorities and business outcomes.
• Partner with stakeholders to translate needs into process, platform, automation, and operating model solutions.
• Identify opportunities across the end-to-end workflow, define future state, and drive enhancements across platforms, automation, and governance.
• Establish KPIs and measurement (e.g., cycle time, throughput, adoption, quality, compliance, cost-to-serve) and report realized value.
• Identify and prioritize AI/automation use cases to reduce manual effort and improve decision-making and throughput.
• Lead DAM modernization and unification (AEM Assets), enabling reliable content delivery across channels and distribution platforms.
• Define and implement DAM integrations (Workfront, Creative Cloud, Frame.io, and selected non-Adobe tools).
• Deploy and drive adoption of Adobe applications (e.g., Content Hub, Dynamic Media, GenStudio, Express) aligned to priority use cases.
• Manage vendors and dependencies (Adobe and third parties), including delivery, risk, and commercial performance.
• Lead change management and operating model evolution to drive sustainable adoption.
• Manage risks, interdependencies, and delivery across a multi-quarter portfolio; ensure transparent governance and communications.

Skills

Adobe Experience Manager

Workfront Planning

Workflow Automation

DAM platforms

Marketing Operations leadership

Cross-functional transformation

Stakeholder management

Taxonomy governance

Vendor management

Change management

Tools

Frame.io

Adobe Creative Cloud

Content Hub

Dynamic Media

GenStudio

Express

Job description

The J.P. Morgan Commercial & Investment Bank is experiencing a transformation in its content supply chain operations to enable faster development and delivery of marketing campaigns to its global customers and prospects.

As a Marketing Operations Transformation Executive Director on the Corporate Investment Bank team, you will define, implement and operate the end-to-end marketing content supply chain. You will be responsible for spanning multiple applications, including Adobe Workfront, Adobe Experience Manager (AEM) Assets and other Adobe AI-enabled tools. You will own a multi-quarter strategic portfolio spanning platform integration, Digital Asset Management (DAM) operations and modernization, expansion of the Adobe application ecosystem, and ensuring content delivery to multiple channels. You will manage a team of Marketing Operations professionals and work closely with Martech, Technology, Product Experience, and the Integrated Marketing Centers of Excellence production teams.

Job Responsibilities

• Define and deliver a multi-year content supply chain transformation strategy and roadmap aligned to marketing priorities and business outcomes.
• Partner with stakeholders to translate needs into process, platform, automation, and operating model solutions.
• Identify opportunities across the end-to-end workflow, define future state, and drive enhancements across platforms, automation, and governance.
• Establish KPIs and measurement (e.g., cycle time, throughput, adoption, quality, compliance, cost-to-serve) and report realized value.
• Identify and prioritize AI/automation use cases to reduce manual effort and improve decision-making and throughput.
• Lead DAM modernization and unification (AEM Assets), enabling reliable content delivery across channels and distribution platforms.
• Define and implement DAM integrations (Workfront, Creative Cloud, Frame.io, and selected non-Adobe tools).
• Deploy and drive adoption of Adobe applications (e.g., Content Hub, Dynamic Media, GenStudio, Express) aligned to priority use cases.
• Manage vendors and dependencies (Adobe and third parties), including delivery, risk, and commercial performance.
• Lead change management and operating model evolution to drive sustainable adoption.
• Manage risks, interdependencies, and delivery across a multi-quarter portfolio; ensure transparent governance and communications.

Required qualifications, capabilities, & skills

• 12+ years in Marketing Operations, Digital Transformation, or MarTech leadership
• Deep expertise with Adobe Experience Manager (AEM), Workfront Planning, Workflow, and Automation, DAM platforms in general, and familiarity with the Adobe family of applications
• Experience leading large-scale, cross-functional transformation programs
• A consultative style with strong integration and systems-thinking capabilities
• Expertise in taxonomy, metadata governance, and workflow design
• Proven ability to influence vendors and senior stakeholders and drive alignment
• Transformation of current marketing workflows and content operations to realize time and cost savings and improved user experience
• A fully integrated marketing technology ecosystem across Workfront, AEM, and DAM
• Successful migration to AEM Assets Cloud

Preferred qualifications, capabilities, & skills

• A unified taxonomy, governance and a scalable, organization-wide DAM
• Financial services or large enterprise experience preferred
• Improved speed and efficiency of content production and distribution
• Enablement of AI-driven marketing operations
• Reduction in manual workflows and operational friction