Marketing Operations Manager

Associated Banc‑Corp; Milwaukee (WI); On-site; USD 73,000 - 125,000; Full time

Benefits offered by this job

401(k)

Pension plan

Paid time off for volunteering

Diversity-focused colleague resource-g

Career development opportunities

Job summary

Associated Bank in Milwaukee seeks a Marketing Project Lead to plan and deliver cross-channel programs that support business goals across B2B and B2C audiences. You’ll assemble teams, manage scope, timelines and budgets, and drive quality outcomes for customers and colleagues.

You’ll collaborate with writers, designers, legal, compliance and procurement, build detailed project plans, monitor risk and ROI, and communicate progress to stakeholders while prioritizing multiple initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications or a related field.
• 7+ years of marketing and project management experience.
• Experience managing integrated marketing and communications programs across B2B and B2C audiences.

Responsibilities

• Lead marketing projects from initial scope through completion, ensuring goals, timelines, budgets and quality standards are met.
• Develop detailed project plans covering scope, resources, schedules, risks, dependencies and communication needs.
• Partner with writers, designers, legal, compliance, purchasing and other stakeholders to move projects forward efficiently.
• Manage project reviews, approvals, changes and documentation while keeping stakeholders informed of progress.
• Coordinate multiple B2B and B2C initiatives simultaneously, prioritizing work based on business needs and deadlines.
• Monitor project performance, identify risks and develop contingency plans to address challenges before they affect delivery.
• Evaluate project goals, funding and ROI considerations with management to support effective decision-making.
• Support marketing program development and proof materials across channels to ensure accuracy and consistency.

Skills

Project management

Marketing

Stakeholder management

Budget management

ROI analysis

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications or related field

Job description

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires.Role SummaryLead the planning and delivery of marketing and communications projects that support Associated Bank’s business goals across B2B and B2C channels. You’ll bring teams together, keep projects on track and within budget, and ensure high-quality work reaches customers and internal audiences. This role offers the opportunity to influence major marketing initiatives while building strong partnerships across the organization.Key AccountabilitiesLead marketing projects from initial scope through completion, ensuring goals, timelines, budgets and quality standards are met.Develop detailed project plans covering scope, resources, schedules, risks, dependencies and communication needs.Partner with writers, designers, legal, compliance, purchasing and other stakeholders to move projects forward efficiently.Manage project reviews, approvals, changes and documentation while keeping stakeholders informed of progress.Coordinate multiple B2B and B2C initiatives simultaneously, prioritizing work based on business needs and deadlines.Monitor project performance, identify risks and develop contingency plans to address challenges before they affect delivery.Evaluate project goals, funding and ROI considerations with management to support effective decision-making.Support marketing program development and proof materials across channels to ensure accuracy and consistency.Education & ExperienceRequiredBachelor’s degree in Marketing, Communications or a related field, or an equivalent combination of education and experience.7+ years of marketing and project management experience, preferably within financial services or a complex organization with multiple lines of business.PreferredExperience managing integrated marketing and communications programs across B2B and B2C audiences.Experience working with legal, compliance, procurement and other cross-functional teams.Why You’ll Love Working HereAt Associated Bank, you’ll collaborate with talented teams and help bring meaningful marketing initiatives to life across a growing organization. You’ll have opportunities to expand your project leadership skills, build relationships across the business and make a visible impact on marketing programs.Apply today to make an impacWe welcome and encourage applications from all qualified parties, including but not limited to people returning to the workforce, people with disabilities, those without a college degree, and veterans or those with military experience.In addition to core traditional benefits, we take pride in offering benefits for every stage of life.Retirement savings including both 401(k) and Pension plans.Paid time off to volunteer in your community.Opportunities to connect with others through our diversity-focused Colleague Resource Groups.Competitive salaries with professional development and advancement opportunities.Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.Personal banking, loan, investment and insurance benefits.Associated Bank serves more than 120 communities throughout Wisconsin, Illinois, Minnesota, and Missouri and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community on Facebook , LinkedIn and X .Compliance StatementAssociated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR.Responsible to report ethical concerns as needed to Associated Bank’s anonymous Ethics Hotline.Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contact [e-mail] if you need an accommodation at any time during the process.Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice English or Spanish . Know Your Right to Work English or Spanish .Associated Bank is Pay Transparency compliant.The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role.For certain positions, total compensation may also include incentive, commission, or bonus opportunities not reflected in the posted base pay range.$72,800.00 - $124,800.00 per year