Marketing Operations Specialist

Altrata; New York (NY); On-site; USD 75,000 - 90,000; Full time

Job summary

A leading global data intelligence firm is seeking a Marketing Operations Specialist to manage and optimize its marketing technology stack. The role involves campaign execution, data management, and cross-functional support within the marketing team. Ideal candidates should have 3-5 years of B2B marketing operations experience and expertise in Salesforce and Pardot. Competitive compensation and benefits are offered.

Benefits

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

Tuition assistance

Qualifications

• 3–5 years of experience in B2B marketing operations, preferably in SaaS or DaaS companies.
• Proven expertise with Salesforce and Pardot.
• Strong understanding of marketing and sales funnels.

Responsibilities

• Manage and optimize campaigns in Pardot, including email programs.
• Ensure tight integration between Pardot and Salesforce.
• Use tools to track web behavior and campaign performance.

Skills

Salesforce

Pardot (Marketing Cloud Account Engagement)

Google Analytics

Google Tag Manager

Analytical mindset

Communication skills

Education

3–5 years of experience in B2B marketing operations

Tools

Pardot

Salesforce

Google Analytics

Google Tag Manager

Job description

Join to apply for the Marketing Operations Specialist role at Altrata

Join to apply for the Marketing Operations Specialist role at Altrata

This range is provided by Altrata. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$75,000.00/yr - $90,000.00/yr

Additional compensation types

Annual Bonus

The Marketing Operations Specialist will play a critical role in managing and optimizing our marketing tech stack, driving campaign execution, and ensuring clean, actionable data flows across systems. You will be the go-to expert on our marketing systems, supporting demand generation, lifecycle marketing, and sales enablement through operational excellence.

Key Responsibilities

• Marketing Automation: Manage and optimize campaigns in Pardot, including email programs, lead nurturing, and automated workflows
• CRM Management: Ensure tight integration between Pardot and Salesforce, maintain data hygiene, and support lead routing, scoring, and attribution
• Data & Analytics: Use a variety of tools to track web behavior, campaign performance, and lead source attribution
• Campaign Operations: Support campaign setup and execution, including landing pages, forms, tracking, and reporting
• Reporting & Dashboards: Build and maintain dashboards and reports for marketing performance, funnel analysis, and pipeline attribution
• Cross-Functional Support: Work closely with Sales, Commercial Operations, and the larger marketing team to align systems and processes across the go-to-market motion
• Tech Stack Management: Own and maintain the marketing technology stack; evaluate and onboard new tools as needed

Requirements

• 3–5 years of experience in B2B marketing operations, preferably in SaaS or DaaS companies
• Proven expertise with Salesforce, Pardot (Marketing Cloud Account Engagement), Google Analytics, and Google Tag Manager)
• Strong understanding of marketing and sales funnels, lead lifecycle management, and marketing attribution
• Analytical mindset with attention to detail and proficiency in pulling insights from data
• Experience with data hygiene, segmentation, and A/B testing
• Excellent communication and collaboration skills

Nice to Have

• Experience with additional tools like Clay, ABM platforms, or marketing performance platforms
• Basic HTML or CSS for email and landing page edits
• Familiarity with B2B buyer journeys and account-based marketing (ABM)

About Altrata

Altrata is a global leader in people intelligence. It includes more than 100 million profiles on wealthy individuals around the world and more than 12 million profiles on senior decision makers, board members and c-suite leaders. Altrata provides intelligence on the people who are most impactful to our clients’ success.

Advanced integration solutions allow deeper insights and access to billions of connections helping clients close more deals, manage risk, and identify up and coming talent quickly. Our data is actionable, accurate, and comprehensive. Powered by a global team of more than 400 researchers who are committed to maintaining millions of profiles and changing data points, so you can effectively engage and make meaningful, lasting connections.

Altrata is actively committed to promoting, fostering, and nurturing a diverse and inclusive environment, and all applicants will receive equal consideration regardless of race, sex, religion, color, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We recognize that these types of statements appear often in job descriptions. At Altrata, we really and truly mean it.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Information Services

Referrals increase your chances of interviewing at Altrata by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

Tuition assistance

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