Marketing Operations Manager

Smartsuite; Newport Beach (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

Capitolis in Newport Beach is seeking a Marketing Operations Manager to run the marketing engine: campaign planning, intake, content and asset workflows, marketing tech and performance analytics. You ensure campaigns stay on schedule, on brand and measurable, coordinating briefs, approvals and results in one workspace.

You will report to the Communications Director and collaborate with Revenue Operations, Product, and Legal Operations.

Job description

SmartSuite for the Marketing Operations Manager

The Marketing Operations Manager runs the marketing engine: campaign planning and intake, content and asset workflows, marketing technology and the performance analytics that show what works. They keep campaigns on schedule, on brand and measurable.

Reports to

Communications Director

What you own

The Marketing Operations Manager runs the marketing engine: campaign planning and intake, content and asset workflows, marketing technology and the performance analytics that show what works.

• Run campaign planning, intake and approvals
• Own marketing technology, data and automation
• Manage content and asset production workflows
• Track campaign performance and attribution
• Coordinate legal and brand reviews
• Report marketing performance and pipeline contribution

Reporting lines

Who this role reports to, who reports to them, and the peers they work with most.

Reports to

Communications Director

Works closely with

Revenue Operations Manager

Product Manager

Legal Operations Manager

How SmartSuite supports the Marketing Operations Manager

The Marketing Operations Manager keeps campaigns on schedule, on brand and measurable, and the Communications Director, Sales and Legal expect every launch to be planned, approved and attributable. SmartSuite puts briefs, calendars, assets, approvals and results in one workspace, so what goes out is what was reviewed, and results trace back to the plan.

Run the campaign engine from brief to launch

Approvals and asset reviews that trigger themselves

Automated campaign workflows fire tasks, approvals, reminders and asset reviews at each stage of the plan, so a campaign moves from brief to launch on the dates in Campaign Planning & Management without you chasing each step.

Creative feedback kept with the creative

Feedback, attachments and discussion sit with the creative work itself, with controlled versions and history, so a designer sees every round of comments on one asset and the approved version is the one that ships.

Launch checklists with automated hand-offs

Structured launch checklists and automated hand-offs align web, email, paid and social teams on one sequence, so a launch date is a set of owned tasks rather than a message in a channel the night before.

Stay connected to sales, product, legal and comms

Funnel data the Revenue Operations Manager trusts

Funnel transparency gives Sales and leadership the same view of MQL quality and lead flow you have, so the Revenue Operations Manager and you argue about what to change, not about whose number is right.

Legal and brand review built into the workflow

Brand governance and quality control put brand, legal and compliance checks in the approval path, so the Legal Operations Manager reviews a claim before it is scheduled and the Communications Director sees the final copy, not a surprise.

One content calendar across teams and regions

Integrated content calendars plan and visualize content across teams, channels and regions, so the Product Manager's launch, the events team's conference and a regional email campaign are visible on one calendar before they collide.

Prove what worked and keep the data clean

Playbooks built from what actually worked

Standardized marketing playbooks capture proven frameworks for emails, events, launches and paid media, so the next campaign starts from the version that performed rather than from a copy of the last brief.

Consent and access controls on marketing data

Privacy and permission controls protect lead and customer data with role-based access and audit trails, so the consent rules under GDPR, CAN-SPAM and the TCPA are respected in the workflow and you can show who touched which list.

Retrospectives and copy drafts with the AI Assistant

Use the AI Assistant in a SmartDoc field to draft copy, summarize campaign analytics and generate insights for the retrospective, so each campaign review ends with a written lesson and the next brief inherits it.

Campaigns. Plans campaigns with briefs, calendars, tasks and approvals in one workspace.

Content. Manages content and asset production with review and brand approval steps.

Requests. Captures marketing requests from sales and product with routing and SLAs.

Reporting. Reports campaign performance and attribution from connected data.

Products this role uses most

Campaign Planning & Management

Plan, execute, and track marketing campaigns with workflows and a current view of status across teams.

Marketing Requests & Work Management

Capture and manage marketing requests with intake forms, rule-based routing, workload views, and dashboards that show demand across teams.

Content & Asset Management

Create, manage, and organize marketing content with approval workflows and a current view of every asset.

Campaign Performance & Marketing Analytics

Track campaign performance, measure ROI, and see marketing results across channels on live dashboards.

Industry reference

The AMA's marketing competencies describe the profession; consent and advertising law governs what marketing operations may send and claim. In the US, CAN-SPAM (15 U.S.C. 7704) requires truthful headers, a working opt-out honored within ten business days and a postal address on every commercial email; the TCPA (47 U.S.C. 227) restricts autodialed and prerecorded calls and texts; and the FTC's Endorsement Guides (16 CFR Part 255, revised 2023) govern testimonials and influencer disclosures. In the EU, GDPR and the ePrivacy Directive set the consent rules.

Sector rules add a review step: FINRA Rule 2210 requires a registered principal to approve retail communications before use, and the FDA's prescription-drug advertising rules (21 CFR 202.1) govern promotional claims.

Related roles

Communications Director

Frequently asked questions

The Marketing Operations Manager runs the marketing engine: campaign planning, intake and approvals, marketing technology, data and automation, the content and asset production workflows, campaign performance tracking and attribution, legal and brand reviews and the reporting of marketing performance and pipeline contribution. The job is to keep campaigns on schedule, on brand and measurable, which depends on the requests, briefs, assets and results living in one place rather than across inboxes and tools.

Campaign Planning & Management plans campaigns with briefs, calendars, tasks and approvals in one workspace, so a campaign starts as a brief, is placed on the calendar, breaks down into tasks with owners and goes through approval before anything launches. The Product Manager and Communications Director see the same calendar, and the Marketing Operations Manager can see what is in flight, what is waiting on approval and what is late across every campaign.

Content & Asset Management manages content and asset production with review and brand approval steps, so each asset moves through drafting, review and brand sign-off with the status visible and the approved version the one that gets used. Legal and brand reviews are steps in the workflow rather than emails, with the Legal Operations Manager reviewing where the content needs it, which is how campaigns stay on brand without a last-minute check.

Marketing Requests & Work Management captures marketing requests from sales and product with routing and SLAs, so a request from the Revenue Operations Manager for a deck or from the Product Manager for a launch page arrives in one queue, is routed to the right person and is measured against a response time. The Marketing Operations Manager sees the demand on the team by type and age, which is the basis for prioritizing and for explaining capacity.

Campaign Performance & Marketing Analytics reports campaign performance and attribution from connected data, so the results of each campaign sit against the brief, budget and tasks that produced it. The Marketing Operations Manager can show which campaigns contributed pipeline, how performance compares across channels and where spend did not return, with the Revenue Operations Manager seeing the same figures for the pipeline view. The report comes from the campaign records, not from a monthly export.

A marketing team needs its campaign calendar, the brief template it uses and the list of request types it receives. New customers can start with SmartSuite Onboarding, a guided four-week program around one or two priority workflows; for a marketing team the first workflow is campaign planning, with intake and asset workflows following. Approval steps match the existing legal and brand review, which is where consent and advertising rules such as GDPR, CAN-SPAM and the FTC Endorsement Guides are checked.