Marketing Operations Manager, Campaigns

Figma; West New York (NJ); Remote; USD 102,000 - 238,000; Full time

Job summary

A leading design collaboration platform is seeking a Marketing Operations Specialist to optimize marketing campaigns and ensure data integrity. Candidates should have at least 4 years in marketing operations at a B2B company and experience with related technologies. The position offers a full-time role, competitive compensation, and the flexibility to work remotely within the US.

Benefits

Health, dental & vision benefits

Retirement with company contribution

Generous PTO

Learning & development stipend

Work from home stipend

Qualifications

• 4+ years of experience within marketing operations in a B2B software company.
• Experience with marketing technology platforms.
• Familiarity with analytics tools is a plus.

Responsibilities

• Oversee campaign operations across various channels.
• Ensure leads are properly enriched and routed to Sales.
• Continuously improve processes for efficiency and accuracy.

Skills

Experience within marketing operations

Analytical thinking

Strong understanding of the lead lifecycle

Ability to turn data into actionable insights

Comfort working in a fast-paced environment

Tools

Salesforce

Splash

Customer.io

Zapier

Madkudu

Sanity

Job description

Overview

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

We are looking for someone to join the Marketing Operations team to own and optimize the systems, processes, and data behind revenue-generating marketing campaigns at Figma. This role ensures accurate lead capture, scoring, tracking, and reporting across all Figma demand generation channels such as Events, Webinars, Paid Marketing, and Content. You will work closely with Demand Gen, Field Marketing, Paid Marketing, Product Marketing, and Sales to ensure seamless campaign execution, reliable data flow, and clear attribution, while sharing insights that inform strategy and drive continuous improvement. If you are passionate about operational excellence and thrive on solving complex challenges, we’d love to hear from you.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you will do at Figma

• Oversee campaign operations at Figma across Events, Webinars, Conferences, Gated Content, Paid Marketing and more.
• Ensure leads are properly enriched, segmented, and routed to Sales with accurate attribution and clear SLAs, and that follow-up by Sales is timely and aligned with engagement expectations.
• Partner with Marketing and Sales to build, refine, and scale automated and personalized Outreach sequences that increase engagement and drive measurable pipeline impact.
• Own the evolution of our predictive lead scoring model, ensuring the best quality and highest intent leads are handed off to Sales.
• Continuously improve processes and systems to enable scale, efficiency, and data accuracy across marketing operations.

We’d love to hear from you if you have

• 4+ years of experience within marketing operations within a B2B software company.
• Experience working with marketing technology platforms such as Salesforce, Splash, Zuddle, Customer.io, Madkudu, Zapier, Sanity.
• Strong understanding of the lead lifecycle, funnel metrics, and campaign attribution.
• Analytical thinking with the ability to turn data into actionable insights and recommendations.
• A bias for action and comfort working in a fast-paced, evolving environment.

Nice to have

• Familiarity with analytics tools (e.g., Looker, Tableau) and a working knowledge of SQL.
• Experience using AI tools like Clay to streamline campaign creation, enhance personalization, and improve performance.

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.

Annual Base Salary Range (SF/NY Hub): $102,000 — $238,000 USD

Equal opportunity

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace — we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to [e-mail]. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

• Holding interviews in an accessible location
• Enabling closed captioning on video conferencing
• Ensuring all written communication be compatible with screen readers
• Changing the mode or format of interviews

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma\'s Candidate Privacy Notice.