Marketing Operations Manager

Crusoe; San Francisco (CA); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Competitive compensation and equity

Paid time off

Comprehensive health, dental & vision

HSA contributions

Parental leave

401(k) Retirement plan with company m

Life insurance

Tuition reimbursement

Mental health & wellness support

Commuter benefits

Daily meals allowance

Job summary

Crusoe is seeking a Marketing Operations Manager to run the day-to-day execution of its marketing programs. You will build and QA campaigns in Marketo and Salesforce, manage data flows, and partner with marketing teams to launch programs accurately and on time.

You will help scale the function by evaluating new capabilities, improving processes, and building AI-assisted tooling to accelerate execution. This role suits a meticulous, systems-minded operator in a fast-paced environment.

Qualifications

• 5+ years of marketing operations or marketing automation in B2B.
• Hands-on campaign execution and data management experience.
• Deep Marketo expertise: programs, tokens, emails, forms, lifecycle, scoring.
• Strong Salesforce knowledge: campaigns, leads vs. contacts, reports.
• Experience cleaning and importing marketing data at volume.
• Ability to trace data across a growing martech stack and diagnose breaks.
• Practical AI fluency; experience building AI-assisted tools.
• Excellent analytical skills and stakeholder-facing reporting.
• Experience supporting diverse teams (web, events, content, product).
• Clear communication and meticulous attention to detail.

Responsibilities

• Build and configure Salesforce campaigns end to end and manage audience lists.
• Build, QA, and deploy emails and nurture programs in Marketo with segmentation and tests.
• Create Marketo forms on Crusoe-hosted pages and coordinate with web team.
• Stand up Marketo programs for webinars, events, and product launches.
• Run end-to-end data imports, mapping, deduplication, and normalization.
• Maintain data hygiene across Marketo and Salesforce; dedupe and unsubscribes.
• Collaborate with Events, Digital, Content, Brand, Web, and Product Marketing.
• Partner with Revenue Ops and Sales on lead routing and lifecycle stages.
• Build AI-assisted tooling and automated workflows to scale recurring work.
• Evaluate new tools and improve processes as the team grows.

Skills

Marketing operations

Marketo expert

Salesforce

Data management

AI fluency

Analytics

Stakeholder management

Communication

Organization

Project coordination

Education

Bachelor's degree in Marketing or Business

Marketo Certified Expert (MCE) a plus

Tools

Marketo

Salesforce

Sigma

Knak

Qualified

Webflow

Google Analytics

Workato

Job description

Crusoe is on a mission to accelerate the abundance of energy and intelligence. As the only vertically integrated AI infrastructure company built from the ground up, we own and operate each layer of the stack - from electrons to tokens - to power the world's most ambitious AI workloads. When you join Crusoe, you join a team that is building the future, faster.

We're in the midst of the greatest industrial revolution of our time. The demand for AI compute is boundless, and power is a bottleneck. We're solving that - with an energy-first approach that makes AI infrastructure better for the world and faster for the people innovating with AI.

We're looking for problem-solving, opportunity-finding teammates with a sense of urgency, who believe in the scale of our ambition and thrive on a path not fully paved - people who want to grow their careers alongside a team of experts across energy, manufacturing, data center construction, and cloud services.

If you want to do the most meaningful work of your career, help our customers and partners advance their AI strategies, and be part of a high-performing team that believes in each other, come build with us at Crusoe.

About the Role:

As Marketing Operations Manager, you will run the day-to-day execution that keeps Crusoe's marketing programs moving. Working closely with our marketing operations lead, you will build and QA campaigns across Marketo and Salesforce, manage the data flowing between them, and partner with every team in marketing to get programs live accurately and on time. Alongside that execution work, you will contribute to how the function scales - helping evaluate new capability in our existing stack, improving the processes behind the work, and building AI-assisted tooling that makes execution faster and more reliable. This role is ideal for a meticulous, systems-minded operator who thrives in a fast-paced environment and takes real pride in work that is built right.

What You'll Be Working On:

• Build and configure Salesforce campaigns end to end - audience and list setup, workflow logic, send scheduling, and campaign hierarchy tagging
• Build, QA, and deploy marketing emails and nurture programs in Marketo, including segmentation, A/B setup, link and UTM checks, and send-time QA
• Build and maintain Marketo forms embedded on Crusoe-hosted pages, partnering with the web team on placement, tracking, and field mapping
• Stand up Marketo programs for webinars, field events, and product launches, including templates, tokens, smart campaigns, and channel setup
• Run data and list imports end to end - field mapping, normalization, deduplication etc
• Maintain data hygiene across Marketo and Salesforce, including dedupe rules, field standardization, unsubscribes, and sync error resolution
• Partner with Events, Digital, Content, Brand, Web, and Product Marketing through their planning cycles to scope upcoming campaign, email, and automation work, and direct contractor capacity when volume requires it
• Partner with Revenue Operations and Sales on lead routing, lifecycle stages, and scoring, ensuring marketing-generated leads are accurately assigned in Salesforce and every data point needed for downstream outreach is captured
• Build AI-assisted tooling and automated workflows that turn recurring operational work into repeatable, reliable processes the whole team can use
• Help evaluate new functionality across the marketing stack, contribute to scoping and integrating new tools, and improve existing processes as the team scales

What You'll Bring to the Team:

• 5+ years of marketing operations or marketing automation experience in B2B environments, with a proven track record of hands-on campaign execution and data management
• Deep, hands-on Marketo expertise as a primary builder - programs, smart campaigns, tokens, emails, templates, forms, segmentations, lifecycle, and scoring
• Strong working knowledge of Salesforce - campaigns and campaign members, leads versus contacts, reports and list views - and a practical understanding of how the Marketo sync behaves
• Demonstrated experience importing and cleaning marketing data at volume with a high bar for accuracy
• Experience working across a growing, integrated marketing tech stack, with the ability to trace data across connected systems and diagnose where it breaks
• Practical AI fluency, with experience building AI-assisted tools or automated workflows that support an operations function
• Strong analytical skills, with experience building reporting that stakeholders rely on and turning campaign and funnel data into clear answers
• Experience supporting a wide variety of stakeholders - web, brand, digital, events, content, product marketing, revenue operations, and sales - and translating their requests into executable work
• Exceptional organization and attention to detail, with the ability to manage competing deadlines across many concurrent campaigns
• Excellent communication and collaboration skills
• Bachelor's degree in Marketing, Business, or a related field; Marketo Certified Expert (MCE) a plus
• Familiarity with our wider marketing stack - Sigma, Knak, Qualified, Webflow, Google Analytics, Workato a plus
• Comfort level with ambiguity and ability to operate both strategically and tactically
• Process to stay on top of and implement the latest developments in marketing automation, martech, and AI tooling

Benefits:

• Competitive compensation and equity packages
• Restricted Stock Units
• Paid time off, paid holidays & leave of absence programs
• Comprehensive health, dental & vision insurance
• Employer contributions to HSA account
• Paid parental leave
• Paid life insurance, short-term and long-term disability
• Professional development & tuition reimbursement
• Mental health & wellness support
• Commuter benefits (parking & transit)
• Cell phone stipend
• 401(k) Retirement plan with company match up to 4% of salary
• Volunteer time off
• Global travel insurance & emergency assistance
• Daily meals allowance
• Additional perks & programs specific to location

Compensation Range

Compensation will be paid in the range of up to $130,000 - $160,000 + Bonus. Restricted Stock Units are included in all offers. Compensation to be determined by the applicant's knowledge, education, and abilities, as well as internal equity and alignment with market data.

Crusoe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual preference/ orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.