Marketing Operations Specialist

Hayes Co.; Mesquite (TX); On-site; USD 64,000 - 75,000; Full time

Benefits offered by this job

Health coverage starts fast

Dental premiums covered for 2026

Life Insurance + 401(k) match

PTO & holidays

Weekly paychecks

Tuition grants & reimbursement

Quarterly bonuses

Job summary

Hayes Co. is seeking a Marketing Operations Specialist to manage campaigns, CRM data, and reporting from our Mesquite office.

You will implement email programs in HubSpot, coordinate content deployment, and optimize workflows to support revenue marketing. The ideal candidate has 3–6 years in marketing operations, experience with CRM platforms, and a strong analytical mindset to deliver actionable performance insights for sales leadership.

Qualifications

• 3–6 years of experience in marketing operations, CRM management, email marketing, or campaign execution.
• Experience working in supply chain marketing preferred.
• Experience supporting revenue-generating marketing functions strongly preferred.

Responsibilities

• Build and launch email marketing campaigns in HubSpot.
• Manage list segmentation, audience imports, and campaign scheduling.
• Audit and maintain marketing automation workflows.
• Publish blogs, case studies, landing pages, and gated content.
• Support trade show campaign execution including pre-event, onsite, and post-event marketing workflows.

Skills

Attention to detail

Analytical skills

Campaign management

Marketing workflows

Cross-functional collaboration

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

HubSpot

Google Analytics

Marketing automation

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing Operations Specialist

Full Time Office Mesquite, TX, US

30+ days ago Requisition ID: 1600

Salary Range: $63,920.00 To $75,200.00 Annually

Position Overview

This role is responsible for managing marketing systems, campaign execution, CRM organization, reporting, content deployment, and workflow automation. The ideal candidate is highly organized, has excellent time management skills, is system-oriented, and experienced in turning marketing strategy into executable programs across email, web, CRM, and sales enablement channels.

This role works closely with the Revenue Marketing Manager and Creative team to ensure campaigns are launched efficiently, assets are properly deployed, and performance data remains accurate and actionable.

Key Responsibilities

Campaign Execution & Deployment

• Build and launch email marketing campaigns in HubSpot
• Execute nurture workflows, lead routing, and lifecycle campaigns
• Manage list segmentation, audience imports, and campaign scheduling
• Coordinate campaign deployment timelines and execution schedules

Marketing Systems & CRM Management

• Maintain HubSpot CRM organization, contact hygiene, and list integrity
• Support lead management workflows and data quality initiatives
• Audit and maintain marketing automation workflows
• Assist in managing integrations between marketing platforms and internal systems

Reporting & Performance Visibility

• Track campaign metrics including email, lead conversion, and content performance
• Support SQL, MQL, and lead attribution reporting; maintain dashboards for sales and leadership visibility
• Assist with reporting preparation for executive presentations and business reviews

Content Operations & Publishing

• Publish blogs, case studies, landing pages, and gated content
• Maintain content calendars and deployment schedules
• Support content distribution across email, website, and social platforms
• Work with team to maintain content archives and asset libraries
• Support sequence deployment and asset organization for business development teams.
• Maintain version control and access to customer-facing sales materials

Event & Campaign Support

• Support trade show campaign execution including pre-event, onsite, and post-event marketing workflows
• Assist with registration systems, lead uploads, and post-event reporting

Required Qualifications

Education & Experience

• Bachelor’s degree in marketing, Communications, Business, or related field preferred
• 3–6 years of experience in marketing operations, CRM management, email marketing, or campaign execution
• Experience working in supply chain marketing preferred
• Experience supporting revenue-generating marketing functions strongly preferred

Technical Skills

• HubSpot (or equivalent CRM/marketing automation platform)
• Marketing workflow automation
• Google Analytics and reporting systems
• Ability to work independently with minimal supervision

Required

• HubSpot (or equivalent CRM/marketing automation platform)
• Marketing workflow automation
• Google Analytics and reporting systems
• Ability to work independently with minimal supervision

Core Competencies

• Strong attention to detail; process-oriented and highly organized
• Strong analytical and reporting capabilities
• Ability to manage multiple campaigns and deadlines simultaneously
• Strong understanding of marketing workflows
• Comfortable working cross-functionally with marketing, sales, and internal teams

Travel Requirements

• Occasional travel for events and team collaboration; estimated travel less than 15%

Success in This Role

Success in this role will be measured by:

• Accurate and timely execution of marketing campaigns
• Strong CRM hygiene and workflow consistency
• Reliable reporting visibility across campaigns and sales activity
• Improved speed and efficiency of campaign deployment
• Accurate lead tracking and lifecycle management
• Effective support of sales enablement and revenue marketing initiatives

Benefits Offered:

• Health Coverage That Starts Fast– Medical, Dental & Vision kicks in the first of the month after just 30 days.
• Smile on Us– We’re covering your dental premiums for all of 2026!
• Security You Can Count On– Paid Life Insurance + 401(k) with company match.
• Time Off from Day One– PTO, holidays, and 2 floating holidays for flexibility.
• Weekly Paychecks– Because waiting is overrated.
• Invest in YOU– Full tuition grants & tuition reimbursement.
• Celebrate Success– Quarterly performance bonuses.