Marketing Operations Specialist, Consultant - B2B

Blue Shield of CA; California, Long Beach (MO, CA); On-site; USD 65,000 - 100,000; Full time

Job summary

An established industry player is seeking a Marketing Operations Specialist to enhance B2B growth strategies. This dynamic role involves managing marketing initiatives and project management, requiring a strong background in B2B marketing and sales enablement. The ideal candidate will have at least 7 years of relevant experience, demonstrating critical thinking and excellent communication skills. Join a forward-thinking team that values agility and continuous improvement, and help drive impactful marketing strategies in the health insurance sector. This position offers an exciting opportunity to influence B2B commercial acquisition and retention initiatives.

Qualifications

• 7+ years of relevant experience in marketing and project management.
• Strong business acumen with excellent communication and negotiation skills.

Responsibilities

• Manage intake support of marketing initiatives and project management.
• Collaborate with creative teams and internal customers for successful project execution.

Skills

Project Management

Critical Thinking

Problem-Solving

Negotiation Skills

Communication Skills

Education

Bachelor's Degree

Tools

Workfront

Smartsheet

JIRA

Job description

The B2B Growth team develops strategies for B2B commercial acquisition, retention, and go-to-market initiatives to support sales enablement. The Marketing Operations Specialist, Consultant - Commercial will report to the Senior Manager, B2B Growth. In this role, you will manage the intake support of marketing initiatives, including project management across the B2B Growth team.

Your Knowledge and Experience

1. Requires a bachelor's degree or equivalent experience and/or an equivalent combination of education and experience.
2. Requires at least 7 years of relevant experience, including marketing.
3. Requires experience in project management leveraging tools like Workfront, Smartsheet, and JIRA.
4. Requires strong business acumen with critical thinking, problem-solving, and decision-making skills in collaboration with creative teams, project partners, and internal customers.
5. Knowledge of health plans and insurance products and services is desired.
6. Knowledge of marketing principles and practices, including product launch and promotion, is desired.
7. Experience in B2B marketing, sales enablement, and go-to-market launches is highly desired.
8. Embraces change, exemplifies agile principles, embodies a continuous improvement mindset, and anticipates business needs while being flexible with shifting priorities.
9. Excellent interpersonal, negotiation, written, and verbal communication skills.
10. Ability to independently develop and implement project plans.

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