Marketing Operations Manager

Avolve Software Group; Yorktown (VA); Remoto; USD 110.000 - 150.000; Tempo pieno

Descrizione del lavoro

Avolve is seeking a Marketing Operations Manager to own and optimize the systems, data, and processes that power our marketing engine. You will manage HubSpot, drive automation, and oversee data governance across campaigns, events, and product launches.

You will collaborate with Marketing, Sales, and Revenue Operations to scale programs, implement AI-enabled workflows, and ensure measurement and governance standards are followed.

Competenze

• Bachelor’s degree in marketing, business, communications, information systems, or a related field.
• 4–6 years of experience in marketing operations or revenue operations.
• Hands-on HubSpot administration, including workflows, lifecycle management, and reporting.
• Experience with lead management, funnel architecture, and data governance.
• Proven ability to build dashboards and actionable insights for leadership.
• Experience with Asana and other marketing productivity platforms.

Mansioni

• Own HubSpot administration and platform governance.
• Design and optimize marketing automation workflows and lead scoring.
• Manage campaigns, lifecycle stages, and reporting for demand generation.
• Ensure data quality, segmentation, and privacy compliance.
• Train and enable sales teams; drive cross-functional collaboration.
• Lead Martech strategy, integrations, and AI-enabled workflows.

Conoscenze

HubSpot administration

Lead management

Data analysis

Stakeholder management

Marketing automation

Formazione

Bachelor’s degree in marketing, business, communications, information systems, or related field

Strumenti

HubSpot

Asana

Descrizione del lavoro

About Avolve

Avolve is the global market leader in electronic plan review for local governments. We made the INC 5000 2026 list as one of the fastest growing private companies in the US, and our government expertise was acknowledged when we were honored to be the only plan review vendor on the Government Technology’s GovTech 100 list for 2026 - a summary of 100 innovative companies making a significant contribution to the public sector.

At Avolve we digitalize the review and approval of plans for permit applications, for both citizen and commercial planning developments. This enables government jurisdictions to improve efficiency and processes, as well as optimizing the experience for both permit applicants and plan reviewers.

We have over 350 customers globally and are expanding fast, because we have a suite of best-in-class solutions that offer choice to cities, counties, municipalities, and states. We partner with some of the leading technology providers out there, including Microsoft, Google, and Esri - in fact, we are the only vendor that has Esri GIS functionality embedded in the plan review solution, which has earned us the Esri State and Local Government Specialty in recognition for our innovation.

It is an exciting time to join Avolve - we are expanding into new territories and have great vision for our technological solutions. As a team, we take enormous pride in the quality of our work, and our people come to work because they enjoy being part of the Avolve family and helping our customers to create safe and thriving communities.

Position Summary

Avolve is seeking a Marketing Operations Manager to own and optimize the systems, processes, data, technologies, and operational framework that power our marketing engine.

Reporting to the Director of Marketing, this role will be responsible for the strategic administration and continuous optimization of HubSpot, marketing automation, campaign operations, lead lifecycle architecture, attribution reporting, segmentation, data governance, and marketing project management. The role will also evaluate, implement, and operationalize AI-enabled tools and workflows in operations. This individual will play a critical role in ensuring marketing programs are executed efficiently, measured accurately, and scaled effectively across the organization.

Working closely with Marketing, Sales, Revenue Operations, Customer Success, and Business Development teams, this role serves as the operational backbone of the marketing organization. They will build and support the infrastructure behind demand generation programs, customer marketing initiatives, partner marketing campaigns, webinars, events, product launches, nurture programs, and go-to-market initiatives.

The ideal candidate is highly analytical, process-oriented, technically proficient, and passionate about creating scalable systems that help teams perform at a higher level. They bring a service-first mindset and view themselves as an enabler of success for the broader organization. As the organization's marketing operations expert, they proactively educate, train, and support stakeholders while driving operational consistency, process governance, adoption of best practices, and continuous improvement.

Responsibilities

Marketing Automation, HubSpot Administration, and Platform Ownership

• Serve as the primary owner and administrator of HubSpot.

• Design, build, and optimize marketing automation workflows, nurture programs, lead scoring models, lifecycle stages, and customer journeys.

• Own and optimize lead routing, qualification, and handoff processes to ensure marketing-generated leads are delivered accurately, tracked consistently, and actionable by ADR, BDR, and Sales teams.

• Maintain marketing technology systems and ensure integrations are functioning properly.

• Develop governance standards, naming conventions, documentation, and operational best practices.

• Identify opportunities to automate manual processes and improve marketing efficiency, leveraging AI-enabled automation to reduce manual effort and improve campaign execution.

Campaign Operations, Automation, and Program Support

• Partner with Growth Marketing, Product Marketing, Customer Marketing, and Partner Marketing stakeholders to operationalize campaigns and go-to-market programs with AI-assisted workflows.

• Review and deploy campaign assets including emails, workflows, landing pages, forms, lists, automation programs, and reporting.

• Support webinars, events, customer expansion, advocacy, product launch, and partner marketing initiatives through operational execution.

• Ensure campaigns are properly tagged, tracked, measured, documented, and deployed using established quality assurance standards and repeatable processes.

Data Governance, Segmentation, and Compliance

• Own database health, governance, and ongoing hygiene initiatives.

• Conduct audits to identify duplicates, incomplete records, data inconsistencies, and compliance risks while partnering cross-functionally to maintain data quality standards.

• Develop audience segmentation strategies that improve targeting, personalization, and campaign performance.

• Support privacy regulations, consent management, subscription preferences, and communication compliance requirements.

Analytics, Reporting, and Business Insights

• Build and maintain HubSpot dashboards for campaign, funnel, pipeline, customer, partner, and engagement reporting.

• Deliver regular reporting and insights for marketing leadership and executive stakeholders.

• Analyze campaign, nurture, lifecycle, and funnel performance to identify optimization opportunities.

• Develop recommendations that improve efficiency, effectiveness, and marketing contribution to revenue.

Marketing Project Management and Operational Excellence

• Serve as administrator and power user for Asana and other marketing productivity platforms.

• Manage marketing workflows, project templates, intake processes, campaign calendars, resource planning, and operational roadmaps.

• Improve project visibility, prioritization, cross-functional coordination, and execution consistency.

• Document standard operating procedures, governance standards, workflows, and best practices while driving continuous process improvement and scalability.

MarTech Strategy, Integrations, and Enablement

• Evaluate, implement, optimize, and govern marketing technology platforms, integrations, vendors, and data flows that support organizational goals.

• Manage vendor relationships, platform adoption, budgeting support, renewals, and technology planning activities.

• Evaluate AI-enabled MarTech tools and establish governance, integration, adoption, and appropriate-use standards.

• Train and support Sales, ADRs, and BDRs on HubSpot, lead management processes, routing workflows, reporting tools, and best practices, partnering with Revenue Operations and sales leadership to improve adoption, lead quality, follow-up, and conversion.

Qualifications

• Bachelor’s degree in marketing, business, communications, information systems, or a related field, or equivalent professional experience.

• 4-6 years of experience in marketing operations, marketing automation, revenue operations, or a related discipline.

• Hands-on experience administering HubSpot, including workflows, lifecycle management, lead scoring, reporting, segmentation, marketing automation, and attribution.

• Strong understanding of lead management, funnel architecture, database governance, data quality, compliance, and marketing performance measurement.

• Experience building dashboards, reporting frameworks, and actionable insights for marketing leadership and executive stakeholders.

• Experience managing marketing technology platforms, integrations, vendors, operational workflows, and project management systems such as Asana.

• Demonstrated ability to use AI tools responsibly to support research, analysis, workflow automation, content development, and productivity while applying appropriate governance and quality control.

• Strong analytical, organizational, communication, and stakeholder management skills, with the ability to manage multiple priorities in a fast-paced remote