Marketing Operations Specialist

Starchild; United States; Remote; USD 33,000 - 54,000; Full time

Benefits offered by this job

Flexible / remote work

Social insurance + health insurance

Learning & development opportunities

Job summary

Starchild is building the interface for working with AI agents and seeks a Marketing Operations Specialist to own content and social media presence in China. You’ll drive content strategy, KOL engagement, and platform operations to translate AI product capabilities into compelling narratives for Chinese audiences.

You will collaborate with the founder and product team, manage external creators, and coordinate with BD to align marketing with business goals, all while adapting messaging to dynamic

Qualifications

• Bachelor’s degree or above in marketing or related fields.
• 3+ years of marketing/content operations/social media experience in China.
• Native or fluent Chinese with cultural nuance.
• Deep understanding of major Chinese social media platforms.

Responsibilities

• Develop and execute content strategies across tutorials, short videos, articles, livestreams tailored to Chinese platforms.
• Create tutorial-style content that helps users understand and adopt Starchild’s AI products; produce clear walkthroughs and guides.
• Identify, engage, and manage KOLs/influencers in AI/tech; build long-term creator partnerships.
• Plan and run creative social media campaigns to grow brand awareness and user acquisition in China.
• Monitor platform trends, algorithm changes, and audience behavior to optimize content performance.
• Track content metrics and iterate on strategy based on data.

Skills

Content strategy

KOL engagement

Social media management

Chinese content creation

Education

Bachelor’s degree or above (Marketing/Communications/Media preferred)

Job description

About the opportunity:

Starchild is building the interface for working with AI agents.

Our product brings together chat, automation, tools, memory, workflows, and multimodal creation into one AI-native workspace. We are exploring what happens when agents are not just assistants, but active collaborators that can help people research, build, monitor, create, and operate.

We are looking for people who enjoy building from first principles, moving quickly, and turning messy, open-ended problems into products that feel simple and useful.

We are looking for a well-rounded Marketing Operations Specialist to join Starchild and drive our content and social media presence in China’s AI space. You’ll own content strategy creation, KOL engagement, and platform operations — turning AI product capabilities into compelling narratives that resonate with Chinese audiences across social platforms.

What you’ll be working on:

• Develop and execute content strategies across multiple formats (tutorials, short videos, articles, livestreams) tailored to different Chinese social media platforms.
• Create tutorial-style content that helps users understand and adopt Starchild’s AI products; produce clear, engaging walkthroughs and how-to guides.
• Identify, engage, and manage KOLs / influencers in the AI and tech space; build and maintain long-term creator partnerships.
• Plan and run creative social media campaigns across major Chinese social platforms to grow brand awareness and user acquisition.
• Monitor platform trends, algorithm changes, and audience behavior to continuously optimize content performance.
• Track and analyze content metrics (reach, engagement, conversion) and iterate on strategy based on data.

Who will you be working with?

• Work directly with the founder and product team to understand AI product capabilities and translate them into content.
• Collaborate with external KOLs, creators, and agency partners for content production and distribution.
• Coordinate with the BD team to align marketing initiatives with business development goals.

What challenges will you face?

• Operating in a fast-moving AI market where product features and messaging evolve rapidly.
• Balancing creative content production with data-driven platform optimization.
• Navigating the unique dynamics of each Chinese social platform — what works on one may not work on another.
• Building KOL relationships from scratch in a niche AI/tech segment.

About you:

• Bachelor’s degree or above; Marketing, Communications, Media, or related fields preferred.
• 3+ years of experience in marketing, content operations, or social media management in China.
• Native or fluent Chinese speaker; able to create high-quality Chinese content with cultural nuance.
• Deep understanding of major Chinese social media platforms and their respective content ecosystems.
• Experience working close to the AI / tech space — comfortable with AI concepts and able to translate them into accessible content.
• Strong content creation skills — writing, editing, and basic video production.
• Experience with KOL / influencer engagement and management.
• Creative, proactive, and comfortable working in a startup environment with evolving priorities.

Bonus:

• Existing KOL / creator network in the AI or tech space.
• Experience with AI tools for content creation (e.g., AI image / video generation, AI writing assistants).
• English proficiency for cross-team communication.
• Experience managing paid social campaigns on Chinese platforms.

Additional Info:

• Competitive base salary + performance bonus.
• Flexible / remote work options.
• Social insurance + commercial health insurance.
• Learning & development opportunities at the AI frontier.

Getting the job

We’re actively seeking talented individuals to join our team outside of our typical hiring schedule. This proactive approach allows us to connect with exceptional candidates like you even before specific positions become available.

On average, successful candidates go through five rounds of interviews and tests. Our hiring process begins by meeting with our People Team, who help facilitate the process of placing you in your new role. You can expect to share your experience and ideas in online video interviews with our hiring team, made up of management and potential new colleagues.

We are still early, which means the work is high-ownership, fast-moving, and often ambiguous. You will have the opportunity to influence not just what we build, but how we build it.

If you are excited about AI agents, product craft, technical depth, and the future of human-computer collaboration, we’d love to hear from you.

Starchild is an equal opportunity employer. We welcome applicants from all backgrounds and are committed to building a respectful, inclusive hiring process.